
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

May 16, 2022 • 51min
#194-A White Hat Method for Growing Your Email List on Amazon
This episode has a ton of value you shouldn’t miss. Our guests, Shawn and Seth of Post Purchase Pro and author of the book The Private Label Millionaires Secret dropped all the white hat tips and tricks for growing your email list for Amazon. That’s right! Email marketing isn’t dead! Find out how they maximized every aspects of email listings for a more successful external traffic. In This Episode: [00:38] Welcoming Shawn and Seth of Post Purchase Pro in the show. [02:49] Email marketing passion. [08:45] Post purchase marketing [15:00] Starting Amazon. [19:45] Identifying star products. [26:15] Selling business and starting new. [28:20] Giving an offer buyers cant’ resist. [34:15] External Traffic. [36:35] What is Post Purchase Pro? [41:00] Audience alliance. Guests Links and References: WEBSITE: https://www.postpurchasepro.com/enroll Podcast: https://www.postpurchasepodcast.com/ Book References: 100M$ Offers by Alex Hormozi The Private Label Millionaires Secret By Seth Stevens and Shawn Hart Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

May 11, 2022 • 37min
#193-2022 - Q1: Progress and Sum Up with Carlos And Noemi
This episode is a joint episode with my co host Carlos Alvarez and we are happy to share our Amazon journey to everyone. We specifically talked about our Q1 experiences and what we expect and would do on Q2. Please tune in. In This Episode: [01:28] Topic is sum-up of Q1. [03:00] Calos’ sum-up of Q1 including extending to Tampa and exiting brands. [05:00] Noemi’s sum-up includes opening an agency. [08:57] Things that were expected to happen but did not and things that happened over Q1. [18:30] Things I learned [21:20] Why Iam not going for the liquid in a bottle brand anymore. [23:20] Next things to pursue in Q2. [27:10] Loving the process. [29:00] Goals for Q2. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

May 9, 2022 • 32min
#192-The Journey From Private Label Seller to Manufacturer with Marianna Ravitz
In this episode, I had the honor to have a friend, Amazon and business expert, Marianna Ravitz. Marianna here gives us the opportunity to glimpse into what it’s like to manufacture your own brand. Find out if it’s hard work or an easy path to take. In This Episode: [00:39] Welcoming Marianna Ravitz on the show. [05:00] Marianna’s businesses. [08:30] How it’s like to have supplements as niche? [15:30] Working with business partners. [17:30] Customer service area of manufacturing. [18:38] How is investment like starting a factory? [26:38] Which is easier, PL or manufacturing? [28:30] Welcome to visit and tour the factory. Guest Links and References: Phone Number: 4694162661 LinkedIN: https://www.linkedin.com/in/marianna-ravitz-4a2a8b14/ Book References: Talent is Overrated by Geoff Colvin Rich Dad Poor Dad by Robert Kiyosaki From the Trash Man to the Cash Man by Myron Golden Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

May 4, 2022 • 30min
#191-Amazon SEO and Ranking - What works and what does not in 2022 with Mark Casey
How to make your Amazon brand or products stand out among 10 million sellers in Amazon? Get all the latest dibs on ranking and SEO, only from the Amazon Man himself, Mark Casey. Mark shares nuggets after nuggets and tips after tips on the best ways to rank and that includes the science behind all the marketing hot and what not. It's the greatest 30 minutes episode you would not wanna miss. In This Episode: [00:49] Welcoming Mark casey on the show. [01:20] Why this topic? [02:20] The things that works best for ranking. [03:18] Things that changed and most important things to remember. [04:05] People mostly struggle with in terms of ranking. [05:55] The important KPIs [08:35] The importance of description. [09:48] Auditing. [10:20] Infographics. [14:25] Importance of copy and normal rule of thumb for it. [18:35] Top 3 mistakes sellers make when it comes to search volume. Guest Links and References: LinkedIN: https://www.linkedin.com/in/markcaseyseo/ Website: https://www.thehouseofamz.com/ Book References: Never Split the Difference by Chris Voss $100M Offers by Alex Hormozi Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

May 2, 2022 • 48min
#190-The Difference Between Building a Business and Building a Company with Dillon Carter
You’ve built your business successfully, what’s next? There is more to the difference between building a business and building a company aside from just being a legal entity. Are you comfortable taking a month off from your business and running smoothly without you? Do you have an impact on society by helping others? Do you pay yourself a comfortable salary but you are more focused on equity? If the answer is yes in all three, you are definitely building/built a company. Find out more in this episode with Dillon Carter. In This Episode: [00:35] Dillon Carter on the show. [02:27] Dillon Carter’s selling journey. [11:25] User acquisition strategy. [19:27] Difference between building a business and building a company. [25:00] Modeling ideas [31:14] Dillon’s biggest influence. [35:50] Understanding your role. [37:30] Letting go of unnecessary roles. Guest Links and References: Website: http://www.vendrive.com LinkedIN: https://www.linkedin.com/in/dillon-carter/ Book References: Principles by Ray Dalio Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 27, 2022 • 51min
#189-From Ecommerce Seller to Agency Owner with Michael Maher
You don’t need a business background to serve and help people. That is what it has been for Michael, the founder of Cartology. Helping sellers have freedom to live their lives with the agency’s passion to serve people. Learn what serving meant and look like through an agency’s point of view. In This Episode: [00:32] Welcoming Michael Maher on the show. [00:45] Ecom seller to agency owner. What is the importance in talking about this? [01:24] Who is and what does Michael Maher do? [15:05] Shifting from selling to helping people. [20:00] Starting with remote team. [23:45] Bridging the gap between selling and serving people. [27:50] Working your worth. [30:30] Know the agency’s goal and niche. [40:40] Building your resume. [42:00] Valuing relationships. Guest Links and References: Website: https://www.thinkcartology.com/ LinkedIn: https://www.linkedin.com/in/immichaelmaher/ Email: michael@thinkcartology.com Podcast: https://www.thelongergame.com/ Book References: My Utmost Highest Devotional by Oswald Chambers A Conflict of Visions by Thomas Sowell Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 25, 2022 • 49min
#188-How to Test Your TikTok & Facebook Ad Creative Like an Elite Media Buyer with Will Perry
I guarantee you, this episode will blow your mind as it does mine. Testing your TikTok and Facebook ads creatives like an Elite Media Buyer is an episode you must not miss. Will Perry has tons of tips you thought you knew but did not. Level up your testing skills in 4 steps shared in this episode. In This Episode: [01:11] Will Perry on the show. [02:00] The goal of this episode. [03:00] Who is Will Perry? [13:21] Hiring a copywriter. [15:57] Where to get the best copywriters? [18:00] Importance of training. [20:08] What are Elite media buyers? [24:05] How to test your TikTok and FB ads creatives? [26:35] Ad variable isolation m method- tips and walkthrough [34:37] What does Will Perry’s agency do? [38:25] First thing to do when engaging Reason Agency. Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://www.reasonagency.co/ Book References: Daring Greatly by Brene Brown Zen and Art of Happiness by Chris Prentiss Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 20, 2022 • 39min
#187-Non PPC Skills That Makes You Better at PPC with Michael Erickson Facchin (PPC Den Podcast)
Owning a business and killing it definitely needs you to be skilled at it. But what if you aren’t business skilled or you lack credentials? Can you still nail a business? Can you nail a PPC? There’s probably skills or things that you are good at that will be useful in your PPC, right? Here’s an episode where I co-hosted with Michael Erickson Facchin of PPC Den where we discussed non-PPC skills that help our PPC. How going to the gym and love for music helped Michael with his PPC? As skeptic as it sounds, these non-PPC skills and personal hobbies are actually skills you already possess and you don’t need to acquire but you gotta know how to use and when to use them. Listen in. it’s a fun show you shouldn’t miss. In This Episode: [00:28] PPC Den Podcast I co-hosted with Michael Ericksson Facchin. [04:05] Me launching Scale Wave agency. [07:35] Non-PPC skills that help our PPC. Going to the gym is one. [10:45] Being structured or having a schedule. [12:45] Being a teacher. [16:45] Being a learner [19:10] Systemization. [20:10] Planning ahead and risk management. [26:05] Being an attorney. [29:10] Relationships. [30:40] Love for music. [35:25] Systems instead of goals. Links and References: WEBSITE: https://scalewave.io/ Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 18, 2022 • 27min
#186-Vegas Licensing Trade Show & Invitation to Attend with the Fellow Wizards
This is another solo episode and an episode I’m excited about to share an awesome opportunity to attend a private event at product licensing trade show in Vegas. I’m also sharing dibs on Paul Miller’s presentation on Product Licensing for FREE and dibs on an invite-only event opportunity happening in Vegas plus a lot of bonus. This is a one of a kind opportunity to differentiate a product from another by product licensing that I don’t want you to miss. In This Episode: [00:45] Potentially enhance the way you approach Private Label. [03:50] Paul Miller [05:00] Product Licensing [08:20] Invite only private events at the Vegas licensing trade show. [09:50] Message your interest. [11:40] Learn licensing for 50% off [13:55] 2 free event groupcalls with Paul [14:40] 30 minute Free post event consulting with Paul. [16:25] Why AmI going to this event? [22:00] Why I want you to attend this event. Links and References: SMS: 3059021283 Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 13, 2022 • 32min
#185-Product Research for Amazon FBA in 2022 with Izabella Ritz - PART 2
As promised, here’s the 2nd part and continuation of our episode with Izabella Ritz where we tackle Product Research for Amazon FBA in 2022. This episode is nuggets after nuggets that you would not want to miss a second of. Izabella drops pro tips for us all whether you are a newbie or not. So listen in and ready your pens and notepads. In This Episode: [00:20] 2nd Part with Izabella Ritz [00:40] Next step is branding [02:30] The variations [05:50] testing [09:00] Prioritizing listings [10:10] Scaling and PPC [11:00] Registry and Amazon Transparency [13:15] PPC Aggresiveness [17:20] External traffic. [21:20] When to get your money back? Guest Links and References: WEBSITE: https://www.ritzarm.com/ LinkedIN: https://www.linkedin.com/in/izabellaritz Instagram: https://www.instagram.com/armagency/ Book References: Louise Hay Books Sigmund Freud's The three Contributions Theory Jonathan Livingston's Seagull Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/