
Behind the Craft
Expert interviews and guides to help you level up as a product leader and creator fast.
Latest episodes

25 snips
Mar 2, 2025 • 37min
AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)
Yana Welinder, CEO of Kraftful, leads an AI-driven product that empowers over 50,000 teams to extract insights from user feedback. She discusses how AI tools, like ChatGPT and Operator, revolutionize product management by automating tasks and enhancing decision-making. Yana showcases a live demo of the Operator, simplifying workflows and requirement documentation. She shares thoughts on the challenges AI startups face and the evolving role of product managers in a tech-centric landscape, emphasizing the importance of adapting to these swift changes.

22 snips
Feb 23, 2025 • 48min
We were going to shut down our company…now we’re worth $700M | Eric Simons (Bolt)
In this discussion, Eric Simons, CEO of Bolt, shares his journey from nearly shutting down to skyrocketing to a $700M valuation in just two months. He demonstrates how Bolt enables users to build a $2B mobile app in 15 minutes, highlighting the power of AI in streamlining coding. Eric dives into the complexities of app development, the secrets of 'vibe coding,' and how to enhance user interfaces using AI. He also reveals strategies for effective prototyping and scaling from 0 to 3 million users.

17 snips
Feb 16, 2025 • 50min
This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi
Ebi Atawodi, the Director of Product for YouTube Studio, shines a light on the profound connection between personal identity and creative work. He emphasizes the importance of empathy in digital storytelling and how understanding creator experiences informs product development. The discussion reveals how collaboration unites diverse perspectives to foster community through creativity. Ebi also shares his journey in filmmaking, highlighting the transformative power of personal narratives and their impact on professional fulfillment.

120 snips
Feb 9, 2025 • 39min
This AI Tool Lets You Build Apps Faster Than Googling | Amjad Mosad (Replit)
In this conversation with Amjad Mosad, the CEO and founder of Replit, listeners discover how AI is revolutionizing coding. Amjad explains how anyone can build an app in just 60 seconds using Replit's tools, making programming more accessible than ever. He shares tips on learning to code with AI, avoiding common bugs, and emphasizes why personal software development is crucial. Amjad also discusses the changing landscape of tech careers and what skills will remain valuable in an AI-driven world.

14 snips
Feb 2, 2025 • 43min
The #1 Hack to Build Apps With AI Without Getting Stuck | Colin Matthews
Colin Matthews, a rockstar instructor known for his popular AI Prototyping for PMs course, dives into the world of building AI apps without coding skills. He shares crucial tips on selecting the right AI prototyping tool and emphasizes the importance of planning before coding. Listeners will learn how to create a habit-tracking app in just 20 minutes and avoid common pitfalls in the development process. Colin also discusses the necessity of a strong data model and offers strategies to overcome the frustrating '70% problem' in app development.

9 snips
Jan 26, 2025 • 36min
Inside Suno, the AI Music App You Won't Be Able to Stop Listening To | Mikey Shulman (Suno)
Mikey Shulman, CEO and co-founder of the innovative AI music app Suno, shares fascinating insights into the future of music. He discusses how AI can both enrich and challenge the music landscape, highlighting the need for human connection in a hyper-personalized world. Mikey explains the technical challenges of music AI, the shift from passive listening to interactive experiences, and the importance of user feedback. He also elaborates on the app's goal to democratize music creation, empowering users to collaborate and share their artistic expressions.

78 snips
Jan 19, 2025 • 38min
The 5 Hidden Rules Behind Successful AI Products | Chris Pedregal (Granola)
Chris Pedregal, co-founder and CEO of Granola, shares invaluable insights on creating AI products that resonate with users. He reveals the common pitfalls in AI development and the importance of addressing immediate user needs while anticipating future challenges. Chris emphasizes the role of context in crafting effective AI interactions and discusses balancing user feedback with personal intuition. He also explores how AI can enhance productivity in meetings, positioning it as a tool for empowerment rather than replacement.

46 snips
Jan 12, 2025 • 46min
The AI Skill That Will Define Your PM Career in 2025 | Aman Khan (Arize)
Aman Khan, Director of Product at Arize AI, discusses essential AI evaluation skills for product managers. He emphasizes the necessity of empathy in understanding user needs and the importance of curiosity in product development. Aman outlines five critical skills to cultivate now, explaining how anyone can engage with AI, regardless of their title. He highlights the value of performance evaluations in customer support AI, advocating for the synergy of human oversight and data. The conversation wraps up with a call to embrace the AI revolution.

Jan 5, 2025 • 39min
This is What Top 1% PMs Do Differently | Amit Fulay (VP Microsoft)
Amit Fulay, Product VP at Microsoft and former leader at Meta and Google, shares valuable insights on product management. He categorizes product leaders into thinkers, builders, and harmonizers, emphasizing the need for adaptability in communication. Amit also discusses building trust at different career stages, the impact of AI on product management, and how to navigate complex organizational hierarchies. He reflects on Microsoft's cultural transformation under Satya Nadella, advocating for openness and a growth mindset.

45 snips
Dec 29, 2024 • 48min
Make 2025 Your Best Year Yet With This Ritual | Katia Verresen
Katia Verresen, a top leadership coach in Silicon Valley, transforms the careers of high-level leaders. In this insightful conversation, she shares a powerful year-in-review ritual to celebrate achievements and set intentions for 2025. Katia emphasizes the importance of self-reflection and emotional regulation in leadership. She also discusses how imagination can be a leader's superpower and introduces practical daily rituals to unlock abundant energy. Plus, explore how AI can revolutionize personal growth and goal-setting techniques.