Wizards of Ecom

They say that when you do what you love, you’ll never work a day in your life. Augustas has definitely worked his way to where he is now but his passion is his determination. Time and budget pressure, and unexpected things that could happen on events are what organizers face on their jobs and that probably is also the driving factor for Augustas. The thrill and fulfillment he gets by serving people that being a computer programmer did not satisfy him. What does it mean to live your dream as what Augustas describes his fulfillment of becoming an event organizer?     In This Episode: [00:35] Welcome to the show Augustas Kligys [01:55] How Augustas can pull off an event that attendees have only good things to say. [03:30] Augustas on how he is fulfilling his dream and making people happy. [05:10] Augustas sent CVs to events companies and was not offered a job. [06:20] How events became his passion and followed his heart. [07:50] Amazon FBA came 5 years ago and how it all started. [09:20] Getting full scholarship on Virtual Summit Mastery [10:00] In-person event or virtual summit? [13:00] How an idea came and the PPC Congress was born. [14:40] Targeting Seller-fest for local sellers in different countries. [16:00] How Covid affected the events [18:50] Do events organized by others still appeal to Augustas? [20:20] What drives Augustas to do events aside from the profit? [23:50] What’s cooking? Working on virtual summit [27:00] Augustas talks about recording the events. [28:30] Youtube Channel-orange klik [34:00] Favorite book: The Millionaires Mind by Harv Eker  Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup   WEBSITE: orangeklik Twitter: https://twitter.com/kelione?lang=en Instagram: https://www.instagram.com/orange_klik/  Youtube: https://www.youtube.com/c/OrangeKlik?sub_confirmation=1 Linkedin: https://www.linkedin.com/in/augustas/ GUEST NOTES: I will be speaking at his recently Announced Event "Seller Fest Online" which will run in late September.

When an idea strikes, you best not miss it and that has been the case for Captain Robb Kessler who came up with a brilliant product after a sloppy collared shirt ruined his wedding pictures. Three years after the wedding, a product was born and launched on Amazon. Robb Kessler, inventor of Million Dollar Collar talked about how he was not able to get Kickstarter funds when he was starting and how it turned into his favour. He built the brand through learning from influencers and from people that mentored him.  Not the usual perspective of an E-com Seller, Captain Robb ditched the idea of China production and managed for his brand to be made in The US.  Though his first and main source of sales was Amazon, He felt that his brand wasn’t being well taken care of which led him to create brilliant ads that gained more traffic in Youtube and Facebook.  “Like Viagra for your shirt” intriguing enough? Learn more about the product and advice Robb gives to those who want to patent a product. In This Episode: [00:35] Welcome to the Show Robb Kessler [01:20] How the of the brand idea came up upon seeing himself looking sloppy on his wedding pictures [03:20] Main goal of the product [04:30] The difference of Million Dollar Collar and Go Tieless [07:00] Robb talks about his amazing stunt woman wife. [08:20] 2016 the product was launched on Amazon [08:40] Engaging Youtube personalities and influencers for review of products [10:20] Robb was introduced to an all-men group that mentored him in Amazon [12:25] Stocking up on opportunity [15:50] The brand’s hardest part about selling on Amazon [17:10] Next step: launch of new range [18:50] MDC is made 100% in America [19:15] eyeing Turkey for shirt production [20:30] Robb avoided sending productions in China [21:45] Featured in various pages as GQ and Business Insiders to name a few [22:30] about not getting a kickstarter fund but gets the feedback he needs to develop the brand [23:30] Amazon being the main source of sales for MDC [24:30] Source of Ads- Youtube and Facebook Ads [25:10] How they came about “Like Viagra for your shirt” campaign [27:00] Robb’s advice for those who want to start and patent a product Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   Book References: The Three Minute Rule by: Brant Pindivic One Simple Idea by: Mitch Horowitz Contact References: WEBSITE: https://gotieless.com/ INSTAGRAM: https://www.instagram.com/gotieless/ LINKEDIN: https://www.linkedin.com/in/robkessleriii/ YOUTUBE CHANNEL: https://www.youtube.com/channel/UCAVhiyyyyJsGj3Vay1RtZ0w Website Offer:  https://milliondollarcollar.com/collections/all Email: robb@milliondollarcollar.com  

For Jeff Lieber,  the answer is yes when a team asks for help to sell on Amazon . He shared his five-step framework for building the most profitable Amazon store possible. He’s here to share that framework and chat about all the changes Amazon has seen.  Jeff has spent the last several years creating Amazon strategies that scale businesses on Amazon. He takes your products and listings and helps you to tweak and promote so that you sell more than ever. He’s open, honest, and ready to help you grow your Amazon business. One of the big new things for Amazon is video. Still so many people are not using video to promote their brands, stores, and products… but you should. Jeff and I dig deep into the why behind using video for your promotion and how you can do it on a budget.  Listen in to learn all about Jeff’s 5-step framework and why it works. Don’t forget… always keep testing. No one strategy is going to work forever. Amazon changes constantly, so having someone in your corner who keeps up with those changes and knows how to shift is very valuable. This was an amazing conversation and I can’t wait to have Jeff back on the show.   Overview of Amazon Storefront Source Tags You can add to any store page URL when using it as the landing page for your advertising and marketing activities. When a customer visits your store using a URL that contains the tag, we automatically detect the tag is in the URL and attribute the visit and any resulting metrics to that tag. There is no limit to how many tags you can create, and tags do not expire. We can use this for all external strategies, that way we don't have to limit it to just one product URL   Where to find it? To find Storefront Source Tags, go to Amazon Seller Central, Stores, Manage Stores, See Insights, Create Source Tag. From there, you can choose the Destination Page, and then put a clear Tag name that will help you identify such as "Facebook Ad For Yoga Mat", then it will provide you your custom link to use for that campaign!   Free Bonuses and Goodies To Grow On Amazon: As a thank you to Carlos’ audience for listening, to get the full training on the steps to scale to 7 figures and beyond on Amazon, or to get the pre-vetted 3rd party warehouse list to diversify during the covid pandemic, or to get other free resources or to talk to TurnKey about how they can help you scale on Amazon, just head over to: www.TurnKeyProductManagement.com/wizards     In This Episode: [00:40] Welcome Jeff Lieber from Turnkey Project Management.  [02:06] Jeff shares his experience working with a Shark from Shark Tank. [04:08] He worked with the baby sharks that this Shark was financing and invested in.  [05:19] How do you go about designing a portfolio for an 8-figure brand?  [07:51] Why weren’t they already on Amazon?  [08:51] Learn more about pulling numbers for competitor stats.  [09:40] Moving into the next phase of taking a brand to Amazon.  [11:37] He who can spend the most money on ads wins… true or false?  [12:57] What happens in phase three of this process?  [13:38] Learn the best practices for optimizing your listing right now.  [18:12] Why aren’t more people using video on Amazon?  [19:00] Should you let cost scare you away from making videos?  [20:24] Does Jeff have a preferred vendor for videos?  [23:28] Which part of the video creation process is most important for Amazon?  [26:24] What happens in phase four?  [30:13] Use the bullseye to test various strategies for ads.  [32:29] You’re still feeding your channels during this time right?  [33:39] What’s doing best on DSP?  [35:41] Learn more about phase 5.  [39:07] Any other critical roles and implementation failures?  [41:26] How can you get your hands on these training steps?  [42:41] What is working really well on Amazon right now?  [45:44] Hear names of some different third party warehouses.  [47:04] A few more tips. [49:43] Connect with Jeff. [50:22] Jeff’s favorite book and why.        Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter www.turnkeyproductmanagement.com/wizards Turnkey on Facebook Turnkey on Twitter Turnkey on LinkedIn Turnkey on Instagram The ONE Thing by Gary Keller and Jay Papasan Podcast editing and show notes by Pro Podcast Solutions.

What do you do when you’ve known you were going to be an entrepreneur your WHOLE life? You sell on Amazon. Sharon Even was raised by two entrepreneurs who gave her the choice to stay in New Zealand when they moved back to Israel. She was already well versed in how to sell, so she took the opportunity and never looked back. At 15 years old she started her first online store and made enough money to pay her rent, stay alive, and then some. She started all over when she moved to Israel at 21 and now she’s sharing her story and her methods with others.  Sharon has a very unique way of figuring out which products she wants to sell and to whom and it all starts with whether or not you can build a brand around it. Interestingly enough it started when her husband challenged her to create a brand around a random hobby.  Now she teaches her methods through her YouTube channel and her programs. So what is it? Think of any hobby. Now do some research and see what products are sold that go along with that hobby. Who purchases those items?  Then you dig deeper and determine where and how you can build that brand even further. She listens to YouTube channels, reads blogs, and studies the niche, the customer avatar, and the products she could sell and then gets to work.  Want to learn more? Listen in and soak up all of the wonderful nuggets of wisdom that Sharon is providing to our community!   In This Episode: [00:30] Welcome Sharon Even to the show! [02:28] Neither Sharon nor I start with software when sourcing products.  [03:00] Sharon provides a bit about her background and how she became an entrepreneur. [06:11] Did she have any strategy for selling sunglasses in New Zealand?  [07:25] Learn more about how she kept things afloat, living off her sales, and being on her own at 15. [09:50] When she did start her unique sourcing process?  [11:23] Did she start with her own hobbies or people near her?  [12:48] We go through an exercise to build a brand around the hobby of rock collecting. [14:40] Does she have a minimum number of products for each niche?  [17:23] Reselling to the same type of buyer is the real goal. [18:36] What does Sharon mean when she says buyer avatar?  [22:00] Why build a brand?  [25:39] Learn why you should build a brand off of Amazon. (... and Sharon’s biggest mistake!) [27:54] Instagram works perfectly for the niches that Sharon is selling for, but maybe Twitch is right for you. [28:49] Sharon also shares another big mistake that she made in her business early on. [30:06] Why you should look at Amazon platforms internationally. [31:47] How do you make use of the customer avatar when addressing your Amazon store?  [34:07] Sharon details her research process. [36:10] Ways you can research specific products. [39:10] Learn another way you can find products to sell on Amazon.  [40:59] Connect with Sharon. [42:08] Sharon’s favorite book and why.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter Sharon Even Sharon’s YouTube Channel Amazon FBA Alphas Rich Dad Poor Dad by Robert Kiyosaki Podcast editing and show notes by Pro Podcast Solutions.

Are you paying too much to source your products? You may be losing money that you aren’t even aware of. This is why I’ve brought on Norman and Afolabi of Honu Worldwide to talk about all things sourcing and why it should correspond with a holistic view of your business.  Both Norman and Afolabi have been in ecommerce for several years so they know what they’re talking about when it comes to the pitfalls of sourcing. They’ve both experienced their own huge setbacks and are using their knowledge and connections to save their clients money.  Listen as they share detailed information about how they’ve helped save clients money everywhere in their businesses. From the actual act of sourcing, to negotiating contracts with better terms, to simply changing the shipping time of products. They help you pick back up the money that you’ve left on the table.  These two are truly knowledgeable about the industry and the various markets across the world. You’ll glean some amazing insights into how you can be better prepared to approach factories yourself, but consider looking into their services if you’ve hit a rough patch. They work with businesses at every level.  Listen right to the end to hear some amazing book recommendations that you won’t want to miss out on. There are several that even I haven’t read and am adding to my must read list now!   In This Episode: [00:30] Welcome the leaders of Honu Worldwide to the show.  [03:00] Learn more about Norman and Afolabi and the beginnings of Honu Worldwide.  [08:17] Why did Afolabi start with shoes?  [09:19] How did Norman and Afolabi meet?  [13:28] They share why Honu Worldwide is different from other sourcing agencies.  [16:00] What do typical sourcing agencies do?  [19:02] You don’t have to spend big bucks to determine if you’re getting a good price.  [23:13] What you can do with a $16 product.  [24:53] Learn more about the in-house repricing program.  [27:18] Afolabi shares some case studies of the money Honu Worldwide saved clients in unexpected ways.  [30:55] Why the way you pack your products matters. [33:15] Learn more about the process of working with a sourcing agency.  [37:50] Norman shares why you have to stay on top of the fees and budget when it comes to sourcing.  [39:21] What’s the one thing you should know about negotiations before you start into them?  [42:54] Listen as Norman shares his favorite form of negotiation. [45:30] Carlos shares his experience with Masterclass.com. [49:21] Connect with Honu Worldwide and learn which businesses they prefer to work with.  [53:32] Norman shares his favorite books.  [55:37] Afolabi shares his favorite book.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   Honu Worldwide Masterclass savings@honuworldwide.com  The E-Myth by Michael Gerber Gung Ho by Ken Blanchard Raving Fans by Ken Blanchard Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter The Unfair Advantage by Ash Ali and Hasan Kubba The 80/20 Principle by Richard Koch The Four Agreements by Don Miguel Ruiz Hug Your Haters by Jay Baer Podcast editing and show notes by Pro Podcast Solutions.

If you don’t have a book written to help you launch your products, you should. I’ve been using Amazon KDP to help launch my products for years and today I’m sharing exactly how I do it. If you’re ready to dig into the why, how, when, and who, then keep reading. (or listening!)   First off, I decided to start doing this because no matter what type of product you’re selling, there is likely a book that shares why it’s important or how to use it properly. Everything that is made or sold has an instruction manual and your book can help you get eyes on your product by sharing how to use it.   Before you do any kind of writing (or hire a ghostwriter) you should first research the product you want to launch. What other types of books are out there? How well reviewed is the product? What kinds of topics could be covered to find a new set of purchasers?    There are several questions you should be looking for answers to as you do your research. Also keep track of your research. Everything that you find should be provided to your ghostwriter so that they can write the book you really want to publish.    Next you need to hire a ghostwriter, because writing these books yourself is not scalable. You can use any of the VA hiring platforms that you already use to do this, but you definitely want to be sure and vet the writer. Give them a small project in the same niche as your book and have them do a paid assignment.    Once the book is written, have it edited and be sure to create an attention grabbing cover. (or use one of the resources below.)   Creating a book that pairs with your products is an amazing way to generate new leads and expand your email list. Listen in to learn the full 7-step process and how you can start implementing this strategy asap.   In This Episode: [00:37] Learn everything you need to know about Kindle Direct Publishing. [01:42] What is Amazon KDP and CreateSpace?  [03:20] The difference between front-facing authors and ghostwriters. [05:25] Why you should use Amazon Self-Publishing as a lead generation source. [06:34] How I use Amazon Self-Publishing for lead generation. [09:03] What I do before I order my products.  [13:18] Why and how you should hire a ghostwriter. [16:19] Test out your ghostwriter before having them write an entire book. Learn how. [19:14] Where you can find a template for ghostwriters.  [21:07] Why you should hire an editor before making the book live.  [21:59] You HAVE to have an attention grabbing cover.  [23:46] Do your research to give the best direction to the designer.  [24:15] Now you’re ready to publish! [25:51] Last but not least, you need to repurpose your book! [27:54] What you should do if you’re planning to launch in additional countries. [30:00] How you can access a backlog of training in the Video Vault.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   Design Pickle Glorify App EPISODE #006: The Only E-Commerce Design Tool You Will Ever Need Video Vault Community - 305-680-3738 Podcast editing and show notes by Pro Podcast Solutions.

If you have been in business for any amount of time and have not begun to create systems and processes for you and your team, this is a must-listen episode. Trent Dyrsmid, the founder of Flowster, joins me to share how Flowster came about and why his processes have been instrumental in his business growth.   Trent has been starting and building businesses for over a decade now. While they haven’t all been profitable, he’s learned one very important secret to success. Create systems and processes and delegate as quickly as possible.   As a business owner, your time is one of your most valuable commodities. Why are you wasting time finding leads, finding prospects, and finding product? Do it once. Document the process. Show others how to do it and then work on the other more pressing parts of your business.   This mindset is what he used to create Flowster. Listen as he shares the history of his businesses and why Flowster has really become a crowning achievement in his career. Again, if you’re not already creating systems and processes, download, bookmark, and relisten to this podcast, and then go get Flowster and take back your time.   In This Episode: [00:28] Welcome Trent Dyrsmid to discuss creating processes from scratch. [01:50] Trent shares a bit about his background and how he got into entrepreneurship. [03:40] Hear the story behind the beginnings of Flowster and where Trent wants to see it go. [09:57] How did Trent identify what could and should become a process in his businesses?  [11:41] What kinds of things can be templatized in wholesale?  [14:04] Trent lists out the number of steps involved in generating leads in product sourcing.  [17:49] Flowster has been built to make processes insanely easy to follow and develop so that your team can drop in and start working immediately. [19:42] After the first 29 steps, there are several additional steps to help create correspondence and add new leads into the CRM. [20:57] The process templates are built out for each stage of the lead generation flow. [23:16] How quickly did he have his processes up and running in the first five months?  [25:35] What does he like to be involved in with the business? What does freedom look like for him now?  [28:25] He uses this same mindset across all of his businesses. [30:10] Learn more about his process for hiring and managing purchasing and reorders in his Amazon business.  [32:27] Flowster allows you to build your own workflows or download existing templates.  [34:44] What are Trent’s thoughts on workflow creation and pricing?  [37:26] Connect with Trent and learn about his favorite book and why. Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   Flowster The Bright Ideas eCommerce Podcast  trent@brightideas.co  The E-Myth by Michael Gerber Podcast editing and show notes by Pro Podcast Solutions.

Believe it or not China is not the only country you can source products from. In fact, depending on the products you want to sell, it may not even be the best option to source from. Lokesh Parahsar of ADK India is joining me to share the inside scoop on Indian factories and why it may make more sense to source in India! One caveat for a newbie seller is that there is no central online hub for factories and sellers to communicate within the Indian market. If you’re looking to DIY your factory search and communication, just know you’ll be giving the Google beast a good workout. However, for any product that needs increased time spent or detailed work, Indian factories are better equipped to handle higher level requirements. Things like textiles and detailed workmanship have a better return because the culture in Indian factories is different and more directed to quality craftsmanship. Listen as Lokesh shares why you should never pay a factory any money until all paperwork is completed and why it’s important to enlist the help of broker relationships. He has been in business for himself since the early 90s and his knowledge of the Indian market is superb. China is not the end all be all in sourcing products. Learn why! In This Episode: [00:34] Welcome Lokesh to the show to chat about product sourcing. [02:46] Learn more about Lokesh and his background. [05:04] Do Amazon sellers only need to source from China versus any other locations?  [07:25] Are there certain products that make more sense to source in India versus China?  [08:57] What is the difference between labor costs in India versus China?  [10:32] Learn what it would look like to start conversations to source in India for a beginner.  [13:08] If you have found a factory in India, do not exchange money until you’ve done in-depth research and have a signed non-compete agreement. [14:58] Should you still have a non-compete if the Indian factory already has the product available?  [17:59] Where do inspections come into the equation?  [19:54] What does the process look like to work with ADK? [22:25] How you can connect with Lokesh. [23:14] What’s the difference between researching on your own versus hiring a company like ADK? [25:28] Once ADK finds a factory, can the seller take over the communication?  [27:53] Does ADK help get products from the factory to the seller?  [29:42] What is the biggest mistake new Amazon sellers make when sourcing in India? [32:53] Connect with Lokesh and hear what his favorite book is and why.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   lp@adkindia.me Lokesh on LinkedIn An Autobiography: The Story of My Experiments with Truth by Mahatma Gandhi   TEMPLATE NO. 1 Can you provide a reference of your work?   Where are you based in India? How many employees work in your company? Which type of clients do you work for? Which cities do you cover in India? What type of products do you specialize in? How do you get paid? Are you familiar with the specific needs of e-commerce and Amazon sellers when sourcing and shipping Products? Do you work on weekends? How do you handle claims? Do you sell on Amazon yourself? Do you have products that can be shipped in less then 30 days? Do you work with other forwarders or use only your nominated ones? Do you have in-depth knowledge of smart packaging for Amazon products? Do you know international standards of compliance for different products? Normally how big orders do you have from other buyers? Are you comfortable with small orders taken on priority? Do you think you have enough time to ship my small order on time? TEMPLATE NO. 2 What kind of suppliers do you use? How do you vet or verify your suppliers? What are your requirements for a good supplier? How do you handle contracts between your clients and your suppliers? What is your way of working? Are you sourcing from Alibaba? Are your suppliers selling on Amazon? Do you have a specific product categories or niches that you specialize in? Can I expect the best prices from you? Do you work directly with actual factories? Do you receive a commission from your suppliers? Do you operate out of India? Where are you based? Do you source outside of India? Can you check/ship various samples for us? What are your office hours?  Do you provide the contact information of your suppliers?  Do you provide option for full service sourcing? What is the pricing structure for your sourcing services?     TEMPLATE NO.3 More Questions and Answers Are you capable to sell to Amazon Sellers? What is your official address, email? Do you show your products at the Delhi Gift Fair or any other Fair? How many years is this business? How many employees do you have?  May we visit your factory? From what ports do you ship? Can you consolidate shipments with another factory? Can your company make items from our designs? Do you have your own designer? Are you an exporter or trading company, factory, or other? What are your MOQs? What is your MOA per order? How many new products do you introduce each show (twice a year)? What type of products do you mostly sell? What season products do you produce? What materials do you have ability to use in production?  Resin, iron, wood, led, etc What other US companies do you sell to? Retail or Wholesale? What is your quality control process?  Example: ISO9001 or please list. Who is your contact person in the chain of command starting from the dealing manager to the boss at the company? What is your shipping time from purchase order?  Have you been able to ship on contract date?  If not, what is the most accurate length of time? Few Personal Questions can make it more interesting: What are the National Holidays in your Country? Q. How do you like to spend your weekends? Q. What are your favourite type of food, music or movies Q. Do you have specific work hours when you feel most productive? Q. What is the best day per week to meet online on skype/zoom/another video platform? Q. What is the preferred way for you to communicate with me on day to day? Q. How do you see yourself helping me grow my business?   Podcast editing and show notes by Pro Podcast Solutions.

First things first, I’m sorry this episode has taken me so long to get to. Things have been crazy with Covid and all the changes that Amazon has been making. That being said, had you received this episode four months ago as promised, I wouldn’t have as many amazing things to tell you.    Let’s just hop in. I’m not talking about the basics of Amazon Live Video here. This is an episode dedicated to the live video tactics you should be using in your business now. Have you seen the Amazon created “Follow” button in your live videos? That button is very important.Much like with YouTube, anyone who follows you will be notified when you go live. That means that people who already follow your brand and like what you’re offering will know that you have something new to say! I also share several awesome tactics for making that button stand out just a bit more!   Additionally, you can use the tools Amazon has given you in their live platform to increase your keyword find, search, buy numbers. Rather than putting the item you’re discussing in the carousel below the video, leave it out! Make people search through your products to find that amazing deal.   And yes… you do NEED to go live. Pre-recorded videos are not cutting it on the Amazon platform, so think of this as personal growth. Get a bit uncomfortable and start seeing amazing returns on that discomfort.    Amazon Live Videos can be a game changer for your Amazon store, if you let it!   In This Episode: [00:24] Welcome back to the show and get ready to learn more about Amazon Live Video. [03:02] Hear the top four sections of Amazon Live Video that you need to focus on.  [05:06] The first thing you need to focus on is the call to action. Learn why! [08:19] One last tip for the follow button to make it even more obvious.  [10:43] Next is the verbal search, find, buy option for live videos.  [13:02] Don’t put the product you’re talking about in the carousel below the video.  [16:28] How you can use countdown timers to boost your sales.  [18:43] Why you should pre-schedule your Amazon Live videos.  [20:46] Once your Amazon Live Video is done you can then use the URL of your video to share it out in other places. [23:37] The final thing that you need to know about Amazon Live.  [27:07] Why you shouldn’t just pre-record your videos.  [31:02] One huge no-no you should stay away from. [33:22] Quick recap of the episode and the tactics you should start using for your lives.    Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter  

Jesse Wolfe has never sold on Amazon, but the information he has to share about approaching big box stores is invaluable. He is one of those people who has always been an entrepreneur. From starting his own lemonade stand to starting his own business at the age of 19, he loves serving the world through entrepreneurship.   He is now the founder of O’Dang Hummus and has appeared on Shark Tank with his new ways of using hummus in salad dressings. He started off showing his wares in farmer’s markets across the country and later tried to direct shipping. Crazy enough… transporting hummus is fairly difficult.   It wasn’t until he realized that direct to consumer was not going to work that he started approaching big box stores. He did everything the wrong way starting out, but he learned and now he has a refined process for choosing and approaching huge stores.   Listen in as he shares why you should be discerning about which stores you market to, how to market to them, and to remember your brand values as you go to market. He gives valuable insights into the inner workings of stores like Whole Foods and Costco as well as the Shark Tank process.    If you’re considering breaking into the big box store market, then you will not want to miss out on this treasure trove of information. Jesse will be back on the show, so listen in and don’t forget your pen and paper. You’ll want to take notes!   In This Episode: [00:29] Welcome Jesse Wolfe founder of O’Dang Hummus. [01:39] Jesse is one of the first people on the show who is not an Amazon seller or Amazon-based service provider.  [02:59] Learn more about Jesse’s passion for entrepreneurship and how O’Dang Hummus came about. [04:58] How his path to Shark Tank came about and his work in the healthy food space.  [06:23] Jesse shares the science behind his product.  [08:01] He started in farmer’s markets… How did he build buzz?  [10:51] Why he wanted to create the “fun” tent at the market.  [13:19] They used farmer’s markets to build their tribe and to beta test their products.  [15:36] Jesse shares his obsession with Jeff Bezos and why he wasn’t able to sell on Amazon.  [17:21] Why they went retail versus direct shipping.  [18:01] The difference between Whole Foods and Costco for retail selling.  [21:05] One of the biggest benefits of selling with Costco is how quickly they pay for product. [24:26] If you do well at Costco in the food space that’s a very high standard.  [28:12] What did the transition from farmers markets to eComm to retail stores?  [32:16] How to circumvent the gatekeepers… the wrong way! [36:44] Jesse shares how he connected with his first broker.  [39:23] A broker can make or break you and there’s a huge learning curve there.  [40:55] One more golden nugget to succeed with big box stores… [44:27] Are you expected to continue to drive sales?  [47:22] Connect with Jesse. [48:37] Jesse’s favorite book and why.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   Jesse on LinkedInJesse on InstagramA Thousand Tribes by Robin Lissak and George Bailey The 4-Hour Workweek by Tim Ferriss