The Recognized Authority

Alastair McDermott - The Recognized Authority

The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
👉 Increase your impact
👉 Command higher fees
👉 Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.

Episodes

Mentioned books

May 8, 2023 • 21min

How to Build Trust & Attract Your Dream Clients Through Video with Alex Sheridan

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part three of the series, host Alastair McDermott is joined by Alex Sheridan from Impaxs Marketing. Alex shares his insights into the fundamentals of building trust through video, even as platforms like LinkedIn, TikTok, and Instagram evolve over time. Alex and Alastair discuss the art of edutainment: how to balance entertainment with educational content to ensure you maintain viewer's interest, and build authority in your field. Check out this episode to discover the essentials of crafting compelling videos for LinkedIn, emphasizing consistency, message, and delivery that will make your brand standout. “Edutainment means making your message more entertaining: there's a ton of different ways you could do it from very simple ways of changing your scenery and your background, your delivery, telling interesting stories in a unique way. It could be the way you edit, it could be a skit video, but all of that ties back into something important that I want to deliver it to my audience.” -- Cyan Cooper on The Recognized Authority podcast “In terms of creating video content, you've got a message, and then you've got the delivery of that message. Some people's message needs work. There's no substance to it, or it's not making an impact on the audience, not shifting perspective, not teaching something. Some people have a great message, but they can't deliver it in a way that works for LinkedIn, or TikTok, etc.” -- Alex Sheridan on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/attract-your-dream-clients-through-video 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Apr 3, 2023 • 44min

How To Crush YouTube with Cyan Cooper

Mar 27, 2023 • 44min

How to Make Better Content in 2023 with Jake Thomas

In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part one of the series, host Alastair McDermott is joined by Jake Thomas, the YouTube "title nerd" from Creator Hooks. Jake gives us a masterclass on the art and science of crafting captivating titles that make your content irresistible. He talks about the importance of understanding your audience, assembling a swipe file of successful titles, and how to use psychological triggers like curiosity, fear, and desire to “earn the click”. Jake tells us the secret of avoiding clickbait titles (this one won't shock you!) This episode is jammed-packed with practical tips that will transform your thinking about content creation. Discover why negativity may thrive on social media platforms but not in search engine optimization, and learn how to adapt your title strategies for different channels. Jake talks about the value of authority, timeliness, and title techniques that can elevate your content. Don't miss this chance to use video to up your game, captivate your audience. “There are three emotions to get the click: curiosity, fear & desire. Before you create your next piece of content, start with an open loop, a curiosity gap. We talked about fears or negativity: “stop doing this in your content” or “do this before you make your next piece of content”. Or desire: “how to make better content”, that's a pretty much straight up desire that people want.” -- Jake Thomas on The Recognized Authority podcast “A big mistake people make is writing titles that are too long or too wordy. If it takes a lot of mental energy to read a title you don't want to sit there and try to understand it. It's the same thing with your content: make sure it's clear, using simple language so people can easily understand it.” -- Jake Thomas on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/make-better-content-in-2023/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Mar 20, 2023 • 46min

The Art of Positioning From Indistinguishable to Instantly Recognizable with Rebecca Gunter

In this episode of The Recognized Authority, host Alastair McDermott is joined by Rebecca Gunter, a passionate advocate for marketing badassery and branding that defies convention. Through her expertise in strategy, creative copywriting, and positioning, Rebecca empowers businesses to create a magnetic, unforgettable presence. Discover how embracing your unique identity can make your brand stand out and attract clients who genuinely resonate with your offerings. Listen as Rebecca shares her philosophy of focusing on turning on the right people, rather than worrying about turning off others. Rebecca shares her insights on the importance of knowing your target audience, understanding their needs, and creating a brand that speaks directly to their hearts. Learn how to use personal stories and perspectives to set your brand apart. Break free from conventional marketing, step into your unique identity, and make an unforgettable impact. Your journey to becoming a marketing badass starts now! “Listen to what other people are telling you. If you hear it once, it's interesting, if you hear it three times, it's a pattern! Listen to what people are telling you that are places you delivered value, or things that were confusing, or any kind of feedback that you're getting from the world. Use that feedback to help you shape your path.” -- Rebecca Gunter on The Recognized Authority podcast “If your strategy is to generate content that then brings your leads in, you better really lock your positioning in. The things you're talking about better be on point, talking directly to who your people are and directly about what they need, and directly about who you are and what you deliver. And getting passionate about your why.” -- Rebecca Gunter on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/art-of-positioning/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Mar 13, 2023 • 48min

Mediocre or Magnificent What You Need to Know About ChatGPT with Frank Prendergast

In this episode, Alastair McDermott and Frank Prendergast talk about the importance of understanding what Chat GPT can do and how to use it properly. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/guarantee-success/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️ The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Mar 6, 2023 • 1h 3min

How to Guarantee Success with Cam F. Awesome

In this episode of The Recognized Authority, Alastair speaks with Cam F. Awesome, a professional speaker and one of the most successful boxers in US boxing history. They discuss how Cam's background in boxing has helped him develop a unique perspective on overcoming adversity, using humour to engage audiences, and the overlap between performing in the ring and at the speaking podium. Cam's story highlights the power of a winning mindset, the importance of mental toughness, and the value of embracing failure as part of the journey to success. Cam's philosophy is based on a simple equation: 1+2=3. He shares how this equation helped him become a National Champion in boxing within two years of taking it up. Cam believes any anyone can use it to achieve their goals. The key is believing in yourself (1), setting a clear goal (3), and doing the hard work (2) required to achieve it. During the conversation, Cam shares his experiences with failure and how he used it to succeed in his boxing career. He talks about the importance of mental toughness, gratitude, and developing a winning mindset. He also discusses how he didn't make it to the Olympics despite qualifying three times, but he used the experience to become a better boxer and to keep pushing himself to succeed. This was a fascinating conversation that reminds us that with hard work, a winning mindset, and the courage to embrace failure, we can achieve incredible results. “If you can fail without being discouraged, success becomes inevitable.” -- Cam F. Awesome on The Recognized Authority podcast “One plus two equals three. I'm one. Three is the goal. One plus two equals three. What is two in this equation? Two is what I have to do to win. The reason why I call two number two is because it is the way it sounds is the actual shitty part of the job! It's the actual hard work.” -- Cam F. Awesome on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/guarantee-success/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️ The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

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