Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Aug 4, 2020 • 40min
302 Improve Member Engagement With Your Social Media Posts
Shelley Melville, owner of Anytime Fitness in Australia, seems to have found the secret sauce to getting her members to engage in her social media posts. In this episode, she will share with you the ingredients to get your members to engage with what you are posting. Shelley explains that with consistency and a variety of posts, your club can use social media platforms as a strong tool for retention. Recruit your team to help with posts and to find the inspirational stories, within your club, so your members can see that you are real, human and that everyone has a story. Don't miss this special episode. I guarantee that you will find a few new tidbits to improve what you are posting.
Jul 30, 2020 • 29min
301 Jarron Aizen Creating a hybrid physical and digital experience for your members
Jarron Aizen is the Founder and CEO of OneFitStop. Jarron is an entrepreneur immersed in the health and fitness industry with a passion to leverage technology to create efficiencies and experiences. OneFitStop – Frictionless membership management perfect for studios, gyms and multi-location operations. Their ecosystem enables core membership management, scheduling, payment facilitation and reporting alongside marketing automation and prospect management tools, digital content management including on-demand and live streaming all presented to members in a unified beautifully branded "one-app" mobile experience.
Jul 28, 2020 • 44min
300 Five Steps to Simplify Leadership with Luke Carlson
Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength's five personal training studios are among the highest volume and revenue training facilities in North America. Luke speaks around the world on leadership, management, and evidence-based exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southhampton, England.
Jul 21, 2020 • 35min
299 Building Trust in your Brand for your Community and Staff
In 2007, having finished his Marketing Degree at the University of Hawaii, Peter Thew was moved to Bali to take on the regional Marketing Manager Role for Global Youth lifestyle brand, Billabong. Seemingly taking on the dream job for any Australian brought up around Sun, Surf, and Sand, he was quickly schooled on the flavour and diversity of working in the most exciting region for growth on the planet... Asia. A few years in, he was promoted to the Regional Brand Management role for Billabong, overseeing branded solutions for existing markets, and helping establish game plans for entry into new markets throughout the region. In 2012, his now wife Alicia Pan, floated the idea of opening a lifestyle concept, centred around Yoga. Bringing his passion for branding and a desire to address the existing position of Yoga in the Singapore market, they created Yoga Movement. The YM Brand now has 6 established locations across the Lion City, that boast complimentary Academy, Retail, and F&B offerings. Peter currently holds down the Managing Director role at Yoga Movement.
Jul 16, 2020 • 47min
298 The Value Proposition Featuring REX Roundtables
CEO of REX Roundtables, Eddie Tock joins host Sarah Pellegrino with 3 REX Members to discuss the value of this most unique business coaching program. A REX Roundtable is your personal, advisory board composed of 15-18 smart and successful CEOs who meet regularly to help each other improve the performance of their business and the quality of their personal lives. REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members
Jul 14, 2020 • 36min
297 The Changing Environment of Group Fitness with Ingrid Knight-Cohee
Ingrid Knight-Cohee has over 25 years of experience in the fitness industry and is a sought-after presenter and consultant. She contributes to individual, business and community health by way of advisory committees, presenting fitness workshops and writing articles for various publications, and volunteering to speak/coach at schools and for sports associations. Ingrid specializes in inspiring clients and communities to optimal health and performance through research-based, cutting-edge programming. Ingrid holds degrees in Human Kinetics (BHK) and Exercise & Health Psychology (MSc.).
Jul 7, 2020 • 40min
296 Adrian Antigua Tips for Creating a Successful Club Culture
Adrian Antigua is the GM and sales manager for Gainesville Health & Fitness, which includes a 75,000-square-foot club with more than 28,000 members. GHF was recently recognized as one of the best small companies in America by Forbes Magazine. After graduating from the University of Florida, he discovered his passion for fitness, the power of company culture and the customer experience.
Jun 30, 2020 • 24min
295 Lisa Simone Richards What is Newsjacking in the Fitness Industry?
Lisa Simone Richards is a publicist for fitness business owners who want to build their authority to grow their business. Lisa Simone helps her client get free exposure using PR to get in front of their ideal client, and build the awareness, buzz and credibility that gets clients running TO you. When she's not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, getting her zen on at hot yoga, or shopping at her local farmer's market.
Jun 23, 2020 • 37min
294 Simon Flint Strategies for Creating a Coaching Culture in Your Business
Simon Flint is CEO of Evolution Wellness, which owns and operates Asia's largest network of wholly-owned fitness clubs. A 27-year veteran in the Asia health and fitness industry, Simon oversees Evolution Wellness's growth strategy and expansion, and performance of its portfolio brands in six SEA markets. Simon holds a Bachelor of Engineering degree and is also a Certified Master Performance Coach, a certification awarded by the International Coaching Federation.
Jun 16, 2020 • 41min
293 How to build member relationships for long-term success with Robbie Kellman Baxter
Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware.
