Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Oct 22, 2020 • 36min
318 The Value Proposition for Raising the Bar with Eleiko
To be the best, you must train with the best products. When you purchase an Eleiko barbell, you’re purchasing a premium, best-in-class product that will not bend. You’re partnering with a family-owned company that is known for 60 years of strength and innovation. They’re a global company that knows strength is a universal language. With the rise of commercial gyms adapting weightlifting programming, Eleiko is motivated and supportive of weightlifting being accessible to so many people – because being strong is essential to living life to the fullest. Join us for this month’s episode of The Value Proposition to learn how they make best-in-class products, where their marketing inspiration comes from to drop their dumbbells out windows for testing, and the education component that drives it all forward!
Oct 20, 2020 • 24min
317 How To Never Have A Bad Hire, Again!
Barry’s true passion is getting to know people on a deep level, developing trust, and ingratiating that into long term personal and business relationships. As Vice President with The Elliot Group, Barry co-leads the Strategic BD/Client partner relationships efforts. Barry is sought out for his business acumen with founders, investors, and, leadership teams across the consumer space. Committed to the lifestyle/health/wellness space, Barry spends ample time in this exciting arena. The Elliot Group is an exclusive executive human search company. Our unparalleled network, built over thirty-five years, promises to deliver the human catalysts that positively impact futures. For 38 years, we've been trusted by consumer businesses of all sizes to identify and retain their next generation human capital.
Oct 13, 2020 • 40min
316: How to build trust within a team with Al Amador
Al Amador is a Principal Consultant for The Table Group and the founder and president of Amador Consulting. Al brings extensive experience from the information technology field as a director of numerous enterprise implementations as well as over two decades of keynote speaking, communication training, teaching, coaching and facilitating. Al’s specialty is bringing executive leadership teams together to work on the key areas of; trust, meaningful conflict, commitment and clarity. His company, Amador Consulting, has served domestic and international leaders for over 10 years. Al has a reputation for connecting with both technical and business leadership teams. If you go by the definition in Webster’s Dictionary, Trust is defined as a belief that someone or something is reliable, good, honest, or effective. Trust is everywhere, it is within our families, or marriages, our teams, our friendships, and our workplace. When trust doesn’t exist a disconnect will take place and mostly create failure. In my interview with Al, together, we will talk about not only how important trust is, but how to build trust amongst your co-workers–your team.
Oct 6, 2020 • 34min
315 Moving Forward: Successful Large Group Personal Training with Lori Patterson
Lori Patterson, US Army Veteran, 36 year veteran of the fitness industry and mom of three is the CEO of VicteliB and the creator of the nation wide, group personal training program, Boot Camp Challenge®. After finishing my military tour and wrapping up college, I continued on with my career in the fitness industry. I started training clients one-on-one and in groups. And, while I loved my job , I felt something was missing. I thought how can I combine the fun, team atmosphere of group training with the added benefits of personal training AND make it affordable for everyone? And then, it hit me. I would combine the team camaraderie, group motivation and cohesiveness I learned in the Army, with the assessments, nutrition, and sciences from personal training to create a program. And, I did. And, I called it Boot Camp Challenge® (BCC). Boom!. Fast forward sixteen years. The program, BCC, is now being launched in 25 states. We have thousands of campers experiencing our program live and over a million app users from 60 countries working out with us. So, that is my story. And, I feel super blessed to have served my country AND the fitness industry.
Oct 1, 2020 • 24min
314 Thinking Ahead with Lindsey Leemis
Lindsey Leemis is CRM & Technology Consultant for the Fitness Industry. Her focus is around membership sales, marketing & member experience. CRM stands for Customer Relationship Management. CRM system allows you to manage all your club members & prospects interactions from digital sources, club touchpoints and communication with your team in a single location. CRMs help you streamline processes, connect with context and improve tracking & reporting.
Sep 29, 2020 • 31min
313 The Future of Boutique Fitness with Andrea Isabelle Lucas
Andrea Isabelle Lucas is the owner and CEO of Barre and Soul Boutique Studios in the New England Area, she’s authored a book entitled Own It All and somehow she still finds time to be a voice for equality, diversity and positive self expression….talk about Girl Power!! Boutique owners, I have to tell you….this episode is for you! Andrea offers up her secrets to success, not only surviving while her boutiques were shut down, but flourishing on-line during shutdown! She also shares her plan for continued success moving forward. She credits her Covid business success to her teams' quick response "the change in plan" and calling on the teams' individuals talent and creativity to help her smash it out of the park when it came to on line revenue!
Sep 22, 2020 • 32min
312 A New Leadership Model with Grant Gamble
Grant Gamble is a best-selling Mindful Leadership Author of "The Affinity Principle", Business Strategist and Speaker who has worked with hundreds of companies across the globe, ranging from Amazon to startups. He has worked in sectors as diverse as hospitality through to wellness and healthcare.
Sep 17, 2020 • 55min
311 The Value Proposition for Promoting Recovery In Your Health Clubs
With its 30-year history, HydroMassage may be more impactful today than ever before! The latest HydroMassage model, the Lounge – offers a VIP, luxury experience to your facility. Learn how to implement the lounge into your facility – where to place it, how to sell it, how to educate your members about it! By listening to The Value Proposition for Promoting Recovery in Your Health Clubs you will hear the science behind HydroMassage – ever wonder what it does and why it works? The team explains their customer service process and how the upkeep and maintenance on a HydroMassage product is incredibly low. You’ll hear from club owners and operators about how they use the lounges in their facilities, where they place them for optimum usage and how they designed relaxing spaces! Most importantly, you’ll learn about the two R’s: Recovery & Revenue. You’ll learn the recovery benefits to HydroMassage – do you use this before or after a workout? Our recovery expert takes us through the science of why it helps with recovery and how it makes members happy. She’ll walk us through creative ways that club owners market their HydroMassages and give you creative ideas you can easily implement. Do you run 24 hour clubs? We’ll walk through access control recommendations for HydroMassage too. The guests will explain how they bundle HydroMassage into their membership options and share how much extra revenue can truly be added to your monthly draft. They’ll tell you what pushed them over the edge and ‘made them buy’ and why you need to call HydroMassage today!
Sep 15, 2020 • 34min
310 Frances Mikuriya: Designing a fitness facility that WOWS members
With over 20 years of experience in the fitness industry (UK, US), Dr. Frances H. Mikuriya is the founder of Body Machine Performance Studio™ and SpinAddikts™, the first private indoor cycling group in London. Frances holds 4 degrees in architecture - PhD, AA School of Architecture London; MSc, Columbia University New York; MSc, University College London, and a Bachelor of Architecture, University of Texas Austin. She has also taught and lectured for 7 years in academia before opening Body Machine Performance Studio in Kensington in 2019. In addition to her training in architecture, Frances’ fitness career started in the US in the 90’s where she was one of the leading group exercise instructors in exclusive clubs including Equinox (NY) and the Sports Club/LA (San Francisco).
Sep 8, 2020 • 34min
309 Derek Deprey: Becoming a Stronger Leader through Self- Leadership
Derek turns task-driven managers and owners into people-focused leaders. More specifically, he helps busy managers discover who they are, decide where they're going, and design how they'll get there, so that they can more effectively lead others. Derek’s core philosophy: Intentional Self-Leadership + Inspirational Team Leadership = An Invigorating Culture. After a career of working in basketball operations at the collegiate and professional levels, he empowers others both as the director of people at a fitness club and as a leadership professor at a university. Derek founded Move Results to impact the lives of individuals, organizations, and communities. Today, he loves to inspire and influence others as a speaker and writer. Derek is the author of SHIFT: Move from Frustrated to Fulfilled.
