The Recognized Authority
How to Build Authority with YouTube with Salma Jafri
Nov 20, 2023
Salma Jafri, a YouTube strategist, shares tips on crafting video titles, understanding algorithms, and optimizing channels. She discusses evergreen vs trending content, video batching, and live streaming for engagement. Learn how to collaborate with influencers for borrowed authority and grow your impact on YouTube.
51:00
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Quick takeaways
- Borrowed authority can enhance credibility by aligning with reputable entities.
- Live streams deepen audience engagement and build authority effectively.
Deep dives
Building Authority through Borrowed Authority
Building authority efficiently can be achieved through borrowed authority, where you align yourself with individuals, websites, books, or tools that already hold authority in the eyes of your audience. By offering your unique perspective on established authoritative entities, such as doing tutorials for renowned tools like TubeBuddy, you can leverage this borrowed authority to enhance your credibility and expertise quickly.
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