The Recognized Authority
Building Authority vs a Personal Brand with Karley Cunningham
Jan 15, 2024
Branding expert Karley Cunningham discusses building authority vs personal brand. Topics include crafting brand positioning, integrating values into decision-making, and influencing client perceptions. Insights on differentiation for solo consultants, balancing business growth, and book recommendations for entrepreneurs are also covered.
48:38
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Crafting a compelling brand positioning requires identifying purpose, values, and vision.
- Building authority on top of a personal brand showcases expertise and differentiation.
Deep dives
The Importance of Building Personal Brand and Authority
Building a personal brand, expertise, and company brand are discussed. Intentionality is crucial in crafting and living the brand to influence what people say. The concept of building authority on top of a personal brand is highlighted to showcase expertise and differentiation.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
