The Recognized Authority How to Differentiate Your Consulting Services with Austin L. Church
The consulting marketplace is very crowded. Standing out from the crowd is essential if you want to avoid being lumped in with other providers, being seen as a commodity. But how can you differentiate when you are offering similar services?
In this episode, Austin L. Church and Alastair McDermott discuss how to position & package your offer in a different way so that you are differentiated from your competitors.
They also discuss the most effective way you can build trust with an audience, why you should use your clients' language to frame the problem, and the correlation between your pricing and the clients that you attract.
“At a high level, pricing is positioning. We often won't get the clients we want until we have premium prices that send the right signals. Think of Timex versus Rolex: people show more respect to a Rolex because it's expensive, even though they're functionally the same.” -- Austin L. Church on The Recognized Authority podcast
“We all have a relationship with money, and we think that we're charging what we're charging for good reasons. These beliefs that are in our operating system, most of them we pick up in childhood. We aren't even aware that we're forming beliefs about money, and then we carry them into adulthood.” -- Austin L. Church on The Recognized Authority podcast
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🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/differentiate-your-consulting-services 👈👈
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