Wizards of Ecom

Every now and then, Amazon changes its policies and guidelines and sellers must do their best the white hat way to comply. But sometimes, even when you have been the most ethical seller in Amazon, you get suspended for whatever reasons you can’t figure out. Leslie Hensell of Riverbend Consulting is here with us to share the top reasons why accounts get suspended, when it gets suspended and what are the first things you should do when this happens. She also shares what it’s like to help sellers reinstate their accounts and what to improve to avoid suspensions in future. In This Episode: [00:38] Leslie Hensell of Riverbend Consulting in the show. [01:06] Leslie talks about The Surge summit event. [04:35] The biggest challenges and solutions to those challenges sellers had in Q1 and Q2 of 2022. [08:00] What should you do when you get your account closed? [13:00] Appeals and reinstatement. [15:15] Why are legacy accounts not easy to reinstate? [17:40] Motivation behind. [23:30] Amazon mass suspensions. [29:20] Challenges sellers might face in the 2nd half of 2022. [32:35] Things to improve to avoid suspensions. Guest Links and References: Website: https://riverbendconsulting.com/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ The Surge Summit: https://www.thesurgesummit.com/ Code: LHVIP for discount Book References: Deep Work by Cal Newport A World Without Email by Cal Newport Cal Newport Blog Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Just like in any other industries, Data visualization is important in Amazon business as it can benefit from data collection and analysis. Collection of data is always a big and important part of the equation. In this episode, Larry Lathrop will have us informed with the correct data we need to do data visualization. With a goal of making it easier to identify patterns and trends of our business, data visualization comes handy but are we getting the correct data we need? Get Larry’s advice and tips, in this data fuelled episode. In This Episode: [01:10] Larry Lathrop on the show. [04:35] What is Data Visualization? [05:11] Type of data we need for this? [08:36] Top 3 mistakes newbies make about data visualization. [12:28] Making sure we have clear data provided. [15:00] Starting & implementing. [19:25] Tools for KPI. Guest Links and References: LinkedIn: https://www.linkedin.com/in/larry-lathrop/ Website: https://owllytics.com/ Freebie: https://bit.ly/WizComFreebie Book References: Between the Spreadsheets by Susan Walsh The Big Picture by Steve Wexler Storytelling your Date by Cole Nussbaumer Knaflic Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Back for the second time on the show, Will Perry and just like his first time, this episode is nothing but juicy content that will have you think and test. A little walk through of the process of running Facebook ads like TV is going to be in and you might wanna note them so stay tuned and get the dibs in this episode. Will is also offering a discount on courses provided on the link below. In This Episode: [00:43] Will Perry on the show for the second time. [02:20] Running Facebook ads like TV means. [04:10] Where will somebody start implementing this? [05:50] Message driven targeting. [11:00] Text only ads. [11:45] Content [22:00] Broad marketing through categorizing. Guest Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://elitemediabuyers.com/ Courses: https://www.elitemediabuyersacademy.com/wizard-79437079 CODE: WIZARD Book References: Great Leads by Michael Masterson & John Forde Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Running a business is not a walk in the park. So is partnership. Forming a business partnership is exciting but there are so many things to consider before getting into it. Here’s an episode with Dima Kubrak in which he talks about partnership from scratch to selling the business and some tips on giving you the idea if you are getting the right partner and whether you are ready for it. In This Episode: [00:45] Welcoming Dima Kubrak on the show. [02:45] Dima’s entrepreneur journey and his advice. [12:10] Being careful who to get as a partner. [13:29] What to look for in a partner? [16:52] Right and wrong reasons to go on partnership. [20:58] Difference between having your spouse as a business partner vs not. [25:00] Structuring partnership shares. [35:15] Expectations vs. performance. [37:10] Things you can implement right away in terms of partnership. Guest Links and References: LinkedIn: https://www.linkedin.com/in/dima-kubrak-72250563/ WEBSITE: https://sellerise.com/ Facebook: https://www.facebook.com/dima.kubrak.33 Book References: Atomic Habits by James Clear Who by Geoff Smart Traction by Gino Wickman Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

To our avid listeners, we just hit our 200th episode milestone and we are humbly grateful for it and we hope to share the next 200 more with you. And because it’s a special, me and Noemi will have you take a peek behind the curtains of podcasting. Because we owe it to you, we loved for you to see not only the hard work behind each episode but also the love poured into it. Sit back, relax and enjoy this fun episode as we deliver the pros, cons, the wins and the takeaways of podcasting. In This Episode: [01:04] 200th episode milestone special. [02:55] Pros of podcasting. [08:22] Building authority through podcasts. [09:50] If you build it, they will not come. [13:50] Solo or guest episode, which one do we prefer more? [16:24] Expectations and realities of podcasting. [21:00] Wins of podcasting. [27:50] Learning opportunities. [38:00] Hard Work behind podcasting.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

There's always a back story behind someone’s chosen passion. In Carlos’ case, it has something to do with a phone call with Fidel Castro. Find out this intriguing story and how it has impacted Carlos’ content creation going viral and the rest is history. In this episode, we are also lucky enough to be given a framework walk through on how you would execute a viral contest if you are a newbie in the matter. So listen in and be informed. In This Episode: [01:05] Welcoming Carlos Vasquez, founder of Miami Marketer. [01:30] Fidel Castro story that somewhat had an influence in his viral content journey. [10:01] Viral contest according to Carlos. [11:20] Starting a viral contest. [185:52] How to implement this strategy? [22:35] Obvious newbie mistakes with their email lists. [26:35] What are the things that need to start a contest? [29:48] Email list software recommended. [31:15] Committed budget for starters. [35:40] Things you must execute right away. (video walk through link below) Framework Walk through Video: https://www.loom.com/share/81145a7b26614dab9aa9cf56573a93f6 Guest Links and References: Website: http://miamimarketer.com Instagram: https://www.instagram.com/miamimarketer/ LinkedIn: https://www.linkedin.com/company/miami-marketer/ Book References: Rich Dad Poor Dad by Robert Kiyosaki Cash flow Quadrant by Robert Kiyosaki Profit First by Mike Michalowicz Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, our guest Shaun Brandt of oddit.co simplified for us the 3 important elements you should have in your website homepage with regard to effective branding. This and more of the customer journey, all in! In This Episode: [00:28] Welcoming Shaun Brandt on the show, the founder of oddit.co. [02:52] Customer journey and removing friction background of Shaun. [10:39] UX audit and customer journey explained. [23:30] What is oddit.co? [27:23] Top 3 points of friction on a website homepage. [30:15] Necessary CTA [32:30] Using a copywriter and what to focus on. [33:35] Trust [36:15] Simplifying your customer journey.   Guest Links and References: Website: https://oddit.co/ Twitter: https://twitter.com/itsoddit LinkedIn: https://www.linkedin.com/in/shaunbrandt/   Book Reference: The Multidisciplinary Approach to Thinking by Peter Coffman (notion essay)   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

It takes a lot of research and data about your target audience and competitors but it all boils down to great branding for it to be successful. Branding is more than just the name, logo and the packaging. It must involve psychology and emotions. Everything you need to know about branding is shared in a no holds barred episode with Marknology Founder, Andrew Morgans. Listen and get nuggets of information and advice.  In This Episode: [00:35] Welcoming Andrew Morgans on the show. [02:00] Why branding? [03:50] Standing out. [08:20] Branding according to Andrew. [09:40] Consistency.[10:56] Important KPIs. [15:00] Branding through emotions. [29:06] Authenticity. [34:21] Things to implement. [42:5] Stories for a brand. Guest Links and References: Website: https://www.marknology.com/ LinkedIn: https://www.linkedin.com/in/amorgans/ Instagram: https://www.instagram.com/andrewmorgans/ Book References: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Tribe by Sebastian Junger Andrew Huberman’s Podcast   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

While wholesaling is not everyone’s cup of tea, our guest Stefano Gasperini here is going to convince us why you should consider wholesaling PL brands for profit other than just PL. Tons of tricks he’s sharing with us including collaborations with PL brands for more profitable bundling sales. In This Episode: [00:28] Welcoming Stefano Gasperini on the show. [03:26] Selling background. [09:20] Sources in Venezuela. [09:45] Wholesaling on Amazon. [11:50] Starting Capital. [14:20] Biggest setback in wholesaling. [17:40] PL bundling. [28:00] Why not do wholesale instead of PL only?   Guest Links and References: LinkedIn: https://www.linkedin.com/in/stefano-gasperini-08a960135/   Book Reference: The Go Giver by Bob Burg and John David Mann   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today’s topic is books. Most specifically, top 3 favorite books of our previous guests from the show. A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there’s so many things you could pick up reading a book like learning from someone else’s mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. Listen in as our guests share their favorite books and why you should read them too. In This Episode: [00:20] Aleksej Leal [03:40] Amy Wees [04:23] Alina Vlaic [05:11] Kitty Lai [07:09] Rachel Ollen [07:25] Paul Wilson [08:28] Destaney Wishon [09:17] Kristin Ostander [10:54] Elizabeth Greene [12:24] Tom Breeze [13:35] Shash Singh [13:51] Paul Baron [15:04] Norman Farrar [16:03] Michael Galvin [17:50] Alina Vlaic [18:28] Adam Heist [20:28] Michael Erikson Facchin [21:37] Ramon Gonzales [22:30] Gabriel Caceros Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/