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Behind the Craft

Latest episodes

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21 snips
Nov 10, 2024 • 38min

Inside How Perplexity is Disrupting Online Search | Aravind Srinivas (CEO)

In this engaging discussion, Aravind Srinivas, CEO and co-founder of Perplexity, shares his vision for revolutionizing online search with their AI answer engine. He explains how they prioritize real user feedback over executive-driven reviews, leading to rapid product development. Aravind also discusses their impressive growth, hitting 100 million queries weekly, and critiques the traditional ad model used by giants like Google. With innovative strategies for integrating ads seamlessly into searches, he challenges the status quo and envisions the future of online advertising.
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9 snips
Nov 3, 2024 • 42min

Inside Duolingo Unhinged Growth to a $500M Business | Cem Kansu (Duolingo)

Cem Kansu, the Head of Product at Duolingo, shares insights into the app's explosive growth, driving it to over 100 million active users and $500 million in revenue. He highlights Duolingo's unique 'unhinged' philosophy and how gamification transforms learning into a fun experience. Cem reveals the secret sauce of user retention, discusses innovative revenue strategies, and ponders whether AI will change the landscape of education. Tune in for a look at the playful yet strategic approach shaping the future of language learning!
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8 snips
Oct 27, 2024 • 47min

How to Crack the PM Interview in 2024 | Satish Mummareddy (Meta)

Satish Mummareddy, an ex-product leader at Meta and mentor, shares insights from interviewing over 200 PM candidates. He discusses how rejection can be a learning experience and unveils common struggles experienced PMs face in interviews. Satish provides a three-month plan to excel in tech interviews and emphasizes the importance of choosing the right company. He also delves into finding strong mentors and highlights the significance of deliberate practice in career development. Prepare to elevate your PM journey with Satish's expert advice!
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Oct 20, 2024 • 36min

LinkedIn's Chief Product Officer on Growing to 1B with AI | Tomer Cohen (LinkedIn)

Tomer Cohen is LinkedIn's Chief Product Officer and an expert in AI product development. He shares insights on LinkedIn's explosive growth from 100M to over 1B users, emphasizing the importance of transforming social feeds for knowledge-sharing. Tomer discusses essential principles for building AI products, the balance of humor and professionalism on LinkedIn, and the evolving role of content formats like newsletters and videos. He also provides tips for aspiring product managers on navigating the complexities of AI and landing their dream jobs.
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24 snips
Oct 13, 2024 • 45min

Founder Mode Lessons from Instagram, Airbnb, and Coinbase | Sanchan Saxena

Sanchan Saxena, SVP at Atlassian and former collaborator with founders of Instagram, Airbnb, and Coinbase, shares invaluable insights. He discusses the critical traits he seeks in exceptional product managers, emphasizing the importance of individual decision-making over committees. Sanchan reveals how 'unconstrained thinking' fuels Airbnb’s innovation and explains the balance between metrics and craftsmanship. He also highlights key lessons from each founder's journey, showcasing how prioritizing user experiences can lead to extraordinary product development.
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12 snips
Sep 29, 2024 • 43min

How I Built a 7-Figure Business in Less than A Year with AI | Ben Tossell (Ben's Bites)

Ben Tossell, founder of Ben's Bites, has taken the AI world by storm, teaching over 10,000 people how to harness AI for business. He shares how he scaled to a 7-figure business in just nine months by automating tasks he dislikes. The conversation dives into the importance of finding the right balance between AI and human creativity. Tossell also offers insights on hiring online help and emphasizes building a community for enhanced learning and connections. He advocates for a business model that aligns with personal lifestyle goals, all without relying on venture capital.
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Sep 22, 2024 • 37min

How to Break into AI PM from Google AI Product Leader | Marily Nika (Google)

Marily Nika, an AI Product Lead at Google with a PhD in machine learning, shares her wealth of knowledge on breaking into AI product management. She emphasizes that anyone can become an AI PM and offers a crash course in core AI concepts. Marily discusses the essential traits of effective AI PMs and how to secure leadership buy-in for AI projects. She also highlights the importance of managing expectations in AI development and shares her experiences with AI in her personal life. Plus, a live demo of ChatGPT Voice showcases practical AI applications!
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51 snips
Sep 15, 2024 • 43min

How I Built an $8M Business with 0 Employees | Justin Welsh (Solopreneur)

Justin Welsh, a 7-figure solopreneur, shares his remarkable journey from a startling panic attack at a startup to building an $8M one-person business. He discusses the crucial steps of finding your niche and validating business ideas with real customer insights. Justin emphasizes the power of specificity in both audience targeting and business communication. He also reveals how he leverages AI for optimizing his business funnel and offers invaluable advice for tech professionals seeking to reclaim control over their careers.
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7 snips
Sep 8, 2024 • 47min

This Framework Will Change How You Think about Your Career | Shishir Mehrotra (Coda)

Shishir Mehrotra, co-founder and CEO of Coda and former Chief Product Officer at YouTube, shares his insights on career growth strategies. He introduces the PSHE framework, emphasizing the value of problem-solving skills over traditional metrics. Shishir also discusses how empathy and collaboration are key in product leadership and highlights the 'WOW' strategy for effective organizational planning. Additionally, he explores the powerful impact of selfless leadership on career advancements, showcasing how mentoring others can lead to collective success.
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Sep 1, 2024 • 47min

Ex-Meta VP Reveals His Top Lessons after 25 Years Leading Product Design | Jon Lax (Meta)

In this discussion, Jon Lax, former VP of Design at Meta, shares invaluable insights from his 25 years in product design. He argues that focusing on utility should precede aesthetics to enhance product effectiveness. Jon critiques the reliance on vision decks, advocating for practical problem-solving. He emphasizes the necessity of team alignment and a shared definition of completion for successful projects. He also explores the evolving role of AI in design and the challenges of transitioning high performers into leadership roles.

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