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Building Authority vs a Personal Brand with Karley Cunningham

The Recognized Authority

CHAPTER

Building Authority and Personal Brand

The chapter explores the interconnected ideas of building authority and a personal brand, emphasizing the importance of emotional connection and differentiation. It delves into creating trust with the audience through understanding their needs and stresses the distinction between personal and business brands, calling for alignment within the brand. The discussion also covers the significance of intentionality in maintaining brand direction and setting a clear vision for business growth.

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