Wizards of Ecom

If you search the web for powerful marketing, one of the top results suggests this ‘100 powerful marketing words to boost your brand’. Now, Everybody knows how words make or break a person. This apparently also applies to marketing. Marketing by words as they call it. In this episode, you will get to meet words lover Emma, from marketing by Emma and she will share with us how word choice impacts a brand and influences customers. Get engrossed in the topic of branding as I have and Iam sure you pick up nuggets of marketing knowledge from Emma.   In This Episode: [00:34] Welcoming Emma Schermer Tamir on the show. [00:52] Looking forward to meeting everyone for the first time after a long time on the upcoming Online Seller Cruise. [01:28] Talking about being an introvert. [04:30] How words represent you and your business, according to Emma. [06:20] How branding is equally important to SEO listing. [10:23] Brand voice and the rest of marketing strategies should work together to make the brand click. [12:25] Example of a brand that gets away with SEO listing with Amazon yet makes sales through other marketing strategies. [19:16] What does Emma say to someone who wants to start a brand but finds it expensive? [21:18] People who are intimidated to start should know where to look at, themselves and what they like. [26:50] Emma talking about how copying could be very challenging and expensive. [29:15] What does it look like to work with Emma? [32:26] Find ways to excite your customers without making promises that you can’t uphold. [32:56] Marketingbyemma.com offers free worksheets for people who want to dip a toe on working with Emma.   Book References: Thinkin Fast and Slow By: Daniel Kahneman The Body By: Bill Bryson Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter Guest Reference: WEBSITE:https://marketingbyemma.com/ FACEBOOK: https://www.facebook.com/marketingbyemma/ LinkedIN: www.linkedin.com    

Press releases are news. News that makes the headline makes the spotlight and being on spotlight, positively that is, is great traffic for the business. Press releases are your business’ ticket to publicity. But what makes an effective press release in businesses and in Amazon businesses?   If you think you need PR in your business or perhaps your business needs media awareness & attention or you want to drive traffic to grow your business. Wondering how press releases work for Amazon businesses. These and more are to be answered in this episode with PR Reach’s Shane Oglow and Norman Farrar. In This Episode: [00:32] Introducing Norman Farrar and Shane Oglow of PR Reach. [02:30] Norman Farrar talking about how he met Shane at a mastermind event through network, and the rest is history. [04:22] Shane talks about how it started for him with Amazon space. [05:00] ASM- Amazing Money Machine [06:25] Shane talks about how he found [09:40] Norman speaks about Amazon suspending accounts [12:15] The affect of the new amazon A10 algorithm. [12:35] PR- Press Release VS PR- Public Relation advertising is discussed by Shane. [15:50] What leads to high traffic & high authority sites. [19:18] It’s all about the contacts and going pro. [19:50] PR for Amazon also involves creating high quality content. [20:15] Norman talks about the effect of a good PR in search engine. [23:15] Quality distribution for press releases. [24:10] The power of network and proper distribution of PR. [25:25] PR Reach is about getting high quality authority links. [29:35] A10 algorithm & how to deal with it with press release and what impacts & dominates other contents. [35:45] How PR links get boosted. [34:20] Driving traffic to your website through Amazon link. [35:35] Example of getting traffic via link is getting a brand ambassador. [41:20] How launching works and the cost of signing with PR Reach. [45:19] When to deploy PR? [46:25] People are wasting rebates. [48:00] A tool that identifies influencers/people buying your products. What is The Chat Agency?   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   WEBSITE: https://prreach.com/ FACEBOOK: https://www.facebook.com/prreach/ INSTAGRAM: https://www.instagram.com/prreachnews/ YOUTUBE CHANNEL: https://www.youtube.com/channel/UCdM1ubLI-X41PjkazbcMIBg TWITTER: https://twitter.com/prreachnews SPEAKER’S EMAIL: shane@prreach.com, norman@prreach.com   Book References: Thomas Hardy Books The Slight Edge by: Jeff Olson James Clavell Books In Search of Excellence by: Tom Peters & Robert Waterman

Is there a graceful exit in business? Are you in a situation where you just want to leave your business to experts or simply want to sell your business because you feel like you don’t want anything to do with it anymore? Or you just simply want to start another business? Whatever your reason, apparently, there are business buyers like Thrasio that guarantee to resurrect your dying business or give you a graceful exit.   Dive into the discussion on how business acquisition is like with Thrasio and Kevin will also give you an idea on how much Thrasio can help your business double the profit in and out Amazon. Brand optimization, growth marketing, project management, product development, financing, supply chain, are some of the service expertise of Thrasio.   In This Episode: [00:37] Introducing Kevin Flaherty of Thras.io which I have connected with through LinkedIn [01:40] Thrasio started in 2018 when 2 of the CEOs came across Amazon. [02:55] After 2 years in operation, Thrasio has grown to 200 full time employees across the country and world wide. [03:20] Thrasio raised $500 million of growth capital and invested to build different teams. [05:15] Kevin started at PE working for advantage capital & public equity now doing acquisition schemes at Thrasio, negotiating with sellers. [08:09] Seeing platforms outside of Amazon as potential. [08:54] Buying Amazon businesses to optimize. [12:30] Walking you through The 4 components of payment in the Thrasio scheme. [16:50] Thrasio’s focus is on PL businesses. [18:56] Thrasio’s take on social media. [20:40] Is email list marketing a help? [21:30] Social media, shopify are not really great multipliers for Thrasio [27:30] Thrasio has 507 points checklists. [29:20] 3 important things to look at when evaluating a business.   Book References: The Catcher in the Rye By: JD Salinger You Don’t Own Me By: Orly Lobel   Links and Resources: wizardsofamazon.com Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter WEBSITE AND CONTACT FORM: thras.io LINKEDIN: thrasio YOUTUBE CHANNEL: https://www.youtube.com/channel/UCHl91EJSdUB-iqkKqA2s_wQ SPEAKER'S EMAIL: kevin.flaherty@thras.io    

Sourcing and supply chain is a main problem in a business if you do not know where to look. Noviland provides solutions in sourcing and purchasing globally with over 4,000 factories in the network.  Ditching traditional supply chain planning and solution with Noviland’s cloud platform. Francois will guide you through how it works from getting you the best quotes with the help from data science and AI, through purchasing with a team of sourcing, logistics and factory experts. Francois and I will dive in building relationships with your factories at the end of this episode. Get to know his take on this matter.    On This Episode: [00:34] Introducing Francois Jaffre, Director of business development in Noviland [01:00] Meeting Francois via meet-up when he presented at Amazon seller meet-up. [03:20] Francois talking about being the business development director. [03:40] Noviland is a sourcing and supply chain company. [04:40] How Noviland started. [08:50] Noviland is 5 yrs and launched the platform in 2018. [09:55] Helping a business scale up quickly. [13:10] What is fascinating about supply chain management. [16:00] Importance of RFQ. [19:15] Noviland involves researches, order samples. [23:29] RFQ Checklist. [26:00] What is Noviland’s ideal customer? Any business that looking to source from overseas. [29:00] What is the starting budget Noviland suggests? [31:55] Noviland charge percentage. [34:00] What logistics looks like with Noviland. [43:00] Noviland’s take on building relationships with factories.   Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon Wizards of Amazon on Twitter: https://twitter.com/WizardsOfAmazon Book References: Blitzscaling By: Reid Hoffman The Lean Startup By: Eric Ries   WEBSITE: noviland.com FACEBOOK: Novilandinc INSTAGRAM: https://www.instagram.com/novilandinc/?hl=en

We’ve heard about how a failing business ruins marriage. We’ve also heard from business magazines and elsewhere that having a supportive spouse is the key to achieving success. Now let’s hear it from someone who experienced failure for having an unsupportive relationship and success with a supportive one. This episode is not about comparing but about achieving more successfully with the right support and encouragement from your partner. Having a supportive partner is not only about having someone celebrating your success with you when you succeed but also being there every step of the way.  Tune in for some advice.    In This Episode:  [00:30] Take two with Douglas Levin [02:40] Me and Douglas being Covid friends. [04:00] Me talking about how a big part of success my partner. [04:46] Douglas being a believer that your partner is pretty much a make or break on your business or in what you do. [06:40] Morning marketing machine in Youtube [07:10] Being a professional drummer until 2014 [08:33] How Douglas’ Youtube channel started as his Amazon business having problems and not earning much. [11:00] Talks about his previous relationship and how negative mindset affected his relationship and not being unsupportive with each other [14:00] The most damaging one that I’ve experienced from previous relations was when we started challenging each other negatively. [15:08] Douglas speaks about being depressed from previous marriage [15:55] Being delved in negative mindset [16:50] Douglas met his wife and started having a better mindset. [18:30] What it looks like to have a supportive partner when starting a business. [22:58] Douglas talks about being an unconfident person and how his partner helps boost that confidence. [23:50] Dealing with setbacks never done before and trying to overcome them. [24:54] Being in a healthy relationship does not only give you somewhere soft to land when you deal with setbacks but gives you a place where you are willing to consider taking risks rather than failing. [28:30] Your partner is a big part of why you are doing the business. [31:00] talks about mastermind [32:00] Being comfortable talking about business with your partner. [36:40] How wife plays an important role in the business too [37:20] How the coaching profession started. [40:45] Spouse giving confidence and perspective. Book Reference: Shoe Dog By Phil Knight INSTAGRAM: morningmarketingmachine YOUTUBE:Morning Marketing Machine FACEBOOK: Douglas Levin   Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/ Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/  

We live and are surrounded by things that can change us or leave an influence or impacts on us.  There are things, people or events that quakes us to our core. Things that may have profoundly impacted us and maybe made us a better person one way or another. In Today’s episode, I’m going to be sharing with you a topic that is near and dear to my heart.  Most of you who know me know that I'm a voracious reader and I’m excited to share with you my Top 5 most impactful books in my business and I’d say they all impacted me positively.  I’m going to be sharing a little something about the Entrepreneurs Book Club so don’t miss this and who knows, you too might get impacted by these books I’m going to share.   In This Episode: [00:20] It’s a solo episode [00:50] Today’s topic [01:40] Entrepreneurs Book Club  [03:25] Most important and No.1 in my list: The Founder’s Dilemmas by Noam Wasserman [03:40] What the book is about and the mistakes we make when starting a business. [05:34] The most impactful about the book is naming The C-level roles. [07:12] Second book is The E-myth Revisited by Michael Gerber [07:48] The importance of realizing the 3 most important roles in the business. [09:36] Identifying what role you are in that or roles you should hire. [10:15] Clearly see your role & potential role of your business partner would be. [10:40] The third and has equally impacted me as no.2 is The Virtual Freedom by Chris Ducker [11:00] A must read book before starting a business. [11:23] Foundation to creating and working with a virtual team [12:12] Identifying who are your first hires. [13:13] Importance of creating a forelist. [14:28] Hiring a general VA. [15:10] Fourth book is The Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne [17:05] This book is knowing and identifying a blue ocean [18:40] Example of how to create a blue ocean. [19:50] Introduction to Wizards of Ecom [20:30] The Fifth book is Hug Your Haters by Jay Baer [21:30] Hug your hater is about having a simple customer service approach for any scenario. [22:30] Hope to hear your feedback. Links and Resources: Wizards of Amazon: Wizards of Amazon Courses:  Wizards of Amazon Meetup: The Entrepreneurs Book Club Book References: The Founder's Dilemmas by Noam Wasserman: The E-Myth Revisited by Michael Gerber: Virtual Freedom by Chris Ducker: Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne: Hug Your Haters by Jay Baer

Is email already dead? Not for those who know how to maximize email marketing.  Getting email marketing right may be challenging though. There is so much work in an email campaign making it a hard work for the business and the answer to this is automation. Automation, proper tools and engagement. These three are where you start email marketing work and you wouldn’t want to miss some tips I’m going to be sharing with you.    Aside from being low-cost, Email is a platform where you build trust with your existing and cold audiences. In this episode, we are going to tackle steps you might want to follow and some email marketing strategies that will not only make emailing efficient but work for you.   These and some takeaways on how to get personal with your audience.  In This Episode: [00:27] Welcome to Wizards of Amazon Podcast’s 50th episode. [01:30] I’m extremely excited about doing this solo episode in a long time. [02:08] Thank you for sticking with me for 50 episodes and almost a year of doing podcasts. [02:48] 1st in-person meet-up after 5 months is happening. [03:00] Email marketing and its importance. [03:45] Automated process [05:20] my three personal favorite email servers; active campaign, clavio, convert kit. [06:37] Capturing cold audience with trivias and other engaging  [11:10] How to be relevant to people who are in your email list. [12:45] Using automation for mails to automatically go out to your new subscribers & follow-up on what’s going to be on the next email. [14:08] automatically tag  [15:43] point system and how it works [19:20] Rewarding and ambassador status [25:00] Merchandise rewarding [27:54] Treasure hunt    Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses:  Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/   Book References:  Fooled by Randomness By: Nassim Taleb  

 “Life was meant for good friends and great ventures”. This must be what Ned and friends had in mind when they started Umbrella Fund. From the name itself, Umbrella Fund is a corporation initiated by friends of the same interest in acquiring and growing businesses under one umbrella. Umbrella Fund has a unique way of growing its own by acquiring percentage of outstanding and new companies by helping them grow and develop the business. Learn more in this episode and find out if it fits you and your ventures.   In This Episode [00:30] Welcoming Ned Hakam, co-founder of Umbrella Funds [01:27] How umbrella funds started [02:50] Put together by friends of same interest. Funds under one umbrella acquiring 4-5 companies yearly. [04:25] 15% as lowest equity Umbrella funds have so far [04:45] Bringing people in the table that wants to build a business. [05:20] which kind of business Umbrella funds take in. [09:25] Why they don’t hire entrepreneurs. [12:50] How does Umbrella funds start a deal? [18:35] Two types of business partner/client: profit base and equity base [22:27] The Company acquires 4-5 companies a year to give 3-4 months to settle an acquisition [23:34] Ned works in the acquisition side of the company. [32:00} Power in numbers [32.30] Umbrella funds had set-up corporation in other countries such as Philippines and Vietnam   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter Book Reference: Good to Great by: Jim Collins   WEBSITE: umbrellafund.com LINKEDIN: linkedin.com/ned

It’s most, if not everyone’s dream to get out of the 9 to 5 rat race. If you consider yourself one for whatever reason, this show is for you. If you like to turn your side hustle to main hustle, This show is for you. If you are lacking side hustle ideas, this show is for you too. If you are looking to diversify your income streams, this show is for you. Nick Loper, founder of Side Hustle Nation, was once working in a corporate job and found his way out through a side hustle income stream turned business. He built Side Hustle Nation to help and inspire aspirants not only to quit their day job or find side hustles that work but to grow a business from it. There are hundreds of side hustles one can consider, and it’s only a matter of time that you find yours that will help you fulfill not only your dreams but your financial independence. I hope this episode inspires you in a lot of ways.   In This Episode: [00:30] Welcoming Nick Loper on the show, founder of Side Hustle Nation. [01:19] Nick introducing himself and how the Side Hustle Show started. [02:37] How is it possible to leave your 8-5 job for a side hustle. [06:09] Find out what side job that is incredibly stressful yet incredibly rewarding made Nick think of quitting his day job. [08:15] Nick talking about having a very supportive wife. “Money is a team sport”. [09:36] The definition of side hustle according to Nick is more than just your second job. [11:20] There are so many ways to earn money through side hustling. [12:58] There are lots of side hustles in Amazon, one advice Nick gave is to read the everything store. [13:35] Nick wrote a book and earned from it. [15:36] Nick talking about flash briefing and it's the possibilities. [19:20] Voice apps and voice technology and how some people earn from them. [26:05] Top 3 side hustles by Nick: YouTube, Newsletter based blogs, and print on demand merchandise. [37:40] Are emails make or break in your business? How curated newsletter content is a niche. [42:00] Advice: It’s the willingness to try different side hustles. [43:30] Favorite books Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup   Book Reference: Rich dad Poor Day By: Robert Kiyosaki Mr Moneymustache Blog   WEBSITE: sidehustlenation INSTAGRAM: @side_hustle_nation LINKEDIN: linkedin.com/in/nickloper/ YOUTUBE CHANNEL: youtube.com/sidehustlenation Website Offer: www.sidehustlenation.com/side-hustle-show  

Are you one with a business idea but could not start due to lack of capital? Could you still begin an Amazon business or any business at limited capital? The answer is YES, for Steven Shashen who started Xero Shoes at a very humble capital of $40. Find out how in this episode where he tackles the hard times in starting small and how his product evolved and grew. While coming up with his very own product idea to start has already been challenging and the road to selling them has not been easy, Steven has had challenges too in putting up his product on Amazon for years and that didn’t stop him but rather develop the product he has pride of creating. Steven has some marketing strategies to share with you in and out Amazon. Knowing and learning your buyer is one thing and a lot more for businesses. They can help you develop and evolve, and be inspired by them and that has been the case for Xero shoes for building a real brand based on demand.  In this 50 mins episode, Steven’s never short of nuggets of wisdom and you wouldn’t want to miss them.   In This Episode: [00:35] Welcoming Steven Shashen to the show [01:55] Could you still begin an Amazon business in limited capital? [02:20] Steven talks about how he started Xero Shoes at a capital of $40 9 years ago. [03:50] For a number of years, Xero shoes couldn’t get on Amazon. [04:40] Starting small with MTO [05:40] Joining communities and finding out what they need. [06:50] Building a real brand can earn more. [08:35] Barefoot running- the keyword that started it [09:30] Why chose to make shoes rather than import? [11:00] How the brand evolved based on feedback & demand. [13:20] Start as small [15:30] Steven talks about getting involved in communities. [17:00] Scaling the product and getting help in handling finance. [21:30] Getting negative feedbacks and starting anew in Amazon [23:50] Impact of Amazon in the business [27:20] Combating competition [30:30] Prefer to go for ROI [32:00] Leveraging social media accounts and more. [34:00] Driving ads in tools that works for your business [37:25] What is the anti-guru blog about? Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup   Book Reference: Stumbling on Happiness by: Daniel Gilbert   WEBSITE:xeroshoes.com INSTAGRAM: www.instagram.com LINKEDIN: linkedin.com/in/sashen/ YOUTUBE CHANNEL: xeroshoes