The Recognized Authority

Are you feeling the strain of burnout? Can't remember the last time you felt genuinely rested? In this episode of "The Recognized Authority", Alastair McDermott hosts burnout expert, Jimmy Burrows, to discuss the challenging terrain of burnout. From the pressure of working long hours to the pitfalls of constant online availability, they explore the many triggers that can lead to this overwhelming state. Why do some see burnout as a badge of honor? And how does it harm productivity and well-being? Through compelling personal anecdotes, they sheds light on the importance of setting boundaries, the power of recharging, and the crucial need for a healthy work-life balance. They also offers tangible solutions: tools, frameworks, and strategies to prevent burnout, from effective communication to prioritizing higher-value tasks. Discover the art of setting personal boundaries, the advantage of time-blocking, and the significance of evaluating what you're saying "no" to. For anyone who has felt the weight of burnout or knows someone struggling, this conversation offers a beacon of hope and a roadmap to recovery. Equip yourself with the knowledge and tools to thrive in both work and life. Tune in today! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Search “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑- INSTAGRAM: https://www.instagram.com/WhatStrategy

Can you build authority and trust by just being yourself? Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity. They explore the difference between moral and positional authority, and why character and consistency are key to establishing trust. Bob explains his "feel good questions" for connecting with people and focuses on enlightened self-interest in giving. He shares insights from his bestselling "Go-Giver" book series and stresses acting congruently with values. He shares a crucial business mistake that cost him, and how you can avoid making the same mistake. They discuss whether AI could replace aspects of sales and marketing. Bob leaves us with a simple but profound tip: understand others' motivations. Key Insights: Moral authority comes from character while positional authority comes from rank.Consistency builds trust as people crave certainty in an uncertain world.Authenticity means showing up the same way consistently, not using it as an excuse.Balance self-interest and contribution to others - both are part of human nature.Ask "feel good questions" to establish rapport and create goodwill before probing needs and pain points.Mistakes happen but be ready to change and adapt rather than resisting progress.Understand others' motivations and what solves their problems to influence them. Timestamps: 0:00 - Introduction 1:38 - How do we know this is the real Bob Burg? 2:34 - Moral authority vs positional authority 3:59 - Generosity: enlightened self-interest? 7:54 - Law of Authenticity 14:04 - Consistency 16:39 - Feel good questions 23:05 - Building real rapport 25:50 - Learning from business mistakes 27:53 - The impact of AI in business Listen in for timeless wisdom on leadership, sales, marketing and the power of character from a true authority in his field. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🕮 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series:  🕮 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!  🕮 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 🕮 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule () 🕮 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Have you ever wondered how you can use AI to turbocharge your content creation? In episode 133 of The Recognized Authority, your host Alastair McDermott takes you behind the scenes to reveal how AI can be harnessed to enhance (but not replace) human creativity. Get ready to dive into Alastair's real-world experiments, insights, and practical advice for leveraging AI tools like ChatGPT and Claude to increase your productivity and quality. Discover how he uses AI for brainstorming, drafting, reformatting, prompts, and more while avoiding common pitfalls. Alastair plays an AI-generated podcast interview with himself and then explains how it was created using tools like Claude and ElevenLabs. He shares his custom instructions for ChatGPT to improve its responses.Learn how Alastair iterates with ChatGPT to create titles and event descriptions.Hear Alastair's tips on adding opening hooks and calls to action to grab attention.Find out how he analyzes his own writing style to help ChatGPT emulate his tone and voice.Listen as Alastair experiments with AI to create an expert panel discussion transcript, blog post outline, and checklist. Whether you're skeptical of AI or an early adopter, Alastair's balanced perspective and actionable frameworks will inspire you to find the right integration between human creativity and machine augmentation. Unlock your potential and break through your content creation challenges with these behind-the-scenes look at how to effectively leverage AI. Don't miss this insightful and entertaining episode that will change how you think about AI. Listen now to Episode 133 to explore the possibilities! --------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

We all know lead magnets are supposed to build your email list. But what if collecting emails is the wrong goal entirely? In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions. Alastair shares how most people get lead magnets wrong - they give people what they think they want rather than what they actually need. This results in lackluster conversion to sales. Instead, Alastair advocates using your lead magnet to move prospects to the next practical step on their buyer's journey. Make it feel proprietary and like the inside track to achieving their goals. Compel action, don't just inform. You'll learn: Why most lead magnets fail to convert and how to turn that aroundHow to create irresistible lead magnets tuned to your ideal clientsTips for testing and refining your lead magnets for maximum impact If you want to create lead magnets that act as a catalyst to working with you instead of just collecting emails, don't miss this episode. Listen now to transform your content into sales! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Ever wondered how to elevate your business podcast to world-record levels? Today's episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett. We dive into key insights from my book, "33 Ways Not to Screw Up Your Business Podcast." Learn how to plan your show, achieve top-tier audio quality, and secure your spot as a sought-after guest on other podcasts. Bonus: Find out why I might just be in the Guinness World Records! Douglas is a master at the craft of podcasting, and he's a very funny guy too. He reads every book that he has on his show - and you can tell! I strongly recommend heading over to The Marketing Book Podcast for more great interviews and book recommendations. We get into the meat of it: from identifying your core business goals to engaging a specific target audience. Douglas and I explore different podcast types that generate sales and leads, and share examples for educational and co-host podcasts. When it comes to gear, we hold nothing back. Hear why I'm not a fan of a particular microphone that's making the rounds. We also discuss the pros and cons of adding video to your podcast, and why opting for a dedicated hosting service makes all the difference. We wrap up by examining podcast marketing—how to craft a compelling call-to-action, pick your guests wisely, and nail your episode titles and show notes for maximum impact. Plus, I'll share some book recommendations that have been important for me in growing my business. Would you like to have a podcast that is an authority-building, lead-gen machine? Hit play now, and make sure to check out The Marketing Book Podcast for more deep dives into the world of marketing. ---------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Do you have a livestream or podcast, but struggle to get traction? Or have you been dreaming about starting one, but feel overwhelmed by the technical hurdles? This conversation is for you. On this practical episode of The Recognized Authority, Brendan McAdams sits in the coaching chair with host and content strategy coach Alastair McDermott. They discuss Brendan's new livestream show and work on planning the show and troubleshooting roadblocks. You'll discover practical tactics to enhance your audio, video, and content quality so your expertise shines through. Alastair's candid insights will give you confidence to hit record whether you’re looking to improve your current show or gearing up to start a new one. You'll also learn how to make your livestreams more engaging and shareworthy - from choosing the right equipment to crafting questions that uncover fascinating personal stories. We all know high-quality audio and video are crucial for influencing how our expertise is perceived. But did you realize even simple improvements to your home studio acoustics can make you sound more authoritative? Alastair shares his hard-won advice for sound treatment on a budget. What about the nagging feeling your content sounds dated shortly after you publish it? Alastair provides thought-provoking feedback on Brendan's working title and how it could imply fleeting relevance rather than evergreen value. And have you struggled to transform your interviews into snackable social media clips? You'll hear Alastair's systematic process for repurposing content across platforms, saving you tons of time while extending your reach. If you feel your livestreaming efforts aren't having the impact you hoped, this candid conversation is packed with practical tips to quickly level up your game. 👉 Interested in getting coaching help like this? Learn more about coaching with Alastair Key Insights: Quality audio/video makes you seem smarter, more important and more likable.Start with the best gear you can afford and upgrade over time. Audio quality is most important.Live streaming forces you to publish content and avoids procrastination/perfectionism.Having a show that works even with a small audience is powerful.Interviews with ideal clients build relationships, even if no one listens.Keep format simple - avoid overproduction. Done is better than perfect.Evergreen content stays relevant long-term. Timely hooks imply ephemeral value.Personal stories and journeys make for great content. Help experts showcase accomplishments.Repurposing content for different formats and platforms extends reach and impact. Episode Overview 1. Planning and Strategy (00:00 - 15:00): identifying the primary and secondary target audiences, determining the best format such as interview, solo, or hybrid, and how the title implies ephemeral "news" content rather than evergreen value. 2. Production Quality and Tools (15:00 - 35:00): how to achieve high audio, video, and lighting quality even on a budget. Key tips include prioritizing audio over video quality, using dynamic microphones, and acoustic treatment for "echoey" rooms. Tools and platforms for multi-channel live streaming, integrating pre-recorded content, and how live streaming improves consistency by avoiding perfectionism traps. 3. Content Format and Optimization (35:00 - 60:00): optimizing the content, including structuring questions to get guest stories, celebrating expert accomplishments, and repurposing clips across platforms. 4. Process and Implementation (60:00 - 90:00): specifics around identifying strong clips from long-form interviews, a systematic process for clip creation, and how to optimize clips for different social platforms. Whether you're a seasoned pro or just starting out, join us as we explore how to create compelling livestreams that showcase your expertise. 🎓 COACHING Find out more about working with Alastair rec.nz/coaching

Is Your Problem-Solving Actually Solving Problems?  Many business leaders, including myself, have battled with ineffective decision-making processes.  In this episode of The Recognized Authority, author Irma Parone joins host Alastair McDermott and shares her eight-step model to tackle business challenges head-on.  We candidly discuss the ripple effect of our choices, from the often-underestimated consequences of inaction to the profound impact of customer satisfaction and employee retention. Tune in to this episode and discover how you can better prepare for problem solving. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉  https://therecognizedauthority.com/time-management-to-drive-profitability  👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier way? In this episode of The Recognized Authority, Alastair McDermott and Josh Elledge discuss the complexities - and importance - of social media content creation. From the importance of aligning content with business goals to the transformative nature of short video, this conversation is rich with practical tips and insights. You'll learn about the irreplaceable value of genuine human engagement, even in an age where AI tools are on the rise. Discover how to repurpose video calls, podcast episodes and other video content into shareable clips, and find out how to establish efficient workflows if you're juggling a busy schedule. The dialogue also explores the merits of interviewing industry experts, the pivotal role of a robust content strategy, and the power of the "know, like, trust" principle. You'll hear personal experiences, including the utility of video calls for sharing expertise, the non-negotiable need for high-quality audio and video, and the strategic advantage of offering valuable insights to foster trust and attract clientele. While AI's current capabilities in content creation have their limits, there's optimism about future advancements. You'll even get a glimpse of Alastair's offering, Authority Accelerator, a tailored solution for consultants, coaches, and B2B service providers, designed to help you create captivating microcontent that resonates with your audience. Don't miss it: from strategy to execution, this episode ensures you walk away with actionable takeaways. Ready to master content creation and establish your authority? Listen in today. Learn more about Authority Accelerator: https://therecognizedauthority.com/authority-accelerator/ 👋 Hi, I’m Alastair!  🎯 My mission is to help YOU earn more by building authority! Commanding premium fees. Working less hours. Enjoying your work more.  🔥 And that's only the beginning. I will help you create content, build trust, and gain momentum that will generate a steady flow of strong, genuine, inbound leads you can turn on and off like a light switch! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://therecognizedauthority.com/linkedin 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/forconsultants/ 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 - WEBSITE: https://therecognizedauthority.com

Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy. Highlights include: 🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity ⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning ⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage 🎨 Comic Relief: Discover how a simple marketing comic can outshine meticulously crafted content 🔍 The Specialist vs. Generalist Dilemma: Another perspective on this nuanced topic Alastair and Dan also discuss why understanding human behavior is more essential than obsessing over digital marketing tools, and Dan shares his thoughts on the route to true authority. 🎧 Whether you're sipping your morning coffee or on your evening jog, hit that play button. And if you like what you hear, don’t forget to subscribe for more episodes of The Recognized Authority 🚀 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/long-term-content-strategy 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

In this week's episode of The Recognized Authority, I share how I can efficiently create high-quality content in just 2-4 hours per week. My focus is on producing content that resonates with my target audience across platforms like LinkedIn, podcasts, and live streams. I dedicate time blocks for content creation and leverage strategies like repurposing, delegation, automation, and batch creation. I stress the importance of understanding your audience, planning relevant themes, aand selecting the right formats - for me that's writing and video. I'm prepared to create content anytime with my always-ready video setup. While AI editing tools aren't ideal yet, I automate and delegate other tasks like editing human can handle better. Key tips I share include repurposing video clips across platforms, utilizing audio for text content, and considering viewing formats like vertical video. Batch creation, AI brainstorming, documented workflows, effective guest workflows, checklists and SOPs are other efficiencies I recommend. The goal is to focus on strategy while leveraging content to establish authority and attract an audience. Accept imperfections, repurpose wisely, and publish regularly. Join me for actionable insights on streamlining your process to efficiently produce high-quality content that engages your audience! In the episode: 0:06:12 - High-Quality Awareness Content: Why bother creating high quality content?0:07:07 - Boosting Reach and Inquiries: The link between consistent content and increased visibility and leads.0:10:34 - Crafting a Tailored Content Strategy: The basics of creating a strategy that resonates with your audience.0:13:24 - Prioritizing Audio and Video Quality: Understand the importance of a quality video setup and its impact on audience engagement.0:18:04 - Video Repurposing: Harness your video content's potential by repurposing it effectively.0:20:03 - The Rise of Vertical Video: The trend of vertical videos and their prominence on platforms like YouTube shorts, Instagram, and TikTok.0:21:22 - Video as a Prime Content Format: Explore my preference for video and its amazing repurposing opportunities.0:21:54 - AI Tools for Content Brainstorming: Potential of AI in content brainstorming.0:26:32 - Smart Repurposing and Batching: Learn techniques for maximizing content output efficiently. Resources & Links: Authority Accelerator service: Designed to supercharge your content creation process with just an hour a month.How to Sound & Look Good: When you’re on video calls or podcasting, you need to look and sound good - this free ebook provides you with useful tips to do just that! ---------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://therecognizedauthority.com/linkedin👑 - TWITTER: https://twitter.com/WhatStrategy👑 - FACEBOOK: https://www.facebook.com/forconsultants/👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 - WEBSITE: https://therecognizedauthority.com