Behind the Craft A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder
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Dec 14, 2025 Yana Welinder, Head of AI at Amplitude and former founder, discusses innovative strategies for rapid product shipping. She shares insights on eliminating decision by committee to enhance speed and effectiveness. Yana emphasizes a proactive, hands-on mindset for product managers, advocating for real work over mere coordination. A live demo showcases her AI workflows for triaging emails and integrating qualitative user feedback with analytics. The conversation also touches on why frustrated users can turn into advocates and the current challenges in AI analytics.
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Ship Fast By Modeling Founder Behavior
- Lead by example: ship quickly rather than win debates about process.
- Enable teams to act like founders and take ownership to accelerate delivery.
Cross-Functional Means Doing, Not Coordinating
- Cross-functional now means doing the work yourself, not just coordinating it.
- PMs should design, research, and prototype to keep momentum and ownership high.
Ban Decision-By-Committee
- Remove decision-by-committee guardrails to let PMs and engineers own outcomes.
- Advocate from leadership to give teams permission to move at AI-era speed.