
Behind the Craft
Expert interviews and guides to help you level up as a product leader and creator fast.
Latest episodes

26 snips
May 18, 2025 • 52min
From Idea to Product in 30 Min Using AI Agents (Full Tutorial) | Claire Vo
Claire Vo, Chief Product Officer of LaunchDarkly and founder of ChatPRD, explores the transformative role of AI in product management. She discusses why traditional PM methods are becoming obsolete and demonstrates a live prototype using ChatPRD. Claire shares insights on leveraging AI to streamline workflows, including automating product requirement documents and coding tasks with the Devin tool. She also highlights the importance of adapting skills for the AI era while balancing professional and family life, marking a new era of collaboration in product development.

20 snips
May 11, 2025 • 43min
Figma's AI Prototyping Tool is Here and...It's a MUST TRY | David Kossnick
David Kossnick, Head of AI Product at Figma, unveils Figma Make, an innovative AI prototyping tool that turns static images into interactive designs. He shares insights on how Make distinguishes itself from other tools, emphasizing features like code generation and collaborative real-time teamwork. David dives into backend processes like evals, which refine prototypes and enhance user experience. Overcoming infrastructure challenges, Figma's new tool empowers designers to embrace creativity and efficiency in the design process.

22 snips
May 4, 2025 • 44min
The Best AI Coding Tools to Use in 2025 | Colin Matthews
In this discussion, Colin Matthews, an expert in AI coding tools and app prototyping, reveals how to harness AI for building apps. He compares top text-to-prototype tools, highlighting standout features and their unique strengths. The surprising winner for converting Figma designs is shared, along with insights on creating JavaScript games with minimal input. Colin also investigates full-stack app development options and raises thought-provoking questions about non-engineers entering the realm of production apps. Tune in for a captivating dive into the future of AI in coding!

48 snips
Apr 27, 2025 • 45min
5 Harsh Truths About Wealth You Don't Want to Realize Too Late | Sahil Bloom
Sahil Bloom is the founder, investor, and New York Times bestselling author of The Five Types of Wealth. He discusses the crucial life lessons missing for high achievers and dives into the five diverse types of wealth that extend beyond money. Sahil reveals the sobering reality of time spent with loved ones and the misconceptions of success driven by material gains. He shares insights from a Harvard study on relationships and outlines his journey to build a million-follower audience, emphasizing the importance of authentic connections.

5 snips
Apr 6, 2025 • 57min
He Built Uber Eats to $25B, Now He's Pushing AI Beyond Chat | Stephen Chau
Stephen Chau, co-founder of Cove and former architect of Uber Eats, delves into transformative AI concepts. He discusses the innovative generative UI that redefines user interaction with AI, making it more natural than chatbots. Stephen shares insights on how Cove enhances travel planning and provides tailored recommendations, showcasing AI's dynamic capabilities. He also reveals the secret to scaling Uber Eats and emphasizes that product managers must adapt and engage with AI tools for success in the evolving tech landscape.

65 snips
Mar 16, 2025 • 38min
I Built a $100M Company in 3 Years by Betting on AI Agents | Arvind Jain (CEO Glean)
Arvind Jain, CEO of Glean, has transformed workplace productivity by leveraging AI agents. He believes every employee should manage their own team of AI to enhance performance. Highlighting Glean's rapid rise to $100M ARR, he discusses the challenges of enterprise AI adoption and the importance of user-friendly tools. Jain shares top lessons on integrating AI into product management for better decision-making and emphasizes the need for agility in developing AI products, all while maintaining a people-centric culture in startups.

39 snips
Mar 9, 2025 • 45min
Exclusive: Inside the Best AI Model for Coding and Writing | Scott White (Anthropic)
Scott White, Head of Product for Claude at Anthropic, discusses the groundbreaking hybrid reasoning AI model, Claude 3.7 Sonnet. He reveals how Claude is evolving from a simple assistant to a more sophisticated agent, excelling in tasks like coding and writing. Scott shares essential skills for navigating the AI landscape, the importance of rapid feedback for product managers, and the potential commoditization of AI models. He also offers insights on building effective AI products and the future collaboration between humans and AI.

25 snips
Mar 2, 2025 • 37min
AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)
Yana Welinder, CEO of Kraftful, leads an AI-driven product that empowers over 50,000 teams to extract insights from user feedback. She discusses how AI tools, like ChatGPT and Operator, revolutionize product management by automating tasks and enhancing decision-making. Yana showcases a live demo of the Operator, simplifying workflows and requirement documentation. She shares thoughts on the challenges AI startups face and the evolving role of product managers in a tech-centric landscape, emphasizing the importance of adapting to these swift changes.

22 snips
Feb 23, 2025 • 48min
We were going to shut down our company…now we’re worth $700M | Eric Simons (Bolt)
In this discussion, Eric Simons, CEO of Bolt, shares his journey from nearly shutting down to skyrocketing to a $700M valuation in just two months. He demonstrates how Bolt enables users to build a $2B mobile app in 15 minutes, highlighting the power of AI in streamlining coding. Eric dives into the complexities of app development, the secrets of 'vibe coding,' and how to enhance user interfaces using AI. He also reveals strategies for effective prototyping and scaling from 0 to 3 million users.

17 snips
Feb 16, 2025 • 50min
This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi
Ebi Atawodi, the Director of Product for YouTube Studio, shines a light on the profound connection between personal identity and creative work. He emphasizes the importance of empathy in digital storytelling and how understanding creator experiences informs product development. The discussion reveals how collaboration unites diverse perspectives to foster community through creativity. Ebi also shares his journey in filmmaking, highlighting the transformative power of personal narratives and their impact on professional fulfillment.