E220 | Unpacking User Retention Tactics at Tinder, TripAdvisor, and Facebook with Ravi Mehta

Today on the show, we have Ravi Mehta, the Co-Founder and CEO of Outpace and a previous product leader at Tinder, TripAdvisor, and Facebook.

In this episode, Ravi shares his insights into the unique approaches to user retention and churn at these varied platforms. We explore the dynamics of engaging users in a dating app context with Tinder, understand the challenges of episodic user interaction at TripAdvisor, and delve into sustaining constant user engagement at Facebook. This comprehensive discussion provides a deeper understanding of user retention tactics in different digital environments.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.

Mentioned Resources:

• Outpace
• TripAdvisor
• Tinder
• Facebook
• Zillow
• Hooked by Nir Eyal (Book)
• Reforge
• Match
• eHarmony
• Vivek Kumar’s ICED Theory

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.