Behind the Craft 7 Counterintuitive Product Lessons from WhatsApp's Former Head of Product | Ami Vora
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Nov 9, 2025 
In this session, Ami Vora, former head of product at WhatsApp and chief product officer at Faire, shares her insights on product strategy and execution. She reveals why shipping fast often outweighs a perfect plan and emphasizes the importance of simplicity in product design. Ami also discusses using AI for honest feedback and streamlining decision-making processes. Additionally, she addresses modern parenting in the AI era, advocating for resilience and supervised use of technology with children.
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Execution Beats Perfect Strategy
- Execution gives you daily shots at learning while perfect strategy with poor execution leaves you clueless why you failed.
- Favor an OK strategy plus great execution over perfect plans you rarely test.
AI Helps With Parenting And Meeting Prep
- Ami uses AI to generate custom coloring pages for her child and to prep for meetings.
- She relies on AI to calm meeting anxieties by summarizing what to know about new people.
GPT Gave Brutal Career Feedback
- Ami ran a hard-hitting GPT prompt that bluntly told her she was 'wasting her life' during sabbatical.
- The feedback forced reflection but friends reminded her to step away and value human perspective.