The Recognized Authority
Alastair McDermott - The Recognized Authority
The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
๐ Increase your impact
๐ Command higher fees
๐ Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
๐ Increase your impact
๐ Command higher fees
๐ Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
Episodes
Mentioned books
Jul 17, 2023 โข 1h 6min
How to Create Effective Thought Leadership Content with Florian Heinrichs
Are you struggling to make an impact with your content? Do you feel like you're stuck at the starting blocks?
There is an intricate blend of art and science behind effective content creation. In this episode of The Recognized Authority, host Alastair McDermott speaks with Florian Heinrichs about the significance of content generation for consultants and thought leaders.
They discuss the fundamental process of aligning your content with the buyer journey - a straightforward adjustment that can massively impact how effective your content is.
They also discuss:
๐ก an innovative approach to generating content ideas and repurposing content,
๐ how to showcase your expertise,
๐ฑ cultivate a following, and
๐ broaden connections via content.
Listen today to gain valuable insights into your content creation strategy.
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/effective-thought-leadership-content ๐๐
----------------------------------------------------------------------------------------------
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/forconsultants/
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
Jul 10, 2023 โข 53min
How to Nail Marketing the Simple Way with Camille Moore
Discover how to do simple but effective marketing on this episode of The Recognized Authority Podcast with our guest, Camille Moore.
Camille and Alastair discuss the fundamental principles of marketing, understanding your audience, creating a persistent presence, and providing educational content, all wrapped in an authentic persona. They discuss the importance of microscripts, storytelling, and repetition on social media.
Camille discusses her huge success on TikTok, offers valuable insights into building authority, her take on the Dunning-Kruger effect, and how to redefine your approach to success.
Listen in to learn how to apply these simple but effective marketing principles in your business.
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/marketing-the-simple-way/ ๐๐
----------------------------------------------------------------------------------------------
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/forconsultants/
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
Jul 3, 2023 โข 59min
Mastering Your Mindset: How to Survive Extreme Challenges with Damian Browne
In the often lonely journey of running a business, mastering your mindset and self-talk is critical. In this episode of The Recognized Authority we explore this connection between mindset, self-talk, and success in challenging circumstances with extreme adventurer and former professional rugby player Damian Browne. Host Alastair McDermott and Damian discuss the transition from professional rugby to extreme adventuring, Damian provides a look into the inspiration he derives from ultra-endurance athletes, his deep-rooted dedication to improving as an athlete, and his eventual decision to embrace extreme adventures as a full-time career. They discuss the remarkable challenges he has faced along the way, including a medical evacuation during a cross-Atlantic expedition and the continuation of his journey solo against the odds. They dig into the importance of controlling self-talk for fostering a positive mindset, and how physical processes can access positive states of mind. Damian talks about managing the intricate balance between performance and safety during his expedition, and touches on practical aspects like learning how to live with discomfort. He is deeply self-aware, and is brutally honest with us about the mistakes in planning his most recent trans-Atlantic mission. Alastair and Damian discuss the critical need for external guidance and the role it plays in pushing oneself beyond conventional boundaries. Damian shares his new venture - Iron Mind Institute - aimed at encouraging individuals to embark on physical, mental, and emotional challenges that unleash their untapped potential. Tune in to this insightful episode and start your own journey towards a better mindset and personal growth!
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/mastering-your-mindset/ ๐๐
----------------------------------------------------------------------------------------------
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/forconsultants/
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
Jun 26, 2023 โข 1h 25min
Craft a Compelling Podcast That Hooks Your Audience (and Makes You Money) [Coaching Session]
Discover the secrets to planning and launching a compelling podcast or livestream show in this enlightening episode of The Recognized Authority.
Host Alastair McDermott, a business coach and marketing strategist, invites back Nina Froriep, video marketing expert and founder of Clockwise Productions. Nina shares her goals for starting a new podcast or livestream show - to bring on high-profile thought leaders in her industry, create valuable clips and assets, and attract potential clients.
Alastair dives deep into the steps for creating an engaging, audience-focused show. They discuss ideal podcast length, repurposing existing content, choosing a compelling title, episode formats, promotion strategies, and more. Nina asks insightful questions about scheduling live versus pre-recorded shows, mixing solo and interview formats, usingseasons, and keeping hands-off with outsourcing.
Alastair emphasizes focusing on serving the audience while meeting your own goals.
0:00 Introduction
2:23 How to get the most out of interviews with high-profile guests
5:56 Ideal podcast length
7:41 Tips for an effective show intake form
16:45 Being personally revealing builds authenticity
17:54 The power of audio-only content vs. video
22:32 Options for partnerships and sponsorships
23:25 Starting before you're ready
24:46 Using AI tools to streamline production
32:33 Crafting titles that communicate benefits
39:05 Promoting right from the start for growth
45:10 Choosing a compelling podcast title
1:04:45 Passion for your podcast topic
1:09:36 Repurposing existing content into episodes
1:23:37 Key takeaways and action plan
The discussion provides an inside look at the podcast planning process from experienced pros. Nina leaves with clarity plus an action plan for launching a show that attracts her ideal clients.
Whether you're thinking about starting your own business podcast or improving an existing one, don't miss the tactical tips in this episode!
๐ COACHING: Find out more about working with Alastair: https://rec.nz/coaching
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/podcast-strategy/ ๐๐
----------------------------------------------------------------------------------------------
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/forconsultants/
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
Jun 19, 2023 โข 43min
Maximizing Revenue with Expert Video and Podcast Content with Sheryl Plouffe
Can experts monetize content? Can they do it when they don't have a large audience?
In this episode of The Recognized Authority, Alastair speaks with Sheryl Plouffe, host of the Cash in On Camera podcast, and founder of Scalable Business Accelerator.
They discuss realistic and effective approaches to monetize content through strategic relationships, turning them into prospects, partners, and platforms that maximize your revenue.
They discuss monetization strategies in the B2B space, and discuss the importance of quality over quantity.
An expert content platform can be effective when promoting your own high-value services, and to build relationships for strategic collaborations. Tune in today to discover how you can get more from your content.
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/maximizing-revenue-with-expert-video-and-podcast-content ๐๐
----------------------------------------------------------------------------------------------
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/forconsultants/
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
Jun 12, 2023 โข 39min
The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell
In this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell.
Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success.
Alastair and Louise also discuss the importance of planning, website and social media optimization, captivating content creation, audience targeting, and complementing organic reach with paid promotions.
This episode is jam-packed with practical tips that can help you use social media as a tool for business growth.
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/6-steps-to-drive-sales-on-social/ ๐๐
----------------------------------------------------------------------------------------------
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/forconsultants/
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
Jun 5, 2023 โข 34min
How to Get High-ticket B2B Consulting Clients Using LinkedIn with Kathleen Celmins
In this episode of The Recognized Authority, Alastair McDermott chats with Kathleen Celmins about LinkedIn outreach, and why experts often donโt get paid a premium.
Kathleen shares her strategy for LinkedIn outreach and gives a walkthrough detailing specifically how she does it.
Youโll also learn why experts often struggle to receive fair compensation and Kathleen shares her solution to this issue.
Don't miss this jam-pack episode!
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/high-ticket-clients-from-linkedin/ ๐๐
----------------------------------------------------------------------------------------------
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/forconsultants/
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
May 29, 2023 โข 47min
How to Achieve Flow State and Master Productivity with Alistair McBride
What does "flow" mean, and does it really improve productivity?
Alastair McDermott and Alistair McBride discuss flow state and deep work in episode 118 of The Recognized Authority.
They discuss practical tips for optimizing your morning routine and tackling high-value tasks for maximum impact.
Explore the cost of context switching and the importance of uninterrupted blocks of time for deep work. Gain valuable insights into the concept of "be-do-have," shifting from the mindset of โIf I could just have (insert thing), Iโd do more (work) and be a real (noun).โ
They discuss productivity and performance, and how to make leaps of improvement rather than settling for incremental progress.
This episode will change how you think about deep work, your approach to tasks, and unlock your potential for success.
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/forconsultants/
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
May 22, 2023 โข 5min
Introducing Authority Clips Daily [Pilot]
Introducing "Authority Clips Daily"
In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Clips Daily.
Recently, Alastair has been sharing 60-second video snippets on a daily basis. You may have seen these short vertical videos, extracted from various recordings featuring podcast guests such as Chris Do, Alex Sheridan, and Carol Cox.
The Authority Clips Daily service - which is currently in the testing phase - transforms interviews, calls and long-form video into high-quality daily bite-sized clips for social media with minimal effort on your part.
We are offering an exclusive opportunity to The Recognized Authority podcast listeners and email subscribers to sign up for a pilot of the service at a significantly discounted rate. We are doing this to fine-tune the process and gather testimonials and social proof.
Authority Clips Daily is currently running the pilot program until the start of June 2023 so it is a time-sensitive pilot offer with limited availability.
Imagine your LinkedIn being updated with top-notch videos daily, helping generate leads, expand your audience, and establish your authority. The commitment on your part is a maximum of two hours per month.
We can only take a handful of participants at this stage, so if you're interested in boosting your social media presence and building your authority with daily high-quality videos, please sign up for the interest list at rec.nz/pilot.
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐ฎ - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
๐จ - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... ๐
๐ - LINKEDIN: https://www.linkedin.com/in/alastairm...
๐ - TWITTER: https://twitter.com/WhatStrategy
๐ - FACEBOOK: https://www.facebook.com/TheRecognize...
๐ - INSTAGRAM: https://www.instagram.com/WhatStrategy
๐ป - WEBSITE: https://therecognizedauthority.com
May 15, 2023 โข 25min
How to Plan Your Podcast with Alastair McDermott
In this episode of The Recognized Authority, Alastair McDermott talks about the critical elements that can ensure podcast success. He offers a wealth of wisdom gained through his own experiences.
This episode is a special excerpt from Alastair's audiobook, "33 Ways Not To Screw Up Your Business Podcast". Alastair explores the vital aspects of planning and designing a podcast, from setting goals to identifying the target audience, selecting topics, deciding on the format, and even naming the podcast.
Alastair also introduces a pilot program that aims to aid experts in creating regular content. Whether you're contemplating starting a podcast or not, this program promises a month's worth of daily content with just two hours of work every month. If you're interested in learning more, visit https://rec.nz/pilot
This episode is packed with practical advice, making it a must-listen for anyone embarking on their podcast journey or seeking to refine their current podcast strategy. Check out the show notes for more details and reach out to Alastair on social media. Enjoy the show!
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:
๐๐ https://therecognizedauthority.com/how-to-plan-your-podcast/ ๐๐
----------------------------------------------------------------------------------------------
โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com
๐๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question
โญ Like what you heard? Please help share the podcast by leaving a rating & review
๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
๐ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
๐จ โ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโฆ ๐
๐ โ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
๐ โ TWITTER: https://twitter.com/WhatStrategy
๐ โ FACEBOOK: https://www.facebook.com/forconsultants/
๐ โ INSTAGRAM: https://www.instagram.com/WhatStrategy/
๐ป โ WEBSITE: https://therecognizedauthority.com
