From Practitioner to Leader: A VP of Marketing’s Advice for New Leaders With Andrea Zoellner

You’ve landed your first leadership role within your marketing organization — how do you prepare for that transition? Andrea Zoellner, Kinsta’s VP of Marketing, shares what she’s learned going from practitioner to manager, including her perspectives on balancing speed with growth, how to create a high-performance marketing team, and what it takes to bridge the gap between sales and marketing. 

Tune in to learn:

• Looking past vanity metrics to identify the metrics that really matter (5:50)
• Going from marketing practitioner to marketing leader (14:55)
• How to cultivate the right culture as a marketing leader (19:28)
• What it takes to balance speed with growth (22:10)
• Identifying the right values in high-performance teams (33:22)

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