The Recognized Authority

If you're like most consultants & experts, you can spend significant amounts of time creating new presentations, editing slides and documents. Yet often your hard work goes to waste when you decide not to use them. There is a better way. In this episode, Carol Cox and Alastair McDermott discuss why you should create a signature talk, a simple framework to use for a signature talk, and how to repurpose your talk for different speaking engagements. They also discuss why sharing your personal story, vulnerabilities and imperfections is important, and how to avoid the expert trap to go from expert to thought leader. “Thought leadership is your area of expertise, your specialization, because that gives you your foundation. What do you want to see changed? The third element is your personal story, your personal journey, why does this matter to you? Then there's the fourth emotional courage to dig deep, and to share the vulnerability, the imperfections.” -- Carol Cox on The Recognized Authority podcast “A signature talk is the foundation of what you want to be known for, the high level lessons and takeaways that you want to share with your audience. We use this framework so you're not starting with a blank document when you're creating your presentation, then you can repurpose it for different formats of speaking engagements.” -- Carol Cox on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/creating-a-signature-talk/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

It can be exhausting to be a self-employed consultant. Often you're working more hours than you did when you worked your last corporate job. You are hustling to complete client work, fill your sales pipeline, and create content that meaningfully differentiates you from your competition. In this episode, Louise Courville and Alastair McDermott discuss what it means to create a category of one, how to avoid being a commodity, and how frameworks can help you attract clients & build reputation. They also discuss the importance of taking a stand against something, why to use a unique marketing mechanism, and how accountability can help you be more productive. “How do you differentiate your message from everybody else? That's creating your framework. We pull the framework out and we usually make it into an alliteration or an acronym. We want it to be memorable and repeatable and portable.” -- Louise Courville on The Recognized Authority podcast “The last part is the solid point of view that is different than everybody else's. You have to take a stand against something, and for something.” -- Louise Courville on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/creating-a-category-of-one/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Publishing is a crucial part of building authority, and there are myriad formats and platforms to choose from, including social networks, podcasts, and email. Today's on-air coaching call features Judson Rollins, a pricing consultant who helps cargo transport providers increase their margins & grow their bottom line.  Judson and Alastair McDermott discuss how he can use podcasting, YouTube and email to build his authority and grow an audience. Alastair gives Judson some strategies and tips to get more visibility and maximize the value of his podcast. “Take a point of view! Don't... don't go with what everyone else is saying, don't try to be middle of the road. There really is no room to be the same voice that everyone else is being, it just doesn't work.” -- Judson Rollins on The Recognized Authority podcast “History repeats itself and humanity keeps making the same mistakes over and over. Even as business people, the more we understand about history, the more we understand about humanity, the better we can serve our fellow humans.” -- Judson Rollins on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/coaching-podcasting-social-media/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

One of the best parts of running your own expertise-based business is that you get to choose the business model & strategy that you use. But with so many options available it can be hard to figure out the best way for you.  In this episode, Monique Mills and Alastair McDermott discuss how to start a consulting business, how to think about innovation, and how to price expert services. They also discuss why sales is just a conversation, how acceleration is important, and why you should remain consistent with publishing valuable information even when you're not getting a lot of engagement. “Remain encouraged because every time you post everyone is not going to respond or engage with it. Remain consistent as you share valuable information that's entertaining and informative.  Because if no one knows what your message is or is even aware you exist, it doesn't matter what service you provide or how smart you are.” -- Monique Mills on The Recognized Authority podcast “Sales is just having a conversation. There's nothing icky about it. Stop trying to push your product. Start with just trying to understand and know people.” -- Monique Mills on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/business-innovation/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

The consulting marketplace is very crowded. Standing out from the crowd is essential if you want to avoid being lumped in with other providers, being seen as a commodity. But how can you differentiate when you are offering similar services? In this episode, Austin L. Church and Alastair McDermott discuss how to position & package your offer in a different way so that you are differentiated from your competitors. They also discuss the most effective way you can build trust with an audience, why you should use your clients' language to frame the problem, and the correlation between your pricing and the clients that you attract. “At a high level, pricing is positioning. We often won't get the clients we want until we have premium prices that send the right signals. Think of Timex versus Rolex: people show more respect to a Rolex because it's expensive, even though they're functionally the same.” -- Austin L. Church on The Recognized Authority podcast “We all have a relationship with money, and we think that we're charging what we're charging for good reasons. These beliefs that are in our operating system, most of them we pick up in childhood. We aren't even aware that we're forming beliefs about money, and then we carry them into adulthood.” -- Austin L. Church on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/differentiate-your-consulting-services 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

What does it mean to be radically authentic? In this episode, Gill Moakes and Alastair McDermott discuss how radical authenticity can help you stand out in business, how to figure out the captivating part of who you are, and how to share that with others. They also discuss how to be intentional about what you say and publish, how to make content creation easy for yourself, and how that can lead to business success. “Radical authenticity is an absolute non-negotiable if you want to be successful in business. It's the one thing that will always allow you to stand out. No one else can be you as long as you are being absolutely authentically true to yourself. When we share that, that's the captivating part of who we are.” – Gill Moakes on The Recognized Authority podcast “When it comes to growing a business, we consume so much conflicting advice that we almost become paralyzed. With this tsunami of advice that floods over us, we get so overwhelmed that we lose the ability to make decisions for ourselves. We want every single thing we choose to do in our business to be externally validated, or to be proven before we even try it.” -- Gill Moakes on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/radical-authenticity/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Demand generation is the new buzzword in marketing, challenging the status quo. But is demand generation really different, and is it superior to lead generation? In this episode, Chris Walker and Alastair McDermott discuss why demand generation is important, how it is fundamentally different from other approaches to marketing, and how you can implement demand generation even as an independent consultant. They also discuss the "dark social" and why attribution in marketing doesn't work, how to create content that gets you customers immediately, and how to use social comments to test content ideas. “As an independent consultant most of your customers are not thinking about whether or not they need you. How do you get into the space where you're under consideration and educating those people from not knowing that they even understand the problems or the opportunities are whether or not you exist, to then wanting to come and work with you? That's the difference that unlocks business growth.” – Chris Walker on The Recognized Authority podcast “Take that information and put it out on the internet for free. A lot of people think once the information is out there "no one's going to want to work with me" because they have the information. The funny thing is the information is a commodity, somebody's gonna give it to them - it's just whether or not it's going to be you.” -- Chris Walker on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/creating-demand/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Getting noticed by the right people - for the right reason - is what marketing is all about. But getting noticed isn't easy when there's an entire internet competing for attention. So how do we do it? In this episode, Jim James and Alastair McDermott discuss why and how to get noticed, the practical elements of PR, and what are the elements of viral content. They also discuss how to curate a book from podcast interviews, why listening first is such an important part of the process, and how to get in alignment with your audience. “I think that one of the qualities of an authority is they stand out, and conformity rarely helps anybody to stand out. You have to be willing to take a little bit of risk, do something that shows that you're passionate about the subject.” – Jim James on The Recognized Authority podcast “Many people start talking about themselves before listening to what other people are interested in. It's the social equivalent of going to a party and not even asking someone else's name but just saying "Hi, my name is Jim, let me tell you about me".” -- Jim on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/get-noticed-through-effective-communication/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Creating and publishing content is essential to getting visibility and building authority. But content creation can be hugely time consuming, from writing initial outlines and drafts to actually writing long form content, or recording, re-recording and editing! Is there a way to work smarter, not harder? In this episode, Jaclyn Schiff and Alastair McDermott discuss content transformation: why and how to repurpose your content in a way that saves time and energy, and frees you up to create more content, work on client projects, or simply take some time away from the office! They discuss the fundamental differences between various content formats, why it's important to reorder a conversation, and how to use content curation to create high quality aggregate content.  “You're doing it for business purposes: to build brand awareness and to market yourself. That means thinking how do I position this, what can people benefit and learn from, how do I position it so that it will grab their attention?” – Jaclyn Schiff on The Recognized Authority podcast “Fundamentally we want to do more with our content because our audience, the people we're trying to reach, they are never in just one place.” -- Jaclyn Schiff on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/content-creation-work-smarter-not-harder/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Point of view is something that can distinguish you from the crowd. It’s important, perhaps even essential, in building your authority and personal brand. It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above all – opinions. In this episode, Alastair McDermott takes a practical approach to developing a point of view, and talks about how you can use it to distinguish yourself from your competition, stand out from the crowd, and build your personal brand. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode - including the Point of View worksheet that you can copy and edit for yourself - in the show notes here:  👉👉 https://therecognizedauthority.com/point-of-view/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube