Robert Jackson is a Bay Area native, Founder and CEO of Forma Gym, a Club Industry top 100 club, and is the creator of Fitness BI. Serving more than 1800 health club locations in the US and Canada, Fitness BI is the Business Intelligence platform of choice for top brands including, Crunch Fitness, Retro Fitness, Golds Gym, Planet Fitness, Chuze, EOS Fitness and many more. Recently named one of the Bay Area's 40 people under the age of 40, Jackson personally works with many top operators to uncover hidden insights and bring to life stories found within millions of rows of data.