The Recognized Authority

Selling is the single most important part of any business. It's the lifeblood as it leads directly to revenue and cashflow. But sales is a challenge for everyone, especially for experts who are introverts and hate the thoughts of being seen as pushy and "salesy". It feels incredibly difficult to sell yourself and your services when you're an introvert. In this episode, Leah Neaderthal and Alastair McDermott discuss the steps that introverts can take to make selling your services easier and more natural, how to determine your value, and how to create a "painkiller statement" that will help you get more clients.  They also discuss the importance of financial, professional & emotional profitability, how you can "learn" to sell, and the three key elements to helping your business to grow.   “When you ask the right questions to uncover not just what they want, but why it's important - what's at stake if it fails - when you can ask questions like that, then you can provide that type of clarity you help your clients essentially feel seen. That's one way to provide value and demonstrate your authority without just giving away your smarts.” -- Leah Neaderthal on The Recognized Authority podcast “I had to find a way to get clients that really fit me. And what I discovered is that you can learn how to get clients, you can build great relationships, and you can use that to have a thriving consulting business, even if you are more introverted.” -- Leah Neaderthal on The Recognized Authority podcast 👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/getting-clients-when-you-hate-selling/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

The funnel is the backbone of sales, both online and offline. It can be very easy to get overwhelmed by technology and options when setting up your sales and marketing funnels, but fundamentally they can be quite simple. In this episode, Marianna Carlini and Alastair McDermott discuss how to create a simple but effective sales and marketing funnel, the different types of funnels you can choose from, and what funnels are appropriate for high-end offers. They also discuss mistakes experts make when setting up their funnels, how to connect with your audience, and why it pays to repeat yourself on social media. “Talk about what you offer as much as possible. Every context, every opportunity you have, just talk about it because the more people hear about what you do, the more they will remember.” -- Marianna Carlini on The Recognized Authority podcast “You don't really know how well it's going to work. Even if you did your customer research, until it's out there, you don't really know what's going to happen. That's why starting with the simplest option can save you a lot of headache and time in the long run.” -- Marianna Carlini on The Recognized Authority podcast 👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/creating-sales-funnels-that-convert 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

"Building a personal brand" is often used as a euphemism for "building authority". But is it really the same thing? What does it mean when we say we are building a personal brand?  In this episode, Elizabeth Harr and Alastair McDermott discuss what a successful personal brand looks like, the 4 key elements of a personal brand strategy, and the signature styles that you can choose from when developing your personal brand. They also discuss tips for people who are finding it tough to create content, why reducing cognitive load on the consumer is important, and why research is key to building authority.  “The personal brand strategy is really a roadmap centered around four things: the definition of who you are and where you're going to lay a stake in the ground as an expert, the tools that you're going to need to make that personal brand visible, the skills required, and then actually implementing it.” -- Elizabeth Harr on The Recognized Authority podcast “The hallmark of a successful personal brand, is one that can take a complex subject matter and explain it simply. Succinctly and simply.” -- Elizabeth Harr on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/build-a-successful-personal-brand/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Building a business is time-consuming, and as business owners we often feel the pressure of "hustle culture". Is it possible to be successful without sacrificing quality time with your family?   In this episode, Justin Breen and Alastair McDermott discuss the power of networking at a high level, how to find the right partners, and how to build a successful company while still putting your family first. They also discuss what it means to be a global company, why it's not always about ROI, and how being grateful and thankful helps to uplift you and your business.  “It's really fascinating when you find the right people. You create value for the people who get it, and then they create value for you. And then you actually take action and build something. It all starts with mindset, which attracts the right people. That's really the foundational cornerstone.” -- Justin Breen on The Recognized Authority podcast “Podcasts and shows are transformational and transactional platforms for entrepreneurs and consultants. Getting on shows like these, I argue, for people like us is as important if not more important than being in Wall Street Journal or USA Today.” -- Justin Breen on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/building-a-business-through-collaboration 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Deal with Scarcity Mindset The "R-word", is starting to appear more often in my social network timelines, and has come up in conversations I've had with my coaching clients recently. Recession is a real fear. But that fear can have a toll on our brains, a real cost. The scarcity mindset can impair our decision-making and lead us to make choices that actually lead us into more scarcity. It can become a self-fulfilling prophecy. So how do we deal with it? I spoke with my friend Al McBride about this, and when I realized the value of the conversation, I asked him if I could hit record. This is our conversation as we explored the topic of scarcity mindset and how to deal with it practically. It's recorded live with no editing or scripting, so you get to hear our raw, unfiltered take on this topic. 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/deal-with-scarcity-mindset/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

LinkedIn is a vitally important social network for most of us in the B2B space. All the stats show that engagement on LinkedIn is growing rapidly: our clients and prospective clients are spending more time there, more content is being published, more events being attended, and more business conversations are happening. But that also means there's more competition — so you need to do things the right way to grow your audience and stand out in the crowd. In this episode, Krista Mollion and Alastair McDermott discuss how to massively grow your network on LinkedIn, why being an expert commenter is important, and what you need to do to turn attention into sales. They also discuss the important details in your LinkedIn profile, why getting people to follow you is important, and how to stay focused on your ideal customer avatar. “I like your dog, but I don't want to see six posts about your dog. Make sure that five of those posts are teaching me about your service. Give me tips on how I can get better at podcasting, how I can monetize my business, how I can lose weight, how I can stop smoking, and I will pay you back by buying something from you sooner or later.” -- Krista Mollion on The Recognized Authority podcast “LinkedIn is a redistribution channel. Social media is not the end goal. The end goal is to get them to follow you back to wherever you want them to go. You're going to the city to get people and take them back to your beautiful woodside cottage.” -- Krista Mollion on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/grow-your-business-on-linkedin/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Last chance to join Authority Labs. 1 seat remaining. The next iteration of the Authority Labs mastermind group is starting next Tues 27th Sept. Authority Labs is a high-touch group program aimed at helping experts & consultants - like you! - to build authority rapidly. There is one seat remaining in this cohort.  In this episode, I interview Rene Morozwich, one of the original members of the group. I asked her about her experience being part of the group to give you a flavour of what it's all about, and walk you through some of the details of the program  Please listen to see if it’s something that might be a good fit to help move you forward in building your authority. If you're interested in learning more, let's get on a quick 15-20 min Zoom call. There's no hard sale pitch - I just want to help us figure out if the program is a good fit for you, and if you're a fit for the group! Book a call before Tuesday here

As consumers, we love to binge on content. Netflix discovered this a few years ago and started releasing entire seasons of TV shows in one go.  Podcasters know this because we get messages from listeners saying things like "Hey, I found your show at the weekend and just listened to 35 episodes". (It's astonishing, but it really does happen!)  YouTube creators know all about it, and try to make it so that it's not just one video, but their entire channel that is bingeworthy." In this episode, Tracy Hazzard and Alastair McDermott discuss what makes some content bingeworthy and other content NOT, why some creators' approach is far more effective, and why podcasts are particularly bingeable. They also discuss why blogging is still hugely valuable, the connection between deep expertise, curiosity, and curation, and how to use curation to help your audience find the content relevant for them. “When somebody is a deep expert, they curate really well within their area, they're choosing guests and topics really well, the way they ask their questions narrows in on the most valuable takeaways. That's their binge factor.” -- Tracy Hazzard on The Recognized Authority podcast “If we show care for others and we're putting our audience first, we're putting what's in your best interest first. If I do that, then I build trust faster than me saying "I'm an expert, I'm an authority". I don't have to say that, if I'm out there putting out things that are useful to you.” -- Tracy Hazzard on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/create-bingeworthy-content/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Creating & publishing content is time consuming. And yet it's an essential step in building authority. But if our target audience never sees our content, all that time and effort goes to waste. How can we ensure our audience sees our content? In this episode, Justin Simon and Alastair McDermott discuss content transformation, why & how to repurpose your content in a way that saves time, and frees you up to create more content, work on client projects, or simply take some time away from the office. They also discuss how you can build your audience, how niching down helps build authority, and the channels you can use to distribute your content to your audience. “We prioritize time to create content without blinking an eye. But when we think about distribution, it's almost always an afterthought.” -- Justin Simon on The Recognized Authority podcast “You will learn what it means to create a good post, and what that means for your audience. You'll only know by doing it, like I've learned what my audience likes, and what they don't like, by posting. I've tried different formats, and I have learned my voice. But I was only able to do that by posting consistently.” -- Justin Simon on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/repurpose-distribute-your-content/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Values are what we stand for, the principles or philosophy we live by. But for many businesses, their values don't mean a whole lot.  In this episode, Jeff Large and Alastair McDermott get into the weeds on business values, discussing why they're important, how they can help you build a good foundation for success, and why they don't work. They also discuss why podcasts work for business, what you should consider when planning your podcast, and mistakes to avoid. “Eight to fifteen episodes in, they're asking why don't I have more traction? But what we miss is you didn't do a good enough job at the beginning. If your foundation isn't strong enough to stand on its own, it's going to be a lot harder when you get to the promotion phase.” -- Jeff Large on The Recognized Authority podcast “Be authentic. Don't try to be something you're not. Figure out those values, figure out what is important to you, what actually makes you light up, when do you feel like you're thriving as a human. Try to pursue those types of things and just be yourself to a degree. Because if your foundation isn't straight, it's going to be really hard to be successful with the rest of it.” -- Jeff Large on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/aligning-values-and-business/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube