Discussing The Context Marketing Revolution with Author and Director of Market Strategy at Salesforce, Mathew Sweezey

According to Mathew Sweezey, we no longer live in a world where traditional marketing efforts will pay off in big ways. Instead, marketers need to realize that the entire environment they are working in has changed, and therefore the marketing game they are playing has changed as well. It’s this entire idea that Mathew has written about in his new book, The Context Marketing Revolution and on this episode of Marketing Trends, he discusses all the things you can learn if you pick up a copy.

3 Takeaways:

• Automation can and should be used as a tool to enable new opportunities
• The environment in which marketing happens has changed, therefore marketing itself should also change
• Marketers must focus on experiences if they expect to be successful in this new environment

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