
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Jan 25, 2021 • 52min
#066-Should You have a Clubhouse Strategy in Your Amazon Business, a New Clubhouse Facebook Group and more with Amy Wees & Melissa Simonson
One of the most talked about voice-only social networking app, Clubhouse. After its launch last year, it sort of became popular to the elite as one can never join without an invite. Like any other clubhouses, this app became popular for its exclusivity. Let’s hear out from two of our guests Today which are both Clubhouse pros, what the Clubhouse really is, how it works, how it can help you grow your connections and network and business. In This Episode: [00:31] Welcoming 2 rockstars on the show, Amy Weese and Melissa Simonson. [02:30] Melissa talks about what Clubhouse is and what it’s chat room looks like. [03:58] Amy talks about the exclusivity of the app. [06:00] How an audio-only chat room works. [09:40] Melissa on how she uses her talent in speaking and her natural interest in people helps being a moderator at Clubhouse. [12:00] Melissa and Amy on how to maximize clubhouse and tips to be in rooms. [15:00] How to open or create a room and run it. [17:20] Business rooms are giving training for free. [19:00] Coordinating the rooms being the hardest part. [24:55] The power of social media [27:00] Melissa talking about how to connect and build your network through Clubhouse. [32:47] Amy talking about how Amazon sellers or e-com businesses can connect through Clubhouse. [36:50] Melissa talks about starting a club. [38:33] The difference of Clubhouse to Facebook, Podcast and other social media. Clubhouse is way interactive than other media. [42:50] Clubhouse as a Facebook group of the future. Guest References: Amy Wees - AMZatHOME@gmail.com Melissa Simonson - melissa@empowery.com clubhouse meeting collaboration FB Group: https://www.facebook.com/groups/427913851887341 Book References: Clockwork By: Mike Michalowicz The Power of Habits By: Charles Duhig Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter

Jan 18, 2021 • 30min
#065-Why Outsource School was my #1 Investment of 2020 and How it Can Scale Your Business
Today is another solo episode where I will be sharing with you why Outsource School was is my #1 invest in 2020 and how I believe that anybody in e-commerce business can scale their business with OS. This was supposed to air at the end of last year and thought it would be a really good wrap up episode to talk about my favorite tool purchases or name the top 3 tools I purchased in 2020 but I realized that the 2nd and 3rd tool on my list did not come anywhere close to Outsource School. Outsource School has impacted me and my business. I'm gonna be sharing what it is, what it does, how I'm using it, and how I think it can save you a ton of time and money while allowing you to scale your business. In This Episode: [00:30] A Solo Episode as I share why Outsource School is my #1 investment of 2020 [02:25] Sharing with you the background of the people behind Outsource School which are the founders of FreeUP. [04:00] Talks about crashing the code for Virtual Assistance. [06:30] The flagship course of OS covers every aspects of VA [07:09] The course is for everybody and yet focused on e-com sellers. [09:00] I'm going to be sharing with you an affiliate code link for savings. [10:30] where I'm gonna be discussing about creating SOP and its importance. [13:15] Massive library of playbook at Outsource School that is free. [14:56] how much time i saved [17:30] Sharing my top 3 playbook from OS [17:40] #1 Partnership Playbook [19:50] Talks about what I’ve learned from the playbook. [20:40] #2 The Lead Generation Formula Playbook. My top 3 leads are; wholesaler, resellers & big box retailers. [23:53] #3 Graphic Design Playbook [27:00] Summary of what OS does Outsource School Affililiate Code: https://paykstrt.com/21718/56857 Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter

Jan 11, 2021 • 34min
#064-Applying Lessons Learned in a 60 Billion CPG Company to start an Amazon Private Label Business
It takes courage to leave corporate life that allows you to grow in many ways but it takes greater courage to start and pursue your goal. Let Chris take you to his past experiences as an employee at a CPG company to the knowledge and skills that he acquired from it and how he plans to use them to his advantage now that his goal is Amazon PL. In This Episode: [00:35] Introducing aspiring Amazon PL Seller, Chris Cote. [03:20] Chris speaks about how his journey to Amazon started. Went roaming the world with a CPG company. [05:29] When Chris decided he wouldn’t go back to corporate and would not retire, he ended up selling on Amazon. [06:58] The current status of Chris’ Amazon business is working with small brands and managing them. [08:10] Chris’ goal is to do Private Label. [08:40] Identifying new markets, new consumers, new needs is similar to CPG. [11:05] What is CPG? Consumer Packaged Goods company. [13:00] Deciding to go mild deep or mild wide inch deep with PL. [22:00] Analysing a portfolio is a lot harder. [26:03] What outside amazon would Chris try? [28:58] The larger the budget comes, larger budget expectations. Book Reference: One Word By: Jon Gordon Guest Links and References: LinkedIn: https://www.linkedin.com/in/chris-cote-3292bb3/ Email: coteinchicago@gmail.com Links and Resources: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Text “Amazon” to 69922 Wizards of Amazon on Facebook: Wizards of Amazon on Instagram: Wizards of Amazon on LinkedIn: Wizards of Amazon on Twitter:

Jan 4, 2021 • 37min
#063- Is the Walmart Opportunity what Amazon was 6 Years Ago with Miro Posavec
There are people thankful for the pandemic and Miro is one of them. Find out why in this episode. People doing Amazon business are mostly loyal to Amazon mainly because there is this VIP, private club and elite club treatment to sellers as well as consumers. While on Walmart, there is this feeling that you are getting the cheapest product. With that, Walmart is stereotyped as a place to go to get the biggest and cheapest products. Will Walmart be able to break away from that stereotype? What can we expect from Walmart in the next few years as they introduced their FBA equivalent Walmart Fulfillment Services? Is Walmart the next Amazon? Find out Miro’s and my opinion on this. In This Episode: [00:35] Miro Posavec is living the dream in South Florida despite the pandemic. [01:45] Miro talking about how sales exploded during the pandemic. [02:57] How Miro started on E-com with Amazon, My Shopify and Walmart. [04:33] Miro’s Top 3 platform: Amazon, My Shopify and Walmart and among these three, Walmart has been gaining on sales for the last few months. [09:20] Miro talks about Walmart refund strategy. [10:30] How they are working hard on improvements. [25:25] How are PPC doing at Walmart? [26:25] Doing ads on Walmart is powerful. [29:38] FedEx as suggested/priority courier for Mico. [31:53] Main priorities in Walmart: Listing Quality and getting stocks populated over Walmart. [33:29] Biggest listing impact you should note. Book Reference: Man For All Seasons: A play By Robert Bolt Guest Links and References: TWITTER: https://twitter.com/miroposavec?lang=en FACEBOOK: https://www.facebook.com/miro.posavec Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter

Dec 28, 2020 • 37min
#062-Walmart Fulfillment Services & Tools to Succeed on Walmart with Dotcom Partners
How do sellers keep up with the ever developing e-commerce? Amazon is a dominant online store, Is it worth trying Amazon competitors? In this episode, we are not going after Amazon but an Amazon FBA equivalent that is Walmart Fulfillment Services and there is no one else who understands Walmart than Dot Com Partners. Paul and Sergio of Dot Com Partners, being ex-Walmart specialists that they are, will be sharing with us the new features available at Walmart that sellers can take advantage of. Changes and shortcomings that Walmart FS is facing to date, hear it first on this show. InThis Episode: [00:37] Welcoming Sergio & Paul of DotCom Partners. [02:25] Paul speaks about Walmart Fulfillment Services, an Amazon FBA equivalent. [03:45] Paul explains how Dot Com Partners started. [05:20] Paul takes the buyer roles in Walmart and what Dot Com Partners agency does to help sellers run their business at Walmart. [10:19] Walmart has tools prepared that leads to growth to succeed in the next 2-3 years. [13:03] Changes in Walmart happened not because of the pandemic but has already been in line and is going in the direction it was meant to. [14:53] Walmart having an FBA equivalent and how was the process? [17:23] Sergio discusses the shortcomings WFS is going through and that includes manually providing information for the seller’s product. [19:42] Shipping through WFS and what it’s like. [21:00] WFS provides 2 -day shipping [22:50] One of WFS’ goal is to go faster than Amazon [24:53] Tools that Waalmart has includes listing quality score [27:30] WFS penalises when seller’s items are OOS [32:00] What is a Pro Seller Badge? Book References: Beloved by: Tony Morison Dune by: Frank Herbert Guest Links and References: WEBSITE: https://dotcompartners.com/ LINKEDIN: https://www.linkedin.com/company/dotcom-partners EMAILS: team@dotcompartners.com Sergio Cruz sergio@dotcompartners.com Paul Clauss paul@dotcompartners.com Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter

Dec 21, 2020 • 42min
#061-How to Succeed with a Competitive Product, During a Pandemic, as a First-Year Seller with Noemi Bolojan
061-How to Succeed with a Competitive Product, During a Pandemic, as a First-Year Seller with Noemi Bolojan How many years does it take for a business to be successful? They say it takes 2 to 3 years for a business to profit and more than 5 years to be successful. They say the first year of running a new business is the hardest. It’s not the case for Noemi, who started her e-com journey early this year and considered a successful seller in 6 months. From a successful newbie like Noemi, she has amazing advice for those who would want to test the waters. Get inspired by her success story. Let’s hear what she has to say about her success and how she defines it. In This Episode: [00:34] Introducing a new close friend and amazing seller Noemi Bolojan. [01:10] First time meeting Noemi Feb. 27, 2000 at the cruise. [02:50] July when Noemi started selling her first product. [03:15] Trivia: Noemi is in a band before starting e-com. [11:30] First year of selling is nothing but success. [14:05] What is Noemi’s biggest set back? [18:25] How does Instagram work to leverage her product? [20:10] Rating Instagram as 7-8/10 on how beneficial it is on her business. [22:00] Advice to new sellers: Understand your product. [32:20] Does Noemi consider herself a successful entrepreneur? Book References: Fooled By Randomness By: Nassim Nicholas Taleb Rich Dad Poor Dad By: Robert Kiyosaki Thinking Fast & Slow By: Daniel Kahneman Influence and Persuasion By: Robot Cialdini Podcast By: Naval Ravikant Episode #038 Links and Resources: TELEGRAM: amazongroupchat.com INSTAGRAM: https://www.instagram.com/noemibolojan/?hl=en Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Text “Amazon” to 69922 Wizards of Amazon on Facebook: Wizards of Amazon on Instagram: Wizards of Amazon on LinkedIn: Wizards of Amazon on Twitter:

Dec 14, 2020 • 38min
#060-Amazon, Walmart and Etsy Product Ranking with AZ-Rank and Alina Vlaic
060-Amazon, Walmart and Etsy Product Ranking with AZ-Rank and Alina Vlaic There are a lot of ways to top rank your Amazon products but which ones work? With millions of Amazon sellers trying to rank, what are the chances yours could? What are effective ranking factors to make it on top? Learn a thing or two about ranking from Alina Vlaic of AZ Rank and with her knowledge in the Ins and Outs of ranking, she can guarantee ranking as problem solved. Listen in as she shares how she got started in e-com as an Amazon seller, failed a launch and what makes her decide to do a ranking business. When asked between product sourcing and ranking, she chose ranking. Tune in as she delves into why she prefers this route, her community of sellers, her ranking recommendation strategies, and outside Amazon marketplace platform. You wouldn't want to miss nuggets of knowledge she will be sharing, so listen in. In This Episode: [00:33] Introducing a new friend Alina Vlaic. [02:52] Alina talks about how she started as a seller in Amazon UK & Europe. Moved to the USA to pursue PL. [04:42] How AZ Rank was founded. [05:39] Alina talks about a n unsuccessful product launched. [08:31] What does AZ Rank do and its services. [12:18] Alina was asked to choose between Product Sourcing or Ranking. [14:57] AZ Rank using gray [17:22] Building ranking plan combining search find buy. [20:22] 2 channels Alisa recommends to consider : Etsy & Walmart [28:40] Why is Walmart PL a lot easier according to Alina. [32:47] How is the ranking in Walmart and Etsy like? [33:48] Advice from Alina: Diversity. Book Reference: Traction By: Gino Wickman WEBSITE: azrank.com FACEBOOK: AZRANKcom INSTAGRAM: azrank_com YOUTUBE: https://www.youtube.com/channel/UCfKyogRamiBh49yZ8sHwpSA Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter

Dec 7, 2020 • 20min
#059-Three things I am excited about on Amazon in 2021
Today’s episode is a solo episode. I'm recording this in my new home office and realised that we are on the month of the year. As for e-commerce, I hope everyone is crashing it as we end this year. I’m doing this episode before the year ends without letting this opportunity pass to tackle something about the coming year and I'm extremely excited to be sharing with you the three things I'm excited about on Amazon in 2021. We all have something to look forward to in the coming year, don’t we? I hope this episode will get you excited for 2021 as Iam and will help you in any way to know what will be your focus and get your creative juices going with you. Share what you think about this episode and the things you are excited about and what you will be doubling down on in your Amazon business on our telegram group chat at amazongroupchat.com. In This Episode: [00:33] Today’s episode is a solo episode. [03:40] Today’s topic is about 3 things I'm most excited about in 2021. These are going to be my focuses. [05:15] First on the list is Amazon Live Video. Find out why I will be quadrupling down on this in the coming year. [05:58] Why is live video selling is easy money? [06:24] I will talk about the benefits of the new Follow button. [10:10] Second thing I will be most excited about is DSP or Demand Side Platform. [11:40] DPS is a programmatic advertising platform and it is not cheap but it’s definitely worth it. [12:10] I’ll talk about video ads through DPS. [13:50] The third one I’m going to be doubling down is off Amazon brand building. [14:12] off Amazon traffic [16:15] I will be talking about my urban gardening brand relaunch and my plans to rerank and drive external traffic to it. Links and Resources: Wizards of Amazon: Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter

Nov 30, 2020 • 29min
#058- Amazon Seller Success Continuing into 2021 with Alfredo Borjas of SellersFunding
In e-commerce or in any other business that keeps evolving, how does your business keep up? Do you see growth in as early as 1 year? Are you starting a business and interested to learn what your working capital can do? If the answer is yes, get the dibs in this episode as Alfredo tells us what it’s like to start a business at Sellers Funding and what businesses they can help grow. Alfredo will also be sharing with us his hindsight of what e-commerce will be like in the year 2021 given the Covid situation. If this caught you, you have to stay tuned in as it is a positive view. In This Episode: [00:35] Welcoming Alfredo Borjas. Alfredo and I were Covid friends [01:45] Seller Funding basics [02:40] Alfredo being an attorney for insurance claims and how he shifted to being customer manager at SF. [05:53] Sellers Funding started from offering loans for e-com businesses only and expanded now and has a different range of products from offering financial solutions for international payments, digital wallet and more. [07:00] How is the range of funding like in SF? [08:15] Customer success managing [09:25] Saying no to clients when SF feels like they are not ready yet is the hardest part. [13:50] How Covid actually impacted Amazon industry and other online seller businesses. [17:15] How does SF work for new clients in other countries? [20:30] How will lending business look next year? [21:58] Growth is continuing. Guest Reference: WEBSITE: sellersfunding.com INSTAGRAM: @sellersfunding LINKEDIN: sellersfunding Website Offer: sellersfunding.com Book Reference: Predictable Revenue By: Aaron Ross Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter

Nov 23, 2020 • 35min
#057-What role does package design play in regards to product marketing with Kitty Lai
One of the most memorable guests we had at the Amazon Seller meet-up, Kitty Lai gave us the honor to speak here and had me blown away with her knowledge about our topic on packaging design and the role it plays on Amazon selling. Kitty shares her brain on branding in packaging and all the things you should know about the right packaging for your business. Kitty will also talk about how packaging is like a personalised message that helps build your relationship with your customers. This and a lot of insights from our guest, Kitty. So,If you are struggling with brand identity and creativity for your product, this is the episode you want to listen to. After listening to her, I'm sure you would want to book her for your products. In This Episode: [00:39] Introducing Kitty Lai [01:00] March 2019 when Kitty made a guest appearance at Amazon Seller Meet-up at Florida. [02:52] Kitty is a specially trained visual communicator, graduated as a graphic designer and worked with different retail brands in the UK. [03:54] Kitty has 20 years of experience in rebranding and marketing business. [04: 06] She started an Amazon business when she fell out of love with designing. [04:50] 2017 when Kitty started her Amazon selling business in the UK and US. [09:50] Kitty talking about how branding in Amazon should feel and look like and packaging talks to customers. [10:50] Kitty gave Apple as an example of a brand that gets it right in terms of packaging and branding as a whole. [13:20] Discussed how Apple’s branding changes over the years and what its branding gives to consumers with its packaging. [15:07] Kitty talks about the importance of a logo that carries a brand. [19:30] Example of how to use proper color in branding of a baby bottle. [26:00] Why you should invest on quality photos. Guest Reference: WEBSITE: https://www.dinkyideas.com/about FACEBOOK: @kittylai.brand LinkedIN: linkedin.com/in/kittylaibrandingdesignerconsultant Book Reference: Building a Story Brand By: Will Listen Links and Resources: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Text “Amazon” to 69922 Wizards of Amazon on Facebook: Wizards of Amazon on Instagram: Wizards of Amazon on LinkedIn: Wizards of Amazon on Twitter: