
Behind the Craft
Expert interviews and guides to help you level up as a product leader and creator fast.
Latest episodes

21 snips
Jul 20, 2025 • 1h 2min
Full Tutorial: Build an App with Multiple AI Agents (Claude Code)
Kieran Klaassen, founder of Cora, an innovative AI email assistant, shares his journey in harnessing multiple AI agents to code efficiently with Claude Code. He explains the power of 'agentic coding' over traditional methods, likening it to managing an AI team. Kieran demonstrates live how to build features in parallel, optimizing workflows using custom commands. He also discusses integrating AI for enhanced email management, making coding more accessible for non-engineers, and the importance of experimentation in tech.

49 snips
Jul 13, 2025 • 41min
Dropbox VP's Best AI Workflows to Help You Take Back Time at Work | Morgan Brown
Morgan Brown, VP of Product for AI at Dropbox, dives into the transformative power of AI in the workplace. He shares his top three AI workflows designed to save time and enhance productivity. Highlighting Dash, Dropbox's innovative AI agent, Morgan explains how it simplifies finding information across applications. He discusses the importance of quality data in search evaluations and offers insights into effective project management in the AI era. The conversation also touches on balancing speed with meaningful progress and the future of AI in enhancing creativity.

37 snips
Jul 6, 2025 • 42min
Is This the First AI Analyst That Actually Works? | James Evans (Amplitude)
James Evans, Head of AI for Amplitude, explores groundbreaking AI analytics that could revolutionize product monitoring. He discusses the current shortcomings of AI data analysts and shares insights on developing 'goal-specific agents' for optimized decision-making. Evans emphasizes the significance of user feedback in crafting effective AI tools and addresses the evolving nature of AI in analytics. He also tackles concerns about AI potentially displacing jobs in data science while advocating for human creativity in decision-making.

36 snips
Jun 29, 2025 • 48min
Canva Co-Founder: The AI Playbook Behind the World's Most Popular Design Tool | Cameron Adams
Cameron Adams, co-founder and Chief Product Officer of Canva, dives into the transformative power of AI in design. He shares insights on moving from PRDs to hands-on prototypes, emphasizing user testing and collaboration. Cameron recounts the whimsical story behind Canva’s rubber duck easter egg, highlighting its role in user engagement. He also discusses how personalized coaching is integral to their culture, empowering all employees to enhance creativity as they scale. Plus, a bike accident story reveals the grit behind Canva's launch.

190 snips
Jun 15, 2025 • 46min
How OpenAI's Head of Business Products Uses ChatGPT to Save Time at Work | Nate Gonzalez
Nate Gonzalez, Head of Business Products at OpenAI, leads innovations for ChatGPT used by 92% of Fortune 500 companies. He discusses how OpenAI efficiently operates with fewer than 30 PMs managing 5,000 employees. Nate shares his favorite 10-minute AI hack that transformed his work life and addresses common barriers to AI adoption. He also reveals the traits they seek in new hires and envisions a future where AI becomes a trusted coworker, enhancing productivity while maintaining a balance between urgency and thoughtful analysis.

20 snips
Jun 8, 2025 • 52min
Complete Vibe Coding Tutorial: Build a Full Stack App in 30 Min with AI | Matt Palmer
Matt Palmer, Head of Developer Relations at Replit and vibe coding expert, shares insights on effortlessly building a kid-friendly app in 30 minutes without coding. He emphasizes the importance of courage and curiosity for successful vibe coders. Topics include the use of Open Street Map data and AI for seamless app development, how to simplify full-stack creation using cloud tools, and the role of AI agents in enhancing coding efficiency. Palmer also discusses security measures for AI-generated code and the future potential of vibe coding.

36 snips
Jun 1, 2025 • 46min
Complete AI Course on Prompting, Evals, RAG, and Fine-Tuning | Adam Loving (Meta)
In this discussion, Adam Loving, an AI partner engineer at Meta, shares his expertise in integrating AI into products for numerous companies. He breaks down the essentials of crafting effective AI prompts and the nuances of evaluation strategies. Adam explains the advantages of retrieval-augmented generation over fine-tuning models, demystifies vector databases, and highlights the potential of open-source AI like Meta's Llama 4. His insights are invaluable for anyone looking to enhance AI functionality in their business.

69 snips
May 25, 2025 • 41min
How to Advance Your Career Without Managing People | Sam Gregg-Wallace
In this engaging discussion with Sam Gregg-Wallace, VP of Talent at Shopify, listeners explore revolutionary ideas for career advancement without the need for traditional management roles. He details a mastery system for skill development that rewards individual contributors equally to managers. Sam discusses the integration of AI as a necessary tool in the workplace, flexible compensation strategies, and fostering a low-distraction work environment. His vision challenges corporate norms, advocating for a culture that prioritizes craftsmanship and passion.

59 snips
May 18, 2025 • 52min
From Idea to Product in 30 Min Using AI Agents (Full Tutorial) | Claire Vo
Claire Vo, Chief Product Officer of LaunchDarkly and founder of ChatPRD, explores the transformative role of AI in product management. She discusses why traditional PM methods are becoming obsolete and demonstrates a live prototype using ChatPRD. Claire shares insights on leveraging AI to streamline workflows, including automating product requirement documents and coding tasks with the Devin tool. She also highlights the importance of adapting skills for the AI era while balancing professional and family life, marking a new era of collaboration in product development.

23 snips
May 11, 2025 • 43min
Figma's AI Prototyping Tool is Here and...It's a MUST TRY | David Kossnick
David Kossnick, Head of AI Product at Figma, unveils Figma Make, an innovative AI prototyping tool that turns static images into interactive designs. He shares insights on how Make distinguishes itself from other tools, emphasizing features like code generation and collaborative real-time teamwork. David dives into backend processes like evals, which refine prototypes and enhance user experience. Overcoming infrastructure challenges, Figma's new tool empowers designers to embrace creativity and efficiency in the design process.