The Recognized Authority

Building Authority vs a Personal Brand with Karley Cunningham

Jan 15, 2024
Guest
Karley Cunningham
Branding expert Karley Cunningham discusses building authority vs personal brand. Topics include crafting brand positioning, integrating values into decision-making, and influencing client perceptions. Insights on differentiation for solo consultants, balancing business growth, and book recommendations for entrepreneurs are also covered.
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Episode notes
1
Intro
00:00 • 5min
2
Building Authority and Personal Brand
04:45 • 26min
3
Exploring the Intersection of Branding and Marketing
30:36 • 2min
4
Building Brand and Differentiation in Solo Consultancy
32:46 • 10min
5
Reflecting on a Business Mistake and the Importance of Building Authority
42:41 • 2min
6
Book Recommendations and Personal Experiences with Pamela Slim's Work
44:14 • 2min
7
Discussion on Historical Fiction Recommendations and Brand Building
45:49 • 3min