Impact’s Chief Partnerships Officer Michael Head’s career path hasn’t always been linear. In fact, his career trajectory is much more a zig-zag than it is a straight line. His journey has included pit stops in the healthcare industry, ambitions of running a gym, and finally a foray into app development. Luckily for all of us, the road eventually led him into partnerships, which are obviously critical in the world of marketing. On today’s episode of Marketing Trends, Michael discusses the shifts he’s seeing from modern partnerships to influencer-based ones, how the partnership ecosystem continues to benefit everyone, and why the journey from start to finish is so important.

3 Key Takeaways

There’s a big shift from the traditional reseller to more affiliates and influencer-based models
A successful partnership program thinks about the entire consumer journey
Influencers are shifting the ecosystem dramatically because they don’t have trust issues from the consumer. Their messages are organic and they engage with their audience more.

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The Evolution of Partnership Marketing with Impact’s Michael Head