Wizards of Ecom #073-What is CRO (Conversion Rate Optimization) & Why is it Important
First things first, let’s learn more about Conversion Rate Optimization and its importance to e-com businesses from an Amazon OG’s perspective, Keith O’Brien. Tune in as Keith talks about the ins and outs of CRO.
Listen in as he shares his tips on optimization, drive traffic and create an even more greater sales opportunities.
In This Episode:
[02:28] Introducing Keith O’ Brien of Page One.
[05:10] Keith’s journey with E-commerce
[11:45] Keith’s interests and fascinations helped him apply all that he learns & experiences to his clients.
[17:08] What is CRO and why is it important?
[18:50] Keith talks about a good conversion rate.
[23:10] First thing to look at with a very low conversion rate.
[26:58] Search result conversion rate.
[29:20] Rendering images or photos?
[34:30] Tips and tricks from the expert.
[37:20] Page One offers video services too.
[43:35] How to highlight issues you’ve solved creatively?
Guest Links and References:
WEBSITE: https://www.page.one/
E-mail: keith@page.one
LINKEDIN: https://www.linkedin.com/in/keithbobrien/
Book References:
Shantaram By: Gregory David Roberts
Untethered Soul By: Michael Singer
Links and Resources:
Wizards of Amazon: https://www.wizardsofamazon.com/
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Text “Amazon” to 69922
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/
Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon