#044 How A Successful Ecom Amazon Seller Created the Viagra for Shirts with Robb Kesseler Co-founder of Million Dollar Collar

Aug 24, 2020

32:10

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When an idea strikes, you best not miss it and that has been the case for Captain Robb Kessler who came up with a brilliant product after a sloppy collared shirt ruined his wedding pictures. Three years after the wedding, a product was born and launched on Amazon.

Robb Kessler, inventor of Million Dollar Collar talked about how he was not able to get Kickstarter funds when he was starting and how it turned into his favour. He built the brand through learning from influencers and from people that mentored him.

Not the usual perspective of an E-com Seller, Captain Robb ditched the idea of China production and managed for his brand to be made in The US.

Though his first and main source of sales was Amazon, He felt that his brand wasn’t being well taken care of which led him to create brilliant ads that gained more traffic in Youtube and Facebook.

“Like Viagra for your shirt” intriguing enough? Learn more about the product and advice Robb gives to those who want to patent a product.

In This Episode:

[00:35] Welcome to the Show Robb Kessler

[01:20] How the of the brand idea came up upon seeing himself looking sloppy on his wedding pictures

[03:20] Main goal of the product

[04:30] The difference of Million Dollar Collar and Go Tieless

[07:00] Robb talks about his amazing stunt woman wife.

[08:20] 2016 the product was launched on Amazon

[08:40] Engaging Youtube personalities and influencers for review of products

[10:20] Robb was introduced to an all-men group that mentored him in Amazon

[12:25] Stocking up on opportunity

[15:50] The brand’s hardest part about selling on Amazon