When your business is travel and the world suddenly comes to a standstill, your life and your business changes in an instant. That’s the situation Meagen Eisenberg founder herself in recently. Meagen is the CMO of TripActions, and when everything in the world started to shift, she was thrust into a new kind of action to find ways to address the situation and serve their customers and employees in the best ways possible. On this episode of Marketing Trends, Meagen opens up about what this process has been like for her and TripActions, and she walks us through the actions they had to take to switch gears and navigate through some of the hardest times we’ve seen in recent memory.

3 Takeaways:

You need to remain close to your customer and find ways to deliver value so that you can secure renewals in the future

Educational content is important in this time, especially when you give your customers a forum to connect and learn

Cash flow is something that has to be a priority, especially in times of crisis

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Adapting to A New Reality with Meagen Eisenberg, CMO of TripActions