

CHURN FM
Andrew Michael
CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
Episodes
Mentioned books

Nov 1, 2023 • 38min
E218 - Flatfile's Strategic Shift from PLG to Sales-Led and Back with VP of Customer Success Becca Weiss
Today on the show we have Becca Weiss, the VP of Customer Success and Support at Flatfile.In this episode, Becca shares her experience in tackling churn and onboarding challenges at Flatfile. She discusses the transition from a product-led growth approach to a sales-led motion and the subsequent realization that the issue lay not in change management, but in the product itself. Becca explains how they then rebuilt the product to be developer-first and highly extensible, allowing customers to set up their workflows. We wrapped up with Becca discussing why they are now returning to a product-led growth motion, targeting developers for smoother onboarding. We hope you enjoy this episode.Mentioned Resources:TwilioSendGridRed RocksRahul VohraSuperhumanCaroline ClarkArcade SoftwareChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 25, 2023 • 39min
E217 | Maximizing Shots on Goal: The Key to Growth and Retention with AngelList's Matt Bilotti
Today on the show we have Matt Bilotti, the product lead for consumer LP and growth at AngelList. In this episode, Matt shares his experience in venture capital investing and how he managed to hustle his way to manage the dorm room fund. We then dive into the topic of growth and retention at AngelList, discussing the challenges and strategies they employ to keep LPs engaged and drive growth. Matt also shares insights from his time at Drift and the importance of experimentation and reducing friction in the customer journey. Tune in to this episode to learn valuable lessons about growth and retention in the startup and venture capital space.Mentioned Resources:AngelListHyperGrowth PartnersDriftHubSpotFirst Round CapitalZillowCharles SchwabHotjarGuillaume “G” Cabane on LinkedinChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 18, 2023 • 37min
E216 | Leveraging the Jobs to be Done Framework for Customer Success with HubSpot's Daphne Costa Lopes
Today on the show we have Daphne Lopez, the Head of Customer Success at HubSpot.In this episode, Daphne shares her experience in leveraging the Jobs to be Done framework in customer success. She explains how aligning customer success with product and marketing, and focusing on the value realization of customers' goals, can lead to better customer outcomes and retention.We also discuss the importance of understanding anti-personas, refining ideal customer profiles, and how customer success teams can use the Jobs to be Done framework to drive renewals and meet evolving customer needs.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:HubSpotdaphnelopes.comChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 11, 2023 • 42min
E215 | Redefining Customer Success Without Direct Engagement with Vitally's CEO, Jamie Davidson
Today on the show, we have Jamie Davidson, CEO and co-founder of Vitally. In this episode, Jamie shares his expertise in Customer Success and the impact of his technical background on his role. We then discussed the evolving landscape of customer engagement and the need for customer success teams to redefine their strategies in the absence of direct communication with customers. Jamie emphasizes the importance of internal workflows, customer education, and onboarding in driving customer success. We wrapped up with Jamie providing insights into the current market challenges, such as budget cuts and negotiations. Jamie highlights the need for customer success teams to innovate and prove their value through data-driven approaches. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:Vitally.ioPathgatherGoogleLoomNotionZendeskSynthesiaChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 4, 2023 • 31min
E214 | Measurable Advocacy Strategies: Elevating Customer Success Manager Performance with Jonathan Riftin of Optimove
Today on the show we have Jonathan Riftin, the Director of Customer Success at Optimove. In this episode, Jonathan shares his experience in implementing strategies to drive customer success manager (CSM) behavior towards advocacy and upsells. He discusses the importance of setting compensation goals, streamlining processes, leveraging data, and empowering CSMs. Tune in to discover how to elevate CSM performance and drive customer advocacy in your organization.Mentioned Resources:OptimoveOK Computer by RadioheadG2crowdChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Sep 27, 2023 • 40min
E213 | Unlocking the Secrets of Acquiring Your Ideal Customers with Appcue's Meg Gowell
Today on the show we have Meg Gowell, the Director of Growth Marketing at Appcues. In this episode, Meg shares her experience in understanding and acquiring the ideal customer profile. She discusses the importance of knowing what "good" looks like in your customer base and using conversion data to optimize ad campaigns. Meg also talks about the process of defining the ideal customer profile and leveraging organic content to drive paid strategy. Furthermore, she explains how Appcues uses lead scoring and conversion tracking to work together with their sales team for effective pipeline management. Tune in to learn more about unlocking the secrets of acquiring your ideal customer profile with Meg Gowell.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:AppcuesMadKuduClearbitChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Sep 20, 2023 • 39min
E212 | Community-Driven Innovation: How Ivy's 15,000+ community members are Reshaping the AI Landscape with CEO, Dan Lenton
Today on the show we have Dan Lenton, the CEO and founder of Ivy, bringing all the best in class AI frameworks, infrastructure, and hardware directly to you in one line of code.In this episode, Dan shares his experience in building a strong community around Ivy. With over 12,500 GitHub stars, 1.2K open-source contributors, and 15,000 members in their Discord community, Ivy has quickly gained traction and become a go-to resource for AI developers.Dan discusses the value of open-sourcing Ivy's technology and the impact it has had on fostering community engagement and education. He highlights the importance of feedback from the community in shaping the direction of the platform and how it has played a crucial role in the growth and success of Ivy.Tune in to learn more about how Dan has leveraged the power of community to build and advance Ivy, the challenges of balancing community needs with user expectations, and the exciting opportunities that lie ahead. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:IvyPythonTensorFlowPyTorchChainerApache MXNetCaffeOpenAIGoogle DeepMindMetaMicrosoftBoston DynamicsNvidiaYouTubeDiscordC++GitHubRed HatGitLabMongoDBHugging FacePythonGmailJavaScriptPandasJuliaMatlabNumPyChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Sep 13, 2023 • 44min
E211 | How Strategic Partnerships Drive Customer Retention with Ashby's VP of Customer Success, Kelsey Peterson
Today on the show we have Kelsey Peterson, VP of Customer Success at Ashby, an all-in-one recruiting platform. In this episode, Kelsey shares her experience in strategic partnerships and how they drive customer retention. We discuss the importance of identifying the right partners, aligning goals, and creating value for customers. Kelsey also talks about the challenges of managing partnerships at scale and the role of different teams in the process. If you're interested in learning how to leverage strategic partnerships to drive customer retention, this episode is for you. Mentioned Resources:AshbyHubSpotHelp ScoutCrossbeamChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Aug 30, 2023 • 31min
E210 | Data, Decisions, and Dollars: How Customer Success Operations Boosts Your Bottom Line with Luis Barbosa, Customer Experience Leader at Teya
Today on the show we have Luis Barbosa, the Customer Experience Leader at Teya.In this episode, Luis shares his experience in the Navy and how it shaped his approach to customer success. We then discussed the role of customer success operations and its importance in improving processes and enhancing customer relationships. Lastly, we wrapped up by talking about the challenges of transitioning accounts between customer success managers and the need for proper documentation.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Aug 23, 2023 • 39min
E209: Cracking the Funnel: How to Iterate Your Way to Product Market Fit with Arcade's CEO Caroline Clark
Today on the show we have Caroline, the Co-Founder and CEO of Arcade, a platform that enables anyone to build powerful interactive experiences. In this episode, Caroline shares her experience in venture capital and why she decided to start her own company. She discusses the challenges of building a product-led growth company and the importance of constantly experimenting and iterating. Caroline also talks about the value of understanding customer behavior and how it can impact churn and retention. Tune in to learn more about Caroline's journey and insights into building a successful startup.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.


