#197-David vs Goliath - How to Compete on Branding As A Small PL Brand Against Big Corporate Brands with Andrew Morgans

May 25, 2022

54:02

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It takes a lot of research and data about your target audience and competitors but it all boils down to great branding for it to be successful. Branding is more than just the name, logo and the packaging. It must involve psychology and emotions.

Everything you need to know about branding is shared in a no holds barred episode with Marknology Founder, Andrew Morgans. Listen and get nuggets of information and advice.

In This Episode:

[00:35] Welcoming Andrew Morgans on the show.

[02:00] Why branding?

[03:50] Standing out.

[08:20] Branding according to Andrew.

[09:40] Consistency.[10:56] Important KPIs.

[15:00] Branding through emotions.

[29:06] Authenticity.

[34:21] Things to implement.

[42:5] Stories for a brand.

Guest Links and References:

Website: https://www.marknology.com/