Reimagining the Customer Journey With AcuityAds Chief Strategy Officer, Seraj Bharwani

Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. AcuityAds’ Chief Strategy Officer, Seraj Bharwani, shares what brands need to know to create a seamless journey for their customers, including how to track and innovate that journey.

Tune in to learn:

• What is the first question you should ask of the brands you work with? (16:00)
• The parts of the customer journey that are the most fragmented are the ones you need to work on to learn more about them (18:30)
• The metrics that are most vital when tracking customer journeys (20:40)
• The first question you need to ask yourself before pursuing a presence on emerging channels/technology like the metaverse, NFTS, or Web3 (25:20)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.