
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Apr 11, 2022 • 14min
#184- 3 Opportunities I am Saying NO to So I Can Say YES to My Brands Success.
According to Steve Jobs, People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. Today is a solo and short episode. It’ll be just you and me and I’m sharing you 3 opportunities iam saying NO to so I can say yes to my brand's success. Learn the importance of successfully saying no to a lot of things to focus on more important things. Not every opportunity can lead you to success, some are actually plain distractions. In This Episode: [00:25] Solo Episode [01:40] Shiny object syndrome [06:10] Meaning and what it could cause you. [09:05] FOMO [10:49] Saying No to bitcoins, NFTs and Metaverse. [11:45] Picking carefully and successfully saying NO to a dozen of things. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 6, 2022 • 38min
#183-Product Research for Amazon FBA in 2022 with Izabella Ritz - PART 1
Doing product research right with Izabella Ritz. She gave the most straightforward yet extensive tips and tricks to a successful product research every seller shouldn’t miss. And because not every product you launch succeeds, she tells us when to stop selling that product and start over a new one using the latest resources and validating data. All you need to do now is sit back, relax and enjoy the show. In This Episode: [01:10] About Izabella [06:10] Learning from teaching. [10:54] Selecting the product based on what people are searching for. [15:00] trending product or search volume. [19:20] Thinking and digging deeper. [20:15] Having high ranking keywords. [20:50] Semantic core. [24:45] Customization of products. [29:15] Freedom is. [32:39] Top 3 mistakes newbie sellers are making when searching for new products. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 4, 2022 • 17min
#182-5 Benefits to Buying a Premium Domain for Your Next Private Label
Today is a solo episode and I’m sharing with you the importance of getting your own premium domain name. Other than building your reputation through the domain, I’m sharing my own thoughts about how worth it to invest in it. As Amazon evolves and the need to have external assets, sites, and its importance increases, the importance of having a premium domain in my opinion is going to significantly go up. In This Episode: [02:05] What is a Content Authority Site? [03:40] Your brand name [07:40] What is a domain? [08:33] Benefits of having a premium domain name. [09:13] Brand recognition. [09:58] Authority and credibility. [10:37] Getting a premium domain saves you tons of money. [13:00] Less money on ads [13:50] SEO rights. [15:02] Influencers cutting through the noise. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 30, 2022 • 57min
#181-Why Goal Setting is Not Enough - Tips for Effective Planning from A War Planner with Amy Wees
A goal properly set is halfway reached, but goals can only be reached through a vehicle of a plan. In this episode, we dive deep into effective planning for success. Before you can achieve anything in life, you have to know what you want, decide what’s important , set goals and plan to achieve it. All these are part of effective planning including your daily schedule and delegating chores to other people. Listen in and learn from the planning expert, Amy Weese. In This Episode: [00:28] Today’s topic [01:40] Amy’s background on planning. [06:25] Difference in goal setting and planning. [08:40] Big 3 goals. [15:00] Your schedule depends on your lifestyle. [20:00] Tracking the duty and who is in charge. [28:15] Being in the moment. [38:38] Measures of performance. Guest Links and References: FB Group: Amazing at home https://www.facebook.com/amazingathome/ WEBSITE: https://www.amazingathome.com/ Book References: The Inner Work by Andrew Macheleti E-myth Revisited by Michael Gerber Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 28, 2022 • 55min
#180-The State of PL, the Secret Sauce and Content First with Mike Jackness
Learn the basics of content-first approach from Mike Jackness. In this episode, he shares in a no holds barred talk a walkthrough of his latest soon-to- aunch project that is content-first approached. Listen in and decide for yourself if this approach is right for you and would probably help you have more efficient direction for your new PL. In This Episode: [00:25] Welcoming Mike Jackness on the show. [05:20] The QR code [09:05] What does Content First Approach mean? [13:10] Timeline you should be looking at before getting the result. [21:30] Buying a domain for 80K, is it worth it? [29:00] Why needing.com [31:00] Market for domain names. [34:40] Additional content. [41:49] Choosing the type of content. Guest Links and References: Ecomcrew Podcast: https://www.ecomcrew.com/category/ecom-crew-podcast/ Ecomcrew Secret Sauce : https://my.ecomcrew.com/secret-sauce-bundle Book References: Traction by Gino Wickman Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 23, 2022 • 54min
#179-How To Launch A Brand On Amazon FBA in 2022 with Adam Heist
This episode is a must listen to episode you wouldn’t want to miss. Adam Heist will be sharing his 8 Frameworks to successfully launch a brand on Amazon FBA this 2022 that is as good as your guide to launching. We will dive deeper into which area of the business you should pay more attention to. So buckle up and enjoy the show. In This Episode: [00:55] Welcoming Adam Heist on the show. [03:20] 8 Frameworks and how Adam came up with it. [08:46] Start with the customer first. [11:45] Find something that you are to align with your budget [14:10] Understanding the competitiveness of your products. Creating a hyper-compelling offer for your customer. [15:10] 2 data points of competitiveness. [21:00] What can make you stand out in the market. [21:45] 3d modeling to scale world class creativity. [26:25] Building up a pre-launch list. [31:10] vyper.io landing page [33:29] Applying 6 points keywords [36:50] Deploy a variety of traffics. [40:05] Optimize working capital and cash. Guest Links and References: YouTube: https://www.youtube.com/c/AdamHeist Book References: The $100M Offer by Alex Hormozi Launch by Jeff Walker The Business Playbook by Chris Ronzio Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 21, 2022 • 19min
#178-How to get the Attention of Influencers and Increase the Likelihood that They will Want to Work with You
Today is a solo episode, just you and me sharing my thoughts and experiences about engaging influencers to support and advertise your brand. Some recent validations I’ve had surrounding how to get the attention of Influencers and increase the likelihood that they will want to work with you. Working with Influencers can put your products on top of page 1. It is extraordinarily powerful if you work with the right influencers. In This Episode: [00:20] Solo episode [02:10] How valuable working with Influencers is. [04:25] Understanding their audience. [06:37] Being clear with what you are looking for. [10:10] Being respectful of their time. [11:13] Understand the etiquette of the channel you are looking for. [18:10] Respect Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 16, 2022 • 39min
#177-The Benefits of A Trademark with Rich Goldstein
If you are a Private Label seller, Trademark is the most important thing you need to secure for your very own protection. This episode is solely dedicated to everything about Trademark, its importance, the process, and everything you need to know. Trademarks will help you protect your brand, your customers and your business. Rich Goldstein of Goldstein Patent Law will walk us through the process of trademark and why you shouldn’t do it on your own. In This Episode: [01:05] Welcoming Rich Goldstein in the show. [01:48] Patent vs. Trademark vs. Copyright [03:43] Which is most important between the three and which one you need first? [05:40] Two different types of patent. [07:50] Few things to know about trademarks. [15:45] Can you trademark a broad brand name? [18:40] The danger of losing your trademark. [20:20] Benefits of having a trademark. [23:25] The process. [26:20] Newbie mistakes on trademarking. Guest Links and References: WEBSITE: https://goldsteinpatentlaw.com/ Podcast: https://podcasts.apple.com/us/podcast/innovations-and-breakthroughs/id1495114921 Book References: The Road Less Stupid by Keith Cunningham The Sales Acceleration Formula by Mark Roberge The Four Agreements by Don Miguel Ruiz Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 14, 2022 • 25min
#176-How I Would Begin Selling Private Label Amazon Today if I "Only" Had 3 Thousand Dollars
Trigger Warning Issued: This topic can raise eyebrows and trigger a debate to those who've been there and done that. I’m sharing my pre-pandemic, post-pandemic and latest nawer to the question ‘ How much money do you need to start an Amazon business?’ I’m also sharing some fixed cost for the products based on my very own unbiased experience. My goal and hopes in sharing this is to help you shape your approach towards Private Label and cut through the noise in social media and outdated advice but does not give you your best chance to succeed. In This Episode: [00:26] My latest take on starting a 3k PL. [05:40] How much money do you need to start an Amazon business? [06:42] My goal in sharing my newest PL. [07:47] The greatest truth about succeeding in PL is to not quit your day job. [10:10] Trademark @ 750 [10:40] Barcode @ $250 [10:50] Product images @ $1000 [12:30] Copy @ $250 [13:00] Shipping and PPC cost [15:59] Is 3k workable? How? [16:30] Creating a content first approach. Book References: Content Inc by Joe Pulizzi Inbound Marketing by Brian Halligan They Ask You Answer by Marcus Sheridan Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 9, 2022 • 32min
#175-Best Practices for a Successful Networking Strategy with Tim Jordan
Today in this episode, we are going back to basics. This topic is the make or breaker of any business, networking. Because no man is an island. In here we also learn that networking is collectively learning, you learn the more you communicate. So, it’s all beneficial. Aside from getting into the essentials and importance of networking, we tackle the very etiquette of it regardless of your level of introvertness or extrovertness because networking is the beginning of trust and long term relationship. So without further ado, let’s hear it from Tim Jordan. In This Episode: [00:59] Welcoming Tim Jordan on the show. [01:52] What is networking? [05:02] What is not networking? [06:58] Tip: Help [10:30] Taking initiative. [11:30] Mistakes newbies make with regard to communication and networking. [14:55] Ti,’s personal mistake: putting people on a pedestal. [20:30] How to be polite yet professional? [23:00] Investing in masterminds. [27:23] Valuing yourself in the industry. Guest Links and References: FB: privatelabellegion LinkedIN: https://www.linkedin.com/in/timbo-jordan Podcast: https://www.ampmpodcast.com/ Book References: The House That Jack Ma Built by Duncan Clark Rocket Fuel by Gino Wickman and Marc Winters Built to Sell by John Warrillow Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/