The Recognized Authority

Brand messaging strategist Carol Cox shares how to create a magnetic brand voice, utilize personal stories in messaging, and inspire curiosity as a thought leader. Discussion on using AI tools like ChatGPT while maintaining authenticity.

Branding expert Karley Cunningham discusses building authority vs personal brand. Topics include crafting brand positioning, integrating values into decision-making, and influencing client perceptions. Insights on differentiation for solo consultants, balancing business growth, and book recommendations for entrepreneurs are also covered.

Have you ever faced an unexpected disruption that turned your business upside down? That's exactly what happened to consultant Diane Hopkins when the COVID pandemic caused many of her healthcare clients to freeze projects indefinitely. So how did she manage to pivot not just once, but several times over a 3 year period to totally reinvent her business? In this compelling episode of The Recognized Authority podcast, host Alastair McDermott interviews Diane about her rocky but ultimately triumphant journey through the pandemic, and how she iteratively transformed her consulting practice across adjacent industries, online offerings, international markets and even into passion projects along the way. Tune in to hear: Diane's thoughts and emotional journey as she realized the pandemic wouldn't end anytime soonThe innovative problem-solving process she used to generate rapid prototypes and pivot ideasExamples of the different types of pivots Diane made over a 3 year periodWhy writing a book acts like a "calling card on steroids" for consultingHow Diane finally found her way into the gift-giving passion project she'd always dreamed ofAdvice for consultants facing sudden disruption in their industry If you've ever faced a dramatic shift that threatened your business, you'll find inspiration and actionable advice in Diane's story of perseverance and reinvention. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/reinvent-your-consulting-business/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

In this episode, I give you a quick whistlestop tour of what worked and what didn’t for me in 2023, and lay out my plans for the business in 2024.  I discuss the journey of this podcast, The Recognized Authority, which has shown steady growth across 152 episodes. I also touch on my shift to live streaming many of the episodes. I’ve found that live streaming offsets my tendency towards perfectionism and encourages proactive content creation. However, I plan to improve the promotion of these live streams well in advance in the coming year. On the social media front, I talk about missing my 2023 goal of reaching 6,000 LinkedIn followers. Falling short of this target has prompted me to refine my content strategy for LinkedIn in 2024. I aim to engage more effectively with the platform's algorithm while scaling back my efforts on other social media platforms.  Regarding my email list, I recently increased the frequency of my emails, a move that initially led to a spike in unsubscribes but eventually resulted in greater engagement. I intend to continue this experiment for another 2-3 months to better gauge its long-term effectiveness. I also reflect on my experiments in 2022 with group masterminds and 2023 in my Authority Accelerator program and one-on-one coaching. These experiences have led me to retool my Authority Accelerator program as I've discovered that interviewing not only makes content creation more manageable but also allows me to use the first interview as a foundation for a content roadmap. This interview format is conducive to podcasting, which is an effective tool for lead generation. I’m also considering adding a community offering at some point in 2024, depending on finding the ideal pricing and value for the target audience. Tune in for a behind-the-scenes perspective on my journey. Want to chat? Book a call with me. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Search “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to identify the right niche and audience for your podcast? Do you need clarity on who you should be targeting and what topics to cover? This episode of The Recognized Authority tackles a real case study, walking through the podcast planning process from initial idea to execution. Join host Alastair McDermott as he coaches Conor Duffy, an entrepreneur looking to launch a podcast to attract more clients to his remote workspace directory website. They discuss identifying the target audience, choosing a compelling title and niche focus, formatting approach, ideal workflows, and more. Key topics covered: Defining your podcast goal and intended audienceNiching down to create focus vs going broadPicking an ideal niche that matches intended clientsChoosing a niche-specific title to attract listenersWorkflow tips to simplify podcast production If you need help planning and launching your niche podcast, don't miss this tactical episode. Tune in now to get clarity on who you should be targeting and how to position your show to attract your ideal clients. Topic podcast planning, niche marketing, audience targeting, podcast launch, podcast case study Speakers Guest: Conor Duffy Host: Alastair McDermott Key Insights Niching down your topic creates more focus and relevance for a tight audience segmentConsider building two separate podcasts for very different target marketsInterview formats let you tap into guests' expertise but position them as the authoritySimplify initial workflow to remove friction blocking content creationSmall, niche podcast audiences can still drive substantial business Strategies Use an evergreen educational podcast as an "authority building section"Target decision makers and influencers as ideal podcast guestsSend niche guests a personalized invite to come on your podcastRecord interviews straight to tape without editing to simplify workflow

Want to work work with Alastair? Visit rec.nz/call Are you an expert consultant struggling to attract your ideal clients? Do you pour time and money into marketing that fails to deliver results? The truth is that stale, one-way marketing no longer works to fuel real business growth. In this episode of The Recognized Authority podcast, host Alastair McDermott reveals how to unlock the power of two-way conversations to rapidly build your authority, create compelling content that converts, and attract a steady stream of ideal prospective clients. Tune in to discover: • A simple framework for effortlessly creating engaging, authoritative podcast interviews • How to position your expertise to invite your ideal clients onto your platform • Why conversations build trust and relationships that cold outreach can’t • How to turn ordinary sales calls into insight-rich content If you want to leverage the power of genuine dialogue to grow your impact and income, you can’t afford to miss this practical, tactical discussion. Alastair and special guest Sam Glynn pull back the curtain on a communication-first approach to marketing that works for consultants of all types and sizes. Tune in now to learn how to unlock consulting success through conversation. Key Insights: Having real conversations builds relationships and trust that converts to clientsInterview-style podcasts make it easy to demonstrate expertise through dialogueInviting ideal clients onto your platform nurtures organic lead generationTrying to overtly sell to guests during interviews backfires and damages trust If you're interested in exploring how we can work together to enhance your authority, visit rec.nz/call There's no hard sales pitch – just a simple conversation to see my program is a good fit for you. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series:  👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!  👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to launch your first digital product? Not sure how to validate your ideas or what type of offering to create? Tune into this insightful interview between host Alastair McDermott of The Recognized Authority podcast and digital product expert Rene Morozowich as they dive into the most effective strategies and step-by-step process for launching your first digital product, even with no experience.  Learn how to validate your digital product ideas without wasting months of effortDiscover the best types of digital products for service providers beyond just online coursesGet actionable frameworks for streamlining your first product creationUnderstand effective marketing and pricing strategies tailored to your business In this information-packed episode, Rene shares from her years of experience guiding service providers to launch digital products to create that lucrative "money while you sleep" income stream. You'll come away with clarity, confidence and a clear blueprint to bring your first digital offering smoothly from idea to market. Key Insights: Start by auditing your existing content/frameworks used with clients for product ideasValidate ideas by directly surveying target customers on their problemsBegin with a small product first to learn the full process before attempting larger projectsUse existing familiar software/tools rather than adopting new complex platformsContinue marketing the product consistently after launch for ongoing sales Strategies: Look to frameworks, templates, guides used with clients as basis of first productsRun idea as a short live workshop before creating full course productBreak up large course into smaller modular offerings over timeGive away product to first 10 email list signups in exchange for testimonialsPrice higher than you think initially - can always lower price later 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/launch-your-first-digital-product/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

In this episode, expert consultant and author David Newman shares his unique approach to winning new business, including the "helping call" framework and key questions for effective sales conversations. He also discusses the major difference between selling services and products, the challenges faced by service providers, and the importance of publishing in establishing credibility. Tune in to discover a kinder way to convert prospects into high-paying clients!

Discover how Mindi Zissman built a million-dollar authority business in insurance by hyper-specializing. Learn about distributing expertise, giving away free content, niche domination, and gaining traction as a recognized authority.

Salma Jafri, a YouTube strategist, shares tips on crafting video titles, understanding algorithms, and optimizing channels. She discusses evergreen vs trending content, video batching, and live streaming for engagement. Learn how to collaborate with influencers for borrowed authority and grow your impact on YouTube.