Marketing Trends

For years, the notion of being a millennial has garnered varying degrees of responses. For Jeff Schmitz, the CMO of Zebra Technologies, the millennial mindset is what he’s attempting to instill in his clients. On this episode of Marketing Trends, Jeff sat down and chatted about how Zebra Technologies is helping the healthcare industry and essential workers everywhere operate more efficiently, how a partnership with the NFL is pushing the sport forward, and why it’s time everyone starts thinking like a millennial. Key Takeaways Your background is not what matters, your ability to understand strategies and your company’s end-goal will make you successful Complex newer solitons focus on the end-user Millennial-minded is the art of learning how to promote and use social media --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Life is always throwing us curve balls that we need to adjust to — Ryan Carlson knows that. Ryan is the CMO of Okta, and recently he and his team had to deal with one of the toughest curveballs they’ve ever faced. Ryan sat down with Marketing Trends and discussed how Okta took a 6,000-person conference and pivoted to a virtual event on short notice. Ryan also touched on how he sees events adapting to a new normal and how Okta has permanently changed its strategy moving forward. 3 Takeaways:   In the future, there will be hybrid virtual and physical events that utilize the lessons we’re learning right now Working remotely has changed things in a way that will never change back Keeping your eye on the long-term helps you make decisions in the short-term   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Eighteen years ago, David Marine was a down on his luck job applicant. The recession had hit hard, he needed a job to provide for his wife and child. Luckily, an ad for a gig at Coldwell Banker caught his attention and, as they say, the rest is history. Today, David serves as the CMO of Coldwell Banker, one of America’s oldest and most respected real estate companies. On this episode of Marketing Trends, David takes us through his story and he talks about guiding Coldwell Banker through its first rebrand in decades, why it wasn’t something he set out to do and why your brand must match your identity. Takeaways If your brand has been around for decades, you need to continue to push the envelope and continue to innovate Your brand must match what you’re bringing to the table. If your client can’t get past your image, they won’t see your other assets  You need to be able to pivot your campaigns to reflect the current narrative. If you don’t, you risk being tone-deaf --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For many of us events represent opportunities for both personal and professional growth. They serve as a catalyst for helping individuals step outside their comfort zones and present opportunities to explore a new city, interact with old friends, and learn something new. But what happens when traditional marketing events can no longer take place? How do you bring that same experience to your consumers virtually? We asked all these questions to James Huddleston, the Vice President of Marketing at Certain, who specializes in marketing events. And on this episode of Marketing Trends, James discusses why the content of your event, whether it’s in-person or virtually, will always be king. Plus he explains why vendors are being asked to contribute in new ways, and why there are many advantages to virtual meetings. 3 Takeaways: Content is king and drives the person to your event, regardless if it’s in-person or virtually Vendors now need to contribute to the content of events. They can’t just rely on interactions Events are as much a marketing opportunity as they are sales. Your teams need to work together during these sessions --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sydney Sloan is no stranger to Marketing Trends, in fact she’s already been a two-time guest. But when Salesforce released its State of Marketing report, we felt Sydney was the perfect guest to give her take on some of the report's findings and to simply catch up on all the things she’s working on as the CMO of SalesLoft. On this episode of Marketing Trends, Sydney talks about why virtual events are not going away anytime soon, best uses for ABM, and what she liked and disliked about the report. 3 Key Takeaways: You can’t recreate the experience of an event, but you can provide tangible experiences to a broader audience virtually During tough times, brands need to be emphasizing teaching, learning, and value for their customers  The hardest part of ABM is picking the accounts, once you understand that, the execution is simple --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Micheline Nijmeh is a three-time CMO and currently the CMO of Zscaler. But even 2020 has brought on new challenges for this veteran marketer. On this episode of Marketing Trends, Micheline discusses how she and her team at Zscaler navigated a crisis no one saw coming, why marketing is no longer just about the advertising dollars you spend, and how first-time CMOs can successfully adapt to their new roles. Key Takeaways The biggest change in marketing is data and how marketers use data Successful campaigns for a CMO are about messages resonating with customers  Marketing is no longer about advertising, it’s about engaging with your audience --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Understanding our voice and telling our story. That is something we all strive to be able to do. We want to know who we are and embrace it. And while most of us have dealt with and talk about the personal journey of discovery, we rarely think about how that same journey happens with the brands we know and love. Brandon Rhoten thinks about that constantly, especially since he became the CMO of Potbelly. On this episode of Marketing Trends, Brandon tells us why finding a company's voice, and embracing that voice, will help them stick out from the herd. Plus he discusses his philosophy of how companies can work through the discovery process, including the struggles that come with striving to be different. 3 Takeaways:   Ideas need to be based on who your brand is. Recognize it and play to that voice Low-risk high-reward campaigns are what get you noticed. Striving for efficiency will never get you noticed Groupthink holds companies back from creative ideas and prevents them from pushing the envelope   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before the internet and before social media, PR accomplishments were measured in front pages stories and how many headlines you could garner. Today, thanks to the internet and social media, managing your voice and understanding how to effectively reach your audience has changed. Kimberly Jefferson is the Vice President of BLASTmedia and on this episode of Marketing Trends, she explained how to navigate through the challenging world of PR in 2020, including why smaller companies need to understand how to manage their voice, and how being transparent and communicating effectively during a crisis will pay-off in the long run. 3 Takeaways: PR is more than putting out press releases. If you’re just putting out press releases, you aren’t doing PR When navigating through a crisis, companies need to be transparent and empathetic  Small companies can’t compete against big brands. You have to find your niche, dig in  and win there  --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Arthur Filip’s journey to HCL Technologies has been unique. There were stops along the way at companies such as Microsoft, Oracle, IBM and HP, before finally landing at HCL where he serves as their Executive Vice President of Sales Transformation and Marketing. But what does sales transformation mean and how is it linked with marketing? Arthur explains it all on this episode of Marketing Trends. Plus, he discusses how HCL works with the Fortune 500 and Global 2,000, why it is important to understand how to build relationships throughout the customer journey, and why the tech industry is behind in one key area. 3 Takeaways:   Sales and marketing need to have a healthy relationship because they share many of the same objectives in mind Understanding the client journey and relationship ecosystem is imperative  The Tech industry is one of the least diverse and HCL is passionate about changing the culture in the industry   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.     This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For as long as she can remember, Randi Barshack has considered herself to be a storyteller. Whether that was working as a filmmaker, or helping to produce documentaries, connecting with individuals and telling a story has always been her passion. While she’s no longer in the movie-making industry, today she helps tell those stories through a different lens. On this episode of Marketing Trends, Randi, now the Senior Vice President of RollWorks, joins the show to talk about her journey into the marketing industry, why ABM is so complex, and why diversity and being able to adapt with the times is an integral part of achieving success. 3 Takeaways:   Your story is being told in everything you do, say and give away ABM should be where you start, not what you do at the end of the line Marketing is about adapting to your surroundings, you need to change your message with the times   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.