To be the best, you must train with the best products. When you purchase an Eleiko barbell, you’re purchasing a premium, best-in-class product that will not bend. You’re partnering with a family-owned company that is known for 60 years of strength and innovation. They’re a global company that knows strength is a universal language. With the rise of commercial gyms adapting weightlifting programming, Eleiko is motivated and supportive of weightlifting being accessible to so many people – because being strong is essential to living life to the fullest. Join us for this month’s episode of The Value Proposition to learn how they make best-in-class products, where their marketing inspiration comes from to drop their dumbbells out windows for testing, and the education component that drives it all forward!