Marketing Trends

Augmented reality is becoming a very real reality for marketers in every industry. So what do you need to know to successfully play in this space of “spatial storytelling,” as today’s guest likes to call it? Caspar Thykier, Co-Founder and CEO of Zappar, shares his tips and tricks, including how to create experiences worth remembering and what to keep in mind when incorporating AR into your strategy.Tune in to learn:The different use cases for augmented reality (18:00)What are the limitations of AR and what questions should brands ask before implementing the technology? (25:30)Metrics that matter: How to measure the success of your AR campaign (27:00)AR vs VR, including an early look at the ZapBox (29:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

2020 changed everything we thought we knew about business events. Suddenly, name tags and conference halls were swapped for meeting links and living rooms. Now that the pandemic is hopefully easing up, how will people choose to connect? Will Curran, the Founder of Endless Events – a comprehensive event management company – talks about how people's behaviors concerning event attendance have changed and must be kept in mind. He also shares how lessons learned from our recent event experiences might be applied moving forward to build inclusive and, perhaps, long-lasting communities.Tune in to learn:This most important tip for creating good hybrid events (12:00)How to measure the success of events (16:30)Getting to the heart of event retention and making your events must-attend experiences (18:30)How will virtual reality, meta, AR/VR play a role in the event world? (29:30)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. AcuityAds’ Chief Strategy Officer, Seraj Bharwani, shares what brands need to know to create a seamless journey for their customers, including how to track and innovate that journey.Tune in to learn:What is the first question you should ask of the brands you work with? (16:00)The parts of the customer journey that are the most fragmented are the ones you need to work on to learn more about them (18:30)The metrics that are most vital when tracking customer journeys (20:40)The first question you need to ask yourself before pursuing a presence on emerging channels/technology like the metaverse, NFTS, or Web3 (25:20)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In the current market, there’s no one-size-fits-all approach. Every customer wants something different, and businesses are constantly pivoting to keep up with shifting data and strategies. According to Valerie Bischak, the Head of Growth at Amobee, the only approach that always works is one that takes the chaos into consideration… as opposed to fighting it. Bischak is here to talk to Marketing Trends about why a multi-faceted approach is one that works best, why failure is a misused word, and why finding smart people makes all the difference. Don’t miss this week’s episode! Tune in to learn:How cutting the cord has added complexity for advertisers (4:00)The marriage of content, context, and data (10:00)How to develop a healthy relationship with failure (13:15)23:30: What is the future of work and what does flexibility actually mean? (23:30)What is the way to be data-first today and how does that lead to better customer experiences? (27:30)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Leading in marketing means seeing trends before they happen… sensing the change in the wind before anyone else and helping your clients prepare and – better yet – take advantage of those changes before anyone else. But in a world of unpredictable markets and shifting landscapes, delivering a level of predictability for your clients while also leading your own team is no easy feat. Lucky for us, Ed Locher, the VP of Marketing at HG Insights, is here to talk about how he manages to deliver a level of predictability for his clients while also promoting empathy and curiosity within his own ranks. Tune in to learn:Forecasting future events and the tech that can help you do it (9:11)Stop putting all your eggs in the MQL basket (12:00)What does the future of business intelligence look like? (15:00)Doing the dance between art and science (20:00)How to leverage personalization and create a bridge to individuals (34:14)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

You’ve landed your first leadership role within your marketing organization — how do you prepare for that transition? Andrea Zoellner, Kinsta’s VP of Marketing, shares what she’s learned going from practitioner to manager, including her perspectives on balancing speed with growth, how to create a high-performance marketing team, and what it takes to bridge the gap between sales and marketing. Tune in to learn:Looking past vanity metrics to identify the metrics that really matter (5:50)Going from marketing practitioner to marketing leader (14:55)How to cultivate the right culture as a marketing leader (19:28)What it takes to balance speed with growth (22:10)Identifying the right values in high-performance teams (33:22)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Do you really understand how your customers experience your product, website, app, or service? Janelle Estes, Chief Insights Officer at UserTesting, would guess that while you probably think you do, you likely actually don’t. Janelle joins the podcast to talk customer expectations, why business metrics don’t always align with these expectations, and shares tips and tricks for companies looking to get honest, relevant, and applicable feedback on their UX.Tune in to learn:What metrics really matter when analyzing customer satisfaction? (6:10)Why what the customer care about matters more than price. (16:00)How to think about phrasing when you are gathering feedback. (17:15)Thinking about the sensitivities around tracking data. (20:00)Building a bridge between sales and marketing. (29:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

B2B marketing is changing fast. In part because it’s so commonplace in the B2C world, the expectation for everything to be available on-demand and at your fingertips is reaching into other verticals — including for B2B businesses. If you aren’t there for your customers when they want, where they want, and how they want — they will find a company that is. Rebecca Stone, the SVP, Customer Solutions Marketing & CMO at Cisco Meraki, is an expert in how the B2B world is shifting, what it takes to keep great talent, and how to effectively work with and educate a leadership team, and she shares the secrets on this episode.Tune in to learn:How to engage with B2B buyers (4:30)What is the most valuable metric in this era? (6:40)Why it falls to marketing departments to be the true voice of the customer (15:00)How to educate leadership on what actually matters about finding the right audience (23:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How can you bring together an organization that’s acquired different brands? For Francois-Xavier Reodo, who goes by FX and is the CMO of Capgemini Invent for North America, it all boils down to telling the proper story. FX shares his interesting globetrotting journey as well as how his career has developed at Capgemini. Tune in to hear the fascinating marketing insights he has learned along the way.  Tune in to learn:What was FX’s journey like to his current role at Capgemini Invent? (6:00)Where does FX’s willingness to take risks come from? (9:00)How does FX create a good culture? (14:00)How is FX’s team working to meet rising customer expectations? (20:20)Where does the focus on having good ethics at Capgemini come from? (26:15)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Streaming TV is everything these days, and eyeballs are shifting away from traditional television. The problem is knowing where marketers should start, or how to make sure they get the best bang for their buck. This area of advertising is fragmented, and we’re still trying to figure out how to consolidate and best measure our reach. Today we have Omer Latif, from Elemental TV, a leading CTV advertising technology company that is the first to power the next generation of ad break experiences through its proprietary ELM technology and vertical ad formatting.Tune in to learn:What Key Skills Do Marketers Need? (5:26)How to  Develop Talent (8:00)The Creation of Elemental TV (11:00)Advertising on Streaming TV (21:20)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.