
Behind the Craft
Expert interviews and guides to help you level up as a product leader and creator fast.
Latest episodes

24 snips
Jun 29, 2025 • 48min
Canva Co-Founder: The AI Playbook Behind the World's Most Popular Design Tool | Cameron Adams
Cameron Adams, co-founder and Chief Product Officer of Canva, dives into the transformative power of AI in design. He shares insights on moving from PRDs to hands-on prototypes, emphasizing user testing and collaboration. Cameron recounts the whimsical story behind Canva’s rubber duck easter egg, highlighting its role in user engagement. He also discusses how personalized coaching is integral to their culture, empowering all employees to enhance creativity as they scale. Plus, a bike accident story reveals the grit behind Canva's launch.

173 snips
Jun 15, 2025 • 46min
How OpenAI's Head of Business Products Uses ChatGPT to Save Time at Work | Nate Gonzalez
Nate Gonzalez, Head of Business Products at OpenAI, leads innovations for ChatGPT used by 92% of Fortune 500 companies. He discusses how OpenAI efficiently operates with fewer than 30 PMs managing 5,000 employees. Nate shares his favorite 10-minute AI hack that transformed his work life and addresses common barriers to AI adoption. He also reveals the traits they seek in new hires and envisions a future where AI becomes a trusted coworker, enhancing productivity while maintaining a balance between urgency and thoughtful analysis.

20 snips
Jun 8, 2025 • 52min
Complete Vibe Coding Tutorial: Build a Full Stack App in 30 Min with AI | Matt Palmer
Matt Palmer, Head of Developer Relations at Replit and vibe coding expert, shares insights on effortlessly building a kid-friendly app in 30 minutes without coding. He emphasizes the importance of courage and curiosity for successful vibe coders. Topics include the use of Open Street Map data and AI for seamless app development, how to simplify full-stack creation using cloud tools, and the role of AI agents in enhancing coding efficiency. Palmer also discusses security measures for AI-generated code and the future potential of vibe coding.

36 snips
Jun 1, 2025 • 46min
Complete AI Course on Prompting, Evals, RAG, and Fine-Tuning | Adam Loving (Meta)
In this discussion, Adam Loving, an AI partner engineer at Meta, shares his expertise in integrating AI into products for numerous companies. He breaks down the essentials of crafting effective AI prompts and the nuances of evaluation strategies. Adam explains the advantages of retrieval-augmented generation over fine-tuning models, demystifies vector databases, and highlights the potential of open-source AI like Meta's Llama 4. His insights are invaluable for anyone looking to enhance AI functionality in their business.

69 snips
May 25, 2025 • 41min
How to Advance Your Career Without Managing People | Sam Gregg-Wallace
In this engaging discussion with Sam Gregg-Wallace, VP of Talent at Shopify, listeners explore revolutionary ideas for career advancement without the need for traditional management roles. He details a mastery system for skill development that rewards individual contributors equally to managers. Sam discusses the integration of AI as a necessary tool in the workplace, flexible compensation strategies, and fostering a low-distraction work environment. His vision challenges corporate norms, advocating for a culture that prioritizes craftsmanship and passion.

59 snips
May 18, 2025 • 52min
From Idea to Product in 30 Min Using AI Agents (Full Tutorial) | Claire Vo
Claire Vo, Chief Product Officer of LaunchDarkly and founder of ChatPRD, explores the transformative role of AI in product management. She discusses why traditional PM methods are becoming obsolete and demonstrates a live prototype using ChatPRD. Claire shares insights on leveraging AI to streamline workflows, including automating product requirement documents and coding tasks with the Devin tool. She also highlights the importance of adapting skills for the AI era while balancing professional and family life, marking a new era of collaboration in product development.

23 snips
May 11, 2025 • 43min
Figma's AI Prototyping Tool is Here and...It's a MUST TRY | David Kossnick
David Kossnick, Head of AI Product at Figma, unveils Figma Make, an innovative AI prototyping tool that turns static images into interactive designs. He shares insights on how Make distinguishes itself from other tools, emphasizing features like code generation and collaborative real-time teamwork. David dives into backend processes like evals, which refine prototypes and enhance user experience. Overcoming infrastructure challenges, Figma's new tool empowers designers to embrace creativity and efficiency in the design process.

64 snips
May 4, 2025 • 44min
The Best AI Coding Tools to Use in 2025 | Colin Matthews
In this discussion, Colin Matthews, an expert in AI coding tools and app prototyping, reveals how to harness AI for building apps. He compares top text-to-prototype tools, highlighting standout features and their unique strengths. The surprising winner for converting Figma designs is shared, along with insights on creating JavaScript games with minimal input. Colin also investigates full-stack app development options and raises thought-provoking questions about non-engineers entering the realm of production apps. Tune in for a captivating dive into the future of AI in coding!

48 snips
Apr 27, 2025 • 45min
5 Harsh Truths About Wealth You Don't Want to Realize Too Late | Sahil Bloom
Sahil Bloom is the founder, investor, and New York Times bestselling author of The Five Types of Wealth. He discusses the crucial life lessons missing for high achievers and dives into the five diverse types of wealth that extend beyond money. Sahil reveals the sobering reality of time spent with loved ones and the misconceptions of success driven by material gains. He shares insights from a Harvard study on relationships and outlines his journey to build a million-follower audience, emphasizing the importance of authentic connections.

5 snips
Apr 6, 2025 • 57min
He Built Uber Eats to $25B, Now He's Pushing AI Beyond Chat | Stephen Chau
Stephen Chau, co-founder of Cove and former architect of Uber Eats, delves into transformative AI concepts. He discusses the innovative generative UI that redefines user interaction with AI, making it more natural than chatbots. Stephen shares insights on how Cove enhances travel planning and provides tailored recommendations, showcasing AI's dynamic capabilities. He also reveals the secret to scaling Uber Eats and emphasizes that product managers must adapt and engage with AI tools for success in the evolving tech landscape.