How Elemental TV is Pioneering the Next Generation of CTV Ad Innovation with Omer Latif, CEO at ElementalTV

Streaming TV is everything these days, and eyeballs are shifting away from traditional television. The problem is knowing where marketers should start, or how to make sure they get the best bang for their buck. This area of advertising is fragmented, and we’re still trying to figure out how to consolidate and best measure our reach. Today we have Omer Latif, from Elemental TV, a leading CTV advertising technology company that is the first to power the next generation of ad break experiences through its proprietary ELM technology and vertical ad formatting.

Tune in to learn:

• What Key Skills Do Marketers Need? (5:26)
• How to  Develop Talent (8:00)
• The Creation of Elemental TV (11:00)
• Advertising on Streaming TV (21:20)

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