Marketing Trends

Storytelling is a gift and a skill. And, when told well, a story can move people, it can drive action, it can teach and it can inspire. Erik Bork knows this more than most. Erik is a screenwriter who has worked on projects such as Band of Brothers, From the Earth To The Moon, and more. We were excited to talk to him on this episode of Marketing Trends about the heart of storytelling and why it’s so important as a way to grab an audience and carry them with you. Erik discusses how a story begins, what to focus on while you are developing your story, and what it means to create an emotional connection with your audience.  3 Takeaways: Focusing on the idea is most important You don’t want to watch people winning, you want to watch people losing but have a distant chance of winning — audiences have to relate to the main character You have to grab the audience and make them care about the people in your story as if they themselves are going through it --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Michael Anderson is the Chief Growth Officer at boodleAI, where they are putting A.I. and machine learning to work to help organizations acquire and retain donors, consumers, and investors. On this episode of Marketing Trends, Michael takes us through the work boodleAI is doing and why predictive analytics can be helpful to your growth. Plus, he explains the need for simplicity in your messaging and the critical reason why sales and marketing need to always be aligned. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

For a long time, websites have been these sort of digital brochures for companies that simply explain who they are and what they do. But Jaleh Rezaei [Szah-lay Ra-zai-e] believed they could be so much more than that. Jaleh is the CEO & Co-founder of Mutiny, which offers companies the opportunity to personalize their websites for each unique visitor. And when they do that, Jaleh says that the increase in conversions and leads is greater than you could imagine. She explains the process, the results and more on this episode of Marketing Trends. 3 Takeaways:   The initial set-up of any amount of personalization is hard, and access to engineers is important in order to understand all the aspects of personalization The web has been underutilized as a conversion tool in the past — personalization can help change that Simple forms of personalization — like adjusting the logos a perspective buy sees when visiting your website — can lead to a huge increase in conversions   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Around the world, Intel is a brand that most people are aware of. But that wasn’t always the case. Kevin Sellers is one of the reasons why Intel was able to build up its brand recognition in new regions all around the globe. and now he’s working hard to make waves at a different company. Kevin is currently the CMO of Ping Identity, where he is helping the company emerge as a leader in a growing market of intelligent identity. On this episode of Marketing Trends, Kevin talks about his past and the work he’s doing now with personalized customer journeys and innovative marketing techniques. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

There are times in life and in business when the world throws us a curveball. Our ability to adjust to those curveballs defines who we are and our success. On this episode of Marketing Trends, we wanted to talk through how to go about making those adjustments. Sean Sheppard is the Founding Partner of GrowthX and he hopped on the phone with us to discuss his eight strategies marketers can use to navigate through a crisis. Plus, he shed some light and hope to anyone who might be struggling. 3 Takeaways: Spend as much time as you can on how you can help your customer, maybe in a way you haven’t considered before Together we can find ways to make things right for everyone It’s not just what you do, it’s how you approach it and the important thing is to keep things positive --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How many games are there in the app store? And how many of those are you actually aware of? That is the question that AppLovin poses to game developers who are trying to find ways to get their apps in front of the right people. Katie Jansen is the CMO of AppLovin and on this episode of Marketing Trends, she discusses with us the strategies and tools they use to help bring more awareness to all the apps in the mobile world, and how they built up their own model for success at the company. 3 Takeaways:   In building a marketplace, AppLovin has to keep the developer top of mind Because things move and change so fast in the world of mobile, it’s important to focus on making a great product rather than finding the right audience Most game developers aren’t focused on monetization — that’s where AppLovin comes in   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Toby Gabriner is a multi-time CEO and a veteran in the worlds of marketing, advertising and growth. Today, he is the CEO of NextRoll, where he and his team are building platforms that are changing the lives of marketers everywhere. Using new technology like A.I. and machine learning, NextRoll is bringing more precision and unity to the entire marketing experience. Toby discusses that and more on this episode of Marketing Trends.   3 Takeaways: Machine learning is critical to achieving more precision in your reach Bringing together sales and marketing is critical and that unison is the purpose of creating an account-based platform like RollWorks The wave right now is about creating a way to have all the channels available to marketers work in a holistic way that operates in concert with each other rather than in silos.   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

According to Mathew Sweezey, we no longer live in a world where traditional marketing efforts will pay off in big ways. Instead, marketers need to realize that the entire environment they are working in has changed, and therefore the marketing game they are playing has changed as well. It’s this entire idea that Mathew has written about in his new book, The Context Marketing Revolution and on this episode of Marketing Trends, he discusses all the things you can learn if you pick up a copy. 3 Takeaways: Automation can and should be used as a tool to enable new opportunities The environment in which marketing happens has changed, therefore marketing itself should also change Marketers must focus on experiences if they expect to be successful in this new environment --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

As the new CMO at Pendo, Joe Chernov says that he “inherited something really special.” He joined us during his first week on the job to discuss everything he’s excited about both in the new role and going on at the company. He discussed the challenges facing marketers today and how to best set up the people you work with to be as successful as possible.   3 Takeaways: Building a bigger surface area of contact can help create a better relationship with the persona you’re targeting Marketers today are paying for the sins of marketers past CMOs have to distill for CEOs the distinction between the medium and the message and, regardless of medium, deliver a way to get a message or product to customers that will change their lives --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Lomit Patel is the Vice President of Growth at IMVU, and he’s also the author of the new book, Lean AI, which is part of Eric Ries' "The Lean Startup" series. On this episode of Marketing Trends, Lomit joins us to share his experiences using AI to create more efficiency on his growth and marketing teams, and why he thinks now was the right time to write this book to help other young businesses see the power of AI.  3 Takeaways: Using AI to gather data allows creative teams to interpret and build off of it  By implementing computers and AI, you can increase efficiency and reduce costs Lean AI is a way for start-ups to reduce the risk for potential VCs and investors --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.