Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Sep 22, 2020 • 32min
312 A New Leadership Model with Grant Gamble
Grant Gamble is a best-selling Mindful Leadership Author of "The Affinity Principle", Business Strategist and Speaker who has worked with hundreds of companies across the globe, ranging from Amazon to startups. He has worked in sectors as diverse as hospitality through to wellness and healthcare.
Sep 17, 2020 • 55min
311 The Value Proposition for Promoting Recovery In Your Health Clubs
With its 30-year history, HydroMassage may be more impactful today than ever before! The latest HydroMassage model, the Lounge – offers a VIP, luxury experience to your facility. Learn how to implement the lounge into your facility – where to place it, how to sell it, how to educate your members about it! By listening to The Value Proposition for Promoting Recovery in Your Health Clubs you will hear the science behind HydroMassage – ever wonder what it does and why it works? The team explains their customer service process and how the upkeep and maintenance on a HydroMassage product is incredibly low. You'll hear from club owners and operators about how they use the lounges in their facilities, where they place them for optimum usage and how they designed relaxing spaces! Most importantly, you'll learn about the two R's: Recovery & Revenue. You'll learn the recovery benefits to HydroMassage – do you use this before or after a workout? Our recovery expert takes us through the science of why it helps with recovery and how it makes members happy. She'll walk us through creative ways that club owners market their HydroMassages and give you creative ideas you can easily implement. Do you run 24 hour clubs? We'll walk through access control recommendations for HydroMassage too. The guests will explain how they bundle HydroMassage into their membership options and share how much extra revenue can truly be added to your monthly draft. They'll tell you what pushed them over the edge and 'made them buy' and why you need to call HydroMassage today!
Sep 15, 2020 • 34min
310 Frances Mikuriya: Designing a fitness facility that WOWS members
With over 20 years of experience in the fitness industry (UK, US), Dr. Frances H. Mikuriya is the founder of Body Machine Performance Studio™ and SpinAddikts™, the first private indoor cycling group in London. Frances holds 4 degrees in architecture - PhD, AA School of Architecture London; MSc, Columbia University New York; MSc, University College London, and a Bachelor of Architecture, University of Texas Austin. She has also taught and lectured for 7 years in academia before opening Body Machine Performance Studio in Kensington in 2019. In addition to her training in architecture, Frances' fitness career started in the US in the 90's where she was one of the leading group exercise instructors in exclusive clubs including Equinox (NY) and the Sports Club/LA (San Francisco).
Sep 8, 2020 • 34min
309 Derek Deprey: Becoming a Stronger Leader through Self- Leadership
Derek turns task-driven managers and owners into people-focused leaders. More specifically, he helps busy managers discover who they are, decide where they're going, and design how they'll get there, so that they can more effectively lead others. Derek's core philosophy: Intentional Self-Leadership + Inspirational Team Leadership = An Invigorating Culture. After a career of working in basketball operations at the collegiate and professional levels, he empowers others both as the director of people at a fitness club and as a leadership professor at a university. Derek founded Move Results to impact the lives of individuals, organizations, and communities. Today, he loves to inspire and influence others as a speaker and writer. Derek is the author of SHIFT: Move from Frustrated to Fulfilled.
Sep 1, 2020 • 34min
308 Leading a Profitable Fitness Studio with Sherri McMillan
Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for 30 years and has received numerous industry awards including 2010 CanFitPro International Fitness Presenter of the Year, 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year & 1998 CanFitPro Fitness Presenter of the Year. She is an international fitness presenter, a personal trainer, fitness columnist for various magazines and newspapers including the Columbian, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss", "Fit over Forty" & "The Successful Trainers Guide to Marketing", and featured presenter in various fitness DVDs. She is the owner of NW Personal Training and Why Racing Events in Vancouver WA.
Aug 25, 2020 • 33min
307 Sara Kooperman: Tips for Live Streaming Your Group Fitness Classes
Sara Kooperman, CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, podcast presenter and sought-after industry trail-blazer. Sara has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm and her effervescent no-nonsense personality. She serves on the Gold's Gym ThinkTank, was on the Women in Fitness Association Board of Directors and is a proud inductee into the National Fitness Hall ofFame. Sara has left an indelible mark on the fitness industry as a whole.
Aug 20, 2020 • 41min
306 The Value Proposition for Health Technology in Health Clubs with Power Plate
The Value Proposition is where Sarah Pellegrino chats with an industry supplier to find out the value they bring to their customers and the industry. You will not only hear about the features of the product or service - which you can read on their websites or brochures - you will hear about the deep value and return of investment for you! As the world leader in vibration technology, people of all ages and physical abilities trust Power Plate to bring their bodies into harmony with optimal health and wellness. Along with delivering great performance for individuals and fitness facilities, medical professionals in over 100 countries use Power Plate to help their patients live life to the fullest. During August host Sarah Pellegrino spoke with the team at Power Plate US and UK (part of Performance Health Systems LLC worldwide) to learn how whether you are new to exercise, are challenged by regular movement for health reasons, or you are a recreational or professional athlete, you can use vibration technology to achieve your health or performance goals. You will hear about the medical and movement science behind vibration technology, the partnership offerings and opportunities for health clubs, and the on-going education that makes that this health-first partnership so valuable.
Aug 18, 2020 • 43min
305 Club Challenges That Build Retention and Culture with Mark Capelin
Mark has owned Fitness businesses since 2004 and he loves all things fitness and all things business. Sure, he has made plenty of mistakes, but he also has had many successes. He is passionate about continued learning and development. His current business, Tribe Social Fitness is the culmination of everything Mark believes in: fun, teamwork, positive culture, and continued development. Mark, focus is building outstanding Teams, being proactive with effective marketing and exploring new ways to retain members and has found this through cultivating a team fitness challenge.
Aug 11, 2020 • 39min
304 Making Introverts Welcome in Your Club
Joanna Rawbone is a lifelong learner filled with curiosity, the prospect of possibility, and gratitude. She is the founder of Scintillo Ltd., where her trainings and coaching enables people to set themselves free from their limiting beliefs, own their natural talents and optimize possibilities. More recently she established Flourishing Introverts to address the extraversion bias that exists in organizations. With over half of the world's population identifying as introverts, Joanna took it upon herself to explore and expose the costly challenges that introverts face on a regular basis.
Aug 6, 2020 • 1h 2min
303 The Sales Makeover that Creates Cashflow with Steve Jensen
What the new sales process should look like and what skills will salespeople need to adapt to this new process? Business operations: a) How to complete a needs analysis b) How to tour when social distancing c) How will we price present when social distancing Five actions to maximise sales
