Fitness Business Podcast: Leadership, Innovation, and Profit cover image

Fitness Business Podcast: Leadership, Innovation, and Profit

Latest episodes

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Jul 30, 2020 • 29min

301 Jarron Aizen Creating a hybrid physical and digital experience for your members

Jarron Aizen is the Founder and CEO of OneFitStop.  Jarron is an entrepreneur immersed in the health and fitness industry with a passion to leverage technology to create efficiencies and experiences.   OneFitStop – Frictionless membership management perfect for studios, gyms and multi-location operations. Their ecosystem enables core membership management, scheduling, payment facilitation and reporting alongside marketing automation and prospect management tools, digital content management including on-demand and live streaming all presented to members in a unified beautifully branded “one-app” mobile experience.
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Jul 28, 2020 • 44min

300 Five Steps to Simplify Leadership with Luke Carlson

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength’s five personal training studios are among the highest volume and revenue training facilities in North America.  Luke speaks around the world on leadership, management, and evidence-based exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southhampton, England.
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Jul 21, 2020 • 35min

299 Building Trust in your Brand for your Community and Staff

In 2007, having finished his Marketing Degree at the University of Hawaii, Peter Thew was moved to Bali to take on the regional Marketing Manager Role for Global Youth lifestyle brand, Billabong. Seemingly taking on the dream job for any Australian brought up around Sun, Surf, and Sand, he was quickly schooled on the flavour and diversity of working in the most exciting region for growth on the planet... Asia. A few years in, he was promoted to the Regional Brand Management role for Billabong, overseeing branded solutions for existing markets, and helping establish game plans for entry into new markets throughout the region. In 2012, his now wife Alicia Pan, floated the idea of opening a lifestyle concept, centred around Yoga. Bringing his passion for branding and a desire to address the existing position of Yoga in the Singapore market, they created Yoga Movement. The YM Brand now has 6 established locations across the Lion City, that boast complimentary Academy, Retail, and F&B offerings. Peter currently holds down the Managing Director role at Yoga Movement.
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Jul 16, 2020 • 47min

298 The Value Proposition Featuring REX Roundtables

CEO of REX Roundtables, Eddie Tock joins host Sarah Pellegrino with 3 REX Members to discuss the value of this most unique business coaching program. A REX Roundtable is your personal, advisory board composed of 15-18 smart and successful CEOs who meet regularly to help each other improve the performance of their business and the quality of their personal lives. REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members
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Jul 14, 2020 • 36min

297 The Changing Environment of Group Fitness with Ingrid Knight-Cohee

Ingrid Knight-Cohee has over 25 years of experience in the fitness industry and is a sought-after presenter and consultant. She contributes to individual, business and community health by way of advisory committees, presenting fitness workshops and writing articles for various publications, and volunteering to speak/coach at schools and for sports associations. Ingrid specializes in inspiring clients and communities to optimal health and performance through research-based, cutting-edge programming. Ingrid holds degrees in Human Kinetics (BHK) and Exercise & Health Psychology (MSc.).
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Jul 7, 2020 • 40min

296 Adrian Antigua Tips for Creating a Successful Club Culture

Adrian Antigua is the GM and sales manager for Gainesville Health & Fitness, which includes a 75,000-square-foot club with more than 28,000 members. GHF was recently recognized as one of the best small companies in America by Forbes Magazine. After graduating from the University of Florida, he discovered his passion for fitness, the power of company culture and the customer experience.
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Jun 30, 2020 • 24min

295 Lisa Simone Richards What is Newsjacking in the Fitness Industry?

Lisa Simone Richards is a publicist for fitness business owners who want to build their authority to grow their business. Lisa Simone helps her client get free exposure using PR to get in front of their ideal client, and build the awareness, buzz and credibility that gets clients running TO you. When she’s not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, getting her zen on at hot yoga, or shopping at her local farmer’s market. 
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Jun 23, 2020 • 37min

294 Simon Flint Strategies for Creating a Coaching Culture in Your Business

Simon Flint is CEO of Evolution Wellness, which owns and operates Asia’s largest network of wholly-owned fitness clubs. A 27-year veteran in the Asia health and fitness industry, Simon oversees Evolution Wellness’s growth strategy and expansion, and performance of its portfolio brands in six SEA markets. Simon holds a Bachelor of Engineering degree and is also a Certified Master Performance Coach, a certification awarded by the International Coaching Federation.
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Jun 16, 2020 • 41min

293 How to build member relationships for long-term success with Robbie Kellman Baxter

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware.
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Jun 9, 2020 • 37min

292 David Meerman Scott - How to Develop Fans in Your Fitness Business

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.

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