How to Build Trust & Attract Your Dream Clients Through Video with Alex Sheridan

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.

In part three of the series, host Alastair McDermott is joined by Alex Sheridan from Impaxs Marketing. 

Alex shares his insights into the fundamentals of building trust through video, even as platforms like LinkedIn, TikTok, and Instagram evolve over time.

Alex and Alastair discuss the art of edutainment: how to balance entertainment with educational content to ensure you maintain viewer's interest, and build authority in your field. 

Check out this episode to discover the essentials of crafting compelling videos for LinkedIn, emphasizing consistency, message, and delivery that will make your brand standout.

“Edutainment means making your message more entertaining: there's a ton of different ways you could do it from very simple ways of changing your scenery and your background, your delivery, telling interesting stories in a unique way. It could be the way you edit, it could be a skit video, but all of that ties back into something important that I want to deliver it to my audience.” -- Cyan Cooper on The Recognized Authority podcast

“In terms of creating video content, you've got a message, and then you've got the delivery of that message. Some people's message needs work. There's no substance to it, or it's not making an impact on the audience, not shifting perspective, not teaching something. Some people have a great message, but they can't deliver it in a way that works for LinkedIn, or TikTok, etc.” -- Alex Sheridan on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/attract-your-dream-clients-through-video 👈👈

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