
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Mar 22, 2021 • 19min
#074-Expand Beyond Amazon Without Having to be a Slave to the Box Tape.
In Today’s episode, we have the director of sales and partnerships of Deliverr, Michael Sene and we are going to breakdown how best to utilize Deliverr in your E-commerce business to grow beyond Amazon without having to be a slave to the box tape in the merchant fulfilled style lifestyle. Listen in as Michael guides us through how to double your sales, increase the volume of clicks and purchases and drive buyers with fast shipping offers locally. Deliverr’s goal is to make clients get ahead of their business with next day delivery offers. In This Episode: [00:35] Introducing Michael Sene of Deliverr [0100] Goal of the company is to set 1-day delivery [02:28] Michael as director of sales and partnerships at Deliverr [03:40] Deliverr is a daylight solution [04:35] focused on fast track [05:00] Controlling social media ads. [08:35] Deliverr offers $5 credit for every late delivery. [09:50] Goal of increasing your volume. [10:20] How does it work to get your products to be at Deliverr? [12:04] Deliverr does not offer International and returns shipping. What is Deliverr’s plan on these matter? [13:25] Deliverr is transparent to its customers by posting their prices on the website and have them compare. [14:15] More clicks & more purchases. [15:14] The biggest frustrating issues of clients with Deliverr. [16:55] Deliverr helps recommend other service providers to clients. Guest Links & References: LinkedIn: Michael Sene WEBSITE:https://deliverr.com/ EMAIL: msene@deliverr.com Book Reference: Factfulness By: Hans Rosling Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon

Mar 17, 2021 • 25min
Welcome Our New Co-Host
You’ve been hinted at in the title. Yes! I’m gonna be having a co-host for the first time. Welcoming Noemi Bolojan to Wizards of Ecom. I’m so grateful and excited about this revamp and to Noemi for taking the job. Tune in and know what to expect from Noemi, what her first episode will be like and what she can bring in the show. From being a guest to a co-host, let Noemi convince you to listen in and learn things about her that’ll make you ask for more. Hear here first! The new schedule for the show and when you’ll hear Noemi’s first episode. In This Episode: [00:22] Welcoming our co-host Noemi Bolojan [01:50] Me hinting about the first episode of Noemi as a co-host and her first guest. [02:59] Why did Noemi agree to be my co-host on the show? [04:24] What sort of creative/artist is Noemi? [07:30] What Noemi can bring in the show that’s been missing? [10:20] Impact of Noemi's husband, Daniel to her business. [12:20] Did Noemi volunteer to be in the show? [13:00] Us talking about having two episodes per week. [14:00] What had Amazon taught Noemi in less than a year of being at it? [17:00] What is cattitude, according to Noemi? [19:18] The most exciting things Noemi has going on in her Amazon products? Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon

Mar 15, 2021 • 51min
#073-What is CRO (Conversion Rate Optimization) & Why is it Important
First things first, let’s learn more about Conversion Rate Optimization and its importance to e-com businesses from an Amazon OG’s perspective, Keith O’Brien. Tune in as Keith talks about the ins and outs of CRO. Listen in as he shares his tips on optimization, drive traffic and create an even more greater sales opportunities. In This Episode: [02:28] Introducing Keith O’ Brien of Page One. [05:10] Keith’s journey with E-commerce [11:45] Keith’s interests and fascinations helped him apply all that he learns & experiences to his clients. [17:08] What is CRO and why is it important? [18:50] Keith talks about a good conversion rate. [23:10] First thing to look at with a very low conversion rate. [26:58] Search result conversion rate. [29:20] Rendering images or photos? [34:30] Tips and tricks from the expert. [37:20] Page One offers video services too. [43:35] How to highlight issues you’ve solved creatively? Guest Links and References: WEBSITE: https://www.page.one/ E-mail: keith@page.one LINKEDIN: https://www.linkedin.com/in/keithbobrien/ Book References: Shantaram By: Gregory David Roberts Tribe By: Sebastian Junger Contagious By: Jonah Berger Untethered Soul By: Michael Singer Purple Cow By: Seth Godin Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon

Mar 8, 2021 • 57min
#072-How a Book & Taking Action Can Grow Your Brand with Scott Voelker
On this episode of Wizards of Ecom, you’ll hear from Scott as he talks about his book Take Action Effect, why he wrote and published the book and his goals in writing it. Take Action Effect is a book about breaking through your limitations and finding freedom from the rat race but how can this book help you grow your brand. Find out why Scott wrote this book instead of something of his expertise. This and so much more to learn from Scott Voelker. In This Episode: [00:36] Introducing the Godfather of Private label, author of Take Action Effect, Scott Voelker. [03:10] Why Scott wrote Take Action Effect and not about Private Label. [08:40] His love for building brands. [14:00] Advice to ecom businesses who find Amazon selling hard and expensive. [17:59] Scott talk about selling stuff before they arrive. [19:00] Did Scott have a timeline for the book? [22:06] Scott talks about getting help on writing his book from a website called Scribe. [22:35] Took him 10 months to do the book. [25:56] Scott about working best under deadline. [27:25] Scott gave 7/10 to describe the impact of the book to his life. [28:45] Quoting a line from the book about having no time to start a business. [32:19] Scott talking about email list. [36:40] Creating content. [38:08] What is Scott's main goal in writing his book? [40:10] Scott speaks about building a connection with his readers/listeners. [44:20] How much of an investment is the audio book? [48:20] How podcast book goes [50:45] Is there another book? [52:35] What Take Action effect is about and why you should read it? Guest Links and References: WEBSITE: https://www.takeactioneffect.com/the-book https://brandcreators.com/ INSTAGRAM: https://www.instagram.com/scottvoelker/?hl=en\ PODCAST: The Amazing Seller Book References: The Compound Effect By: Darren hardy Tiny Habits By: BJ Fogg Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon

Mar 1, 2021 • 34min
#071-Best Practices for Scheduling a Pre-Shipment Inspection and What to do if it Fails
Quality defines the product of your business, but what makes a product of good quality? What if your products are manufactured on different country? This is where inspection agencies like V Trust comes to rescue. Because quality inspections adds value to your product, you would not want your product to suffer poor-quality for not being inspected. Learn from my favorite inspection agency the importance of inspections, when to schedule inspections and what to do when a product fails after inspection. In This Episode: [00:35] Introducing Mitch Johnson of V Trust Agency, a trusted inspection agency in China. [01:50] Mitch as account manager of the agency who helps foreign buyer accounts to do quality inspections for their products. [04:45] They specialized in Amazon businesses. [05:55] 2 most popular inspections the agency do for clients: Sample checking and lab testing [09:05] Pricing depends on the complexity of the product. The max fee is about $268 for sample checking. [13:45] Safe offer time: 3 days advance notice for inspection and 3 days before shipment. [15:33] How does a sample check look like when the client does not have a sample? [19:02] When a client has a special requirement, how does the agency address it? [23:52] Full factory audit [25:45] When inspection fails [30:04] Agency offers Guest References: WEBSITE: www.v-trust.com/ecommerce-bbms.aspx Email: mitchell@v-trust.com Book Reference: The Rational Optimist By: Matt Ridley Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon

Feb 22, 2021 • 52min
#070-Creating Live Content in Your Ecom Business with John Kapos @Chocolate Johnny
Podcast, Instagram, Facebook groups are just few of many among medias we can use to up the game in Ecom business. We've heard of Live streams improving social media engagements but does it do the same as with selling? Let the live master John Kapos have you experience live stream as I challenge him to an impromptu Live stream. Get nuggets from John as he inspires and ignites buyers/fans to know more of the product he's selling through live streaming. Who knows, it could be the boost your Ecom needs. In This Episode: [00:35] Introducing one of my favorite content creator, John Kapos AKA Chocolate Johnny [01:10] Talking about how John and I met a few years ago. [01:30] A selfie with John. [02:20] A reunion in Clubhouse. [04:10] Johnny talks about not being afraid to try everything. [04:30] Who should do live video? [07:20] Why John decided to share a live video on chocolates. [12:02] Showing everything about chocolates through live. [20:09] Equipment and gadgets doing live. [22:58] John speaks about his worst or most embarrassing live. [27:20] What's going to happen when you go live and no one watched? [29:14] Johnny's blu tac theory. [33:38] Types of video content Johnny would do. [34:20] Johnny on bringing other people in the live stream. [35:40] 24 advent calendar live. [36:50] What motivates John? [38:14] John talks about creating a story behind a product. [42:00] How did the pandemic affected the business? [43:08] John’s favorite social platforms are Tiktok & Instagram. [46:40] John is launching a podcast. Guest Links & References: WEBSITE: https://chocolatejohnny.com/ INSTAGRAM: https://www.instagram.com/chocolatejohnny/?hl=en FACEBOOK: https://www.facebook.com/pg/Chocolatejohnny/posts/ Book References: The Prosperous Coach By: Steve Chandler & Rich Litvin The Big Leap By: Gay Hendricks Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon Wizards of Amazon on Twitter: https://twitter.com/WizardsOfAmazon

Feb 20, 2021 • 14min
Important Show Update, Rebranding, and What to Expect Moving Forward
Today is a solo episode and I know you might be wondering why I'm releasing a show on a Saturday. As the Title hinted you, the episode Today is all about rebranding the show, reasons why we're rebranding, and updates that you will hear here first. So stay tuned If you are as excited as Iam. In This Episode: [00:35] Facts on rebranding the Wizard of Amazon Podcast. [01:23] The name of the rebranded show. [04:20] Reasons for the rebrand. [07:15] Rebranded show frequency. [08:05] Wizards of Ecom location. [09:58] The last episode of WOA guest. Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon

Feb 15, 2021 • 45min
#069- When & How to Add Your Amazon Brand to Big Box Retail Stores with Jim Debetta
Selling products alone on Amazon can be a handful and intimidating for beginners. Imagine what more inventing your own product would be. We’ve heard stories about entrepreneurs and inventors struggling to make their inventions out and make it to market. Bad news is, not all inventions succeed and sell on Amazon. Good news is, there are consultants like Jim DeBetta who help inventors develop and sell their products. You have a great idea in mind but unsure on what to do about it or perhaps you need help on finding the right manufacturer for your product. Jim who’s been in the business of inventing and being one of the sharks of Shark Tanks reality show, hear him what you need to know to turn your invention into a real business. In This Episode: [00:39] Introducing Jim DeBetta of We Know Inventing. [01:48] Jim is one of the sharks of Shark Tank as someone who brings the products into the stores. [05:59] Jim talks about what clients need to know about their buyers. [07:50] Jim learned the old school way. [08:17] Jim took the time off and thought about helping people. It’s then he started consulting. [09:40] Inventions and patents. [10:35] Jim talks about how Amazon evolved through the years [12:31] What happens when a client wants more than their 6-8 digit sales and wants to try retail. [14:49] What does Jim look for aside from client listings. [16:17] How does a ME TOO product impact anything with Jim and getting it in stores? [19:13] Jim talks about poor packaging. [20:53] Most sellers’ problem areas [25:40] Fulfilling bulk orders w/o sufficient funds through financiers. [27:40] If a factory cannot fulfill bulk orders on time. [31:40] Jim on handling the sales. [34:15] What is Jim’s track record on getting people in the stores is 40-50% [37:45] Top 3-4 Stores to get your products out: Target, Walmart, Costco, Walgreens & CVS. Book Reference: Coaching Millions By: Milana Leshinsky Guest Links and References: WEBSITE: https://www.jimdebetta.com/ FACEBOOK: https://www.facebook.com/groups/544224225782850/ LinkedIn: Jim DeBetta Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon

Feb 8, 2021 • 48min
#068-The Power of Goal Setting in Your Business & Personal Life with Liran Hirschkorn
Setting a goal could be easy but keeping them is another story. Goals can be a lot of different things. Personal, health, business, career, etc. To some of us, goals keeps us going. Let's hear it form our amazing guest, Liran as he talks about the correlation of business and personal goals and why these two are linked together. Liran shares life nuggets of wisdom he lives by "Never say no to a baseball catch" and practiced even on a busy schedule. In This Episode: [00:30] Welcoming Liran Hirschkorn. [01:45] Between business and personal goals, What is Liran’s take on this matter? [04:15] Liran talks about ‘ Build Your Life Resume’ [04:25] Never say no to a baseball catch. [07:10] Giving time to the kids. [07:44] Liran travels 100 days/year before Covid. [09:00] When Covid is gone, it’s probably less travel for Liran. Hear why. [10:14] Liran on learning how to say NO. [10:56] Top 3 conferences: Prosper show, Mastermind Event, Hallways [14:05] Goals for 2021 [17:20] Be consistent. [20:14] Liran talks about A Day of Destiny Event. [23:15] Work harder on yourself than you do on your path. [31:20] Goals suggestion [38:29] Advice on how to deal with set backs. [41:50] Parenting yourself Book Reference: The Power of Kaballah By: Yehuda Berg Guest Links and References: WEBSITE PODCAST Links and Resources: Wizards of Amazon: Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn

Feb 1, 2021 • 29min
#067- Three Kickstarter Success Tactics to Fund Your Next Product Launch is Being Processed
Kickstarter is a crowdfunding platform that gives an enormous opportunity to start-ups as well as long time entrepreneurs to kickstart or launch their products. It takes full time effort to crush a kickstarter campaign though. So, in this episode, I’m gonna be sharing with you 3 successful tactics to get your next product launch funded. This episode is not about Kickstarter basics but some personal tips and tricks on how to crush your kickstarter campaign. In This Episode: [09:30] My personal 3 Kickstarter success tactics [00:45] Sharing with your 2 news and teaser about meetups [02:00] Easiest way to find and join Amazon Seller meet- up is our website amazonsellermeetup.com [02:50] Ton of offering via amazongroupchat.com [04:08] A crowdfunding platform- Kickstarter [06:00] Kickstarter.com and how it could help and what pledges could do [07:57] A full time effort to crush it at kickstarter. [09:52] #1 Fund your way to the top By setting a budget every month Finding related products and back their campaign. [13:35] Advance the relationship by engaging as audience to related products [15:45] Strategic partnership with other kickstarters. [15:57] #2 Have a previous kickstarter campaign under your belt. [18:30] Getting into the kickstarter algorithm. [21:03] #3 Creating a hitlist. [22:15] Getting organized. Book Reference: Everyone’s A Critic By: Bill Tancer Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter