
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Jul 25, 2022 • 43min
#214-When Should You Hire a Virtual Assistant with John Jonas, Founder of OnlineJobs.ph
‘You won’t know what works for you unless you hire someone’- John Jonas, founder of Onlinejobs.ph. If you are one in doubt whether to hire a VA or not for some reason, this is n o doubt the episode for you. Learn when and how to hire the right people for your business virtually in step by step tips from a VA hiring expert. John also shares 3 actionable tips you can implement right away. In This Episode: [00:30] Welcoming John Jonas, founder of Onlinejobs.ph [04:05] What is Onlinejobs.ph and when & how it started? [158:20] What is the big difference between Onlinejobs.ph and other platforms? [19:58] 3 actionable tips from John. [27:00] Finding the right people. [34:40] Locally or virtually? Guest Links and References: Facebook: https://www.facebook.com/onlinejobs.ph/posts/john-jonas-founder-of-onlinejobsph-joins-chris-michael-harris-of-entrepreneur-ho/1448474145210310/ LinkedIn: https://www.linkedin.com/in/john-jonas-41128b/ Website: https://www.onlinejobs.ph/ Guest Note: https://www.onevaaway.com/sales-page-537065901647522650020 Book References: The Book Of Mormon by Joseph Smith Jr. Atlas Shrugged by Ayn Rand Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 20, 2022 • 10min
#213-Top 3 Most Valuable Assets in Your Business
Hi Wizards, Today I’m riding solo presenting my top 3 valuable assets in the business and the reason why I’m sharing. The struggle I had before acknowledging these 3 assets and how it helped me afterwards as to where to position myself. I hope this episode will help your businesses as much as it did mine. In This Episode: [01:10] Expertise [02:50] Money [03:25] Time [05:26] Why these 3? Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 18, 2022 • 38min
#212-What Amazon brands Can Do OFF Amazon to Increase Their Multiple When Exiting with Joe Valley
I'm so stoked that I’ve checked a bucket list having our guest today on the show, Joe Valley, certified merger and acquisition expert as well as the author of Exitpreneur’s Playbook. In this episode, Joe gave us a glimpse into exiting successfully by doing things that Amazon brands can do off Amazon to increase the value of the business. Now if this ain’t interesting enough for you to stay tune, he’s also sharing roughly the percentage value of a successful business exit. In This Episode: [00:32] Joe Valley, the writer or Exitpreneur's Playbook on the show. [01:54] Pre aggregators [06:25] Is website recommended? [09:25] How many brands has he helped exit? [11:254] Social media brands helped. [19:50] What would somebody get from the book Exitpreneur? [23:40] Blue Ribbon Mastermind [28:00] Email list [31:00] Exitpreneur Guest Links and References: Website: https://quietlight.com/sell/?r=ExP.db-Wizards Instagram: https://www.instagram.com/exitpreneursplaybook/ Linkedin: https://www.linkedin.com/in/joe-valley-833ba48/ Youtube: https://www.youtube.com/channel/UCMLL54nrH0u_yswj9OgVF0A/videos Website offer: https://quietlight.com/sell/?r=ExP.db-Wizards Guest notes: https://docs.google.com/document/d/1PlinUmMpsMJ4T_pss1l9cBzUsz8OkFZ0PGRmr1WmrEc/edit?usp=sharing Book Reference: The One Thing by Gary Keller Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 13, 2022 • 10min
#211-Top 5 Amazon PPC Strategies 2022
Hello Wizards, today I’m riding solo and I’m sharing something that we have been using for the past 3 years on our own account successfully, Amazon PPC advertising Top 5 most important strategies when it comes to campaign creation. I’m also sharing methods for each strategy, what to focus on and what the strategy targets, campaign types you may use and ranking powers of each. So tune in and I hope you learn and succeed as we did with this. In This Episode: [00:24] Amazon PPC Top 5 strategy. [00:40] Protect- the least expensive [02:16] To conquest- gain organically [04:10] Rank [05:55] Dominate- most expensive [07:28] Discover Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 11, 2022 • 48min
#210-How to Build Acquisition Offers Built for Paid Traffic
Our regular guest, Will Perry is back to discuss more about acquisition offers and other offers one should know for a more profitability. We had a very juicy discussion on creating amazing offers and things you should focus on to make money for the business. Looking at the margin cost for online sales and profitability before advertising or marketing is one of the things Will advises to look at. According to Will, if your cost of goods is greater than 30%, you are for sure in extreme danger territory. Find out why! In This Episode: [00:55] Will Perry is back for more. [02:30] What is an acquisition offer? [09:29] How does a business lose the more they sell as margins evaporate? [13:58] Best 3 types of products you should focus on for profitability. [25:20] Using trials and samples for subscription offers. [31:30] Avoiding $50-$75 ads. [32:15] What most businesses forget to focus on for profit. [34:50] Tactics and strategies the average person does nor know. [39:50] Walk through upselling. [44:51] Software of choice. Guest Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://www.reasonagency.co/ Website: https://elitemediabuyers.com/ Courses: https://www.elitemediabuyersacademy.com/wizard-79437079 CODE: WIZARD Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 6, 2022 • 14min
#209-Top 3 Favorite Books and Why Mini Series - PART 2
Today’s episode is the 2nd part of our Top 3 favorite books and why mini series. This mini series is a collection of our guests favorite books along with the reason why and how those books impacted their business, mindset, and well being, and why they recommend them. In This Episode: [00:50] Vanessa Hung [01:30] Elizabeth Green [01:58] Aleksej Leal [03:07] Barbara Boschen [04:25] Anthony Cofranesco [05:55] Yoni Kozminski [07:16] Steve Simonson [08:10] Daniela Bolzman [09:40] Michael Pinkowski [11:40] Noemi Bolojan Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 4, 2022 • 46min
#208-GETIDA Power User to CEO, a Veteran Sellers' Predictions for the Future of Private Label on Amazon
Being the first 100 FBA sellers, his experience in the business and how he got where he is, Eytan Wiener CEO of GETIDA, the first reimbursement recovery solution company shares with us his predictions for the future in Private Label and what are the precautions we shouldn’t neglect. From being a dental student to selling , to exiting and now helping sellers. Let’s hear Eytan’s advice. In This Episode: [00:30] Eytan Wiener CEO of GETIDA. [02:00] How GETIDA started. [13:40] Biggest failures and memorable learning experiences from it. [16:00] First 100 FBA sellers. [20:40] First reimbursement tool service [38:40] Sub-niche, what can we do about it? Being in more places. Guest Links and References: Email: eytan@getida.com LinkedIn: https://www.linkedin.com/in/eytanwiener/ Website: http://www.getida.com Book References: Stolen Focus by Johann Hari Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jun 29, 2022 • 35min
#207- 2022 - Q2: Progress and Sum Up with Carlos And Noemi
As promised, me and Carlos are back for our Q2 sum up and updates. The things we talked about in this episode is not only about our upcoming product launch but what we’ve learned and achieved this Q2 and our goals for Q3 not only for our business but our well being. That being said, we hope you chime in and we’d love to hear your thoughts if our goals are an inspiration to you too. In This Episode: [00:30] Q2 update with Carlos [02:50] Calos’ updates, gains, learned from and achieved this Q2 [07:00] Possibility to exit a brand. [08:10] Physical and mental health focuses on Q2 goals. [09:30] My update and achievements this Q2. [17:30] our goals for Q3. [23:00] Hobbies we’ve started and would love to start. [31:00] Should we only focus on Amazon? Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jun 27, 2022 • 42min
#206-Testing System Using Variable Ad Isolation to Rapidly Scale Your Sales with Will Perry
Third timer on the show, Will Perry has lots of reasons to come back and educate us all about scaling. This time around it’s testing to scale. It’s hard enough to manage to scale, so in this episode, he’ll walk us through the testing process in order to scale. This might sound a lot to process in an episode and I’ll make sure Will is coming back for more. In This Episode: [00:50] Will Perry, 3rd time on the show. [02:45] Testing for scale [03:10] Testing according to Will & how to use it to scale. [06:00] Optimizing winning ad. [13:30] When to start creatives, step by step. [19:20] Running a new ad and the cost you should allot. [25:00] Other testing that involves 4 phases. [27:30] Triggers. [30:30] Building acquisition [32:30] Understanding the funnel. [34:50] Don’t think of the budget. Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://www.reasonagency.co/ Website: https://elitemediabuyers.com/ Courses: https://www.elitemediabuyersacademy.com/wizard-79437079 CODE: WIZARD Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jun 22, 2022 • 22min
#205-The 3 Most Powerful Levers That Impacted Recently Our Business
Today, I’m riding solo for the reason that an inspiration came to mind that I can’t wait to share with you. So here it is, the top 3 levers that impacted my business recently. These references sure helped our business in a very impactful way as such it gave us clear direction as to manage the structure, personnel, and getting things done strategically. In This Episode: [00:28] Why this topic and how this may help you. [01:35] E-myth Revisited Book and my top 3 takeaways from it. 07:25] The Gallup Strength Assessment and how to implement them in your business. [12:35] Working Backwards Book and my top 3 takeaways from it. Book References: The Gallup Strength Assessment E-myth Revisited by Michael Gerber Working Backwards by Colin Bryar and Bill Carr Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/