The Idea of Lean AI, with Author and Marketer, Lomit Patel

Lomit Patel is the Vice President of Growth at IMVU, and he’s also the author of the new book, Lean AI, which is part of Eric Ries' "The Lean Startup" series. On this episode of Marketing Trends, Lomit joins us to share his experiences using AI to create more efficiency on his growth and marketing teams, and why he thinks now was the right time to write this book to help other young businesses see the power of AI. 

3 Takeaways:

• Using AI to gather data allows creative teams to interpret and build off of it 
• By implementing computers and AI, you can increase efficiency and reduce costs
• Lean AI is a way for start-ups to reduce the risk for potential VCs and investors

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