They Don't Teach This in Law School

Send us a textStop creating and learn to...Well, you will have to tune into this short and POWERFUL coffee-sode of the show to find out this SUPERPOWER you can add to your marketing arsenal!Like the show? Don't forget to leave a 5-star rating and review on your podcast platform of choice!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textHow do you balance culture, KPIs, leadership, high performance, core metrics, and more as a law firm owner? It's not easy, which is why Jon Cumberworth is on the show to dissect the big issues with scaling up a law firm while staying true to the core purpose and mission.- Learn more about Acting Executives- Connect with Jon on LinkedIn- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textIs shelling out millions for 30 seconds of fame during the Super Bowl a marketing touchdown or an expensive fumble? Grab your coffee and let's scrutinize the strategy behind the glitz and glamour of the game's most talked-about commercials. In this caffeine-fueled Coffee Sode, we dissect the complex game of Super Bowl advertising, questioning the enormous $7 million investment for fleeting airtime. Through a critical lens, we examine whether these high-priced spots score in achieving long-term marketing goals or if they're merely a blitz for the eyes, neglecting the essential steps of sparking interest, fueling desire, and prompting action, as outlined in the AIDA model. No guests, no distractions—just a straightforward conversation about the effectiveness of splurging on the Super Bowl's ad mania.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textMost law firm websites fail to do one critical thing: convert visitors into callers. There is one massive mistake you see them make causing this issue. The solution to this problem is only the tip of the iceberg in this wide-ranging marketing discussion with the fantastic founder of Wise Guys Digital Marketing, Cooper Saunders.- Learn more about Wise Guys Digital Marketing- Connect with Cooper on LinkedIn- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textIt's time to wrap up our series on building a law firm that will attract outside investors. Of course, as you build for outside investment, you're also building the returns you get right now as the owner!Don't forget to leave a review for the show on your podcast app of choice. And if you have a series idea for the future, let us know.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textTransform the way you see your law practice—not just as a job but as a potential goldmine for investors. With the help of Ed Alexander, we navigate the intricate world of law firm valuation, discussing the pivotal moment when owners recognize the necessity to hire and delegate to cultivate their firm's growth. We'll dissect how the stability of deals and a fortified business structure can significantly boost a law firm's market appeal. Plus, we tackle the often-overlooked financial strategies that safeguard a firm's goodwill, especially when navigating the turbulent waters of acquisitions.Peek behind the curtain of partnership structures within law firms with Ed and me as we dissect innovative ways to integrate equity, driving motivation and loyalty among associates.- Learn more about Ed Alexander's law firm- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textCynthia Thomas and Sophia Lingos stop by for the first double-guest episode! We delve into the essentials of financial literacy for lawyers and discuss how new generations are reshaping the industry's image without sacrificing the gravitas of the profession. If you've ever felt like a wallflower at a networking event, this conversation also promises strategies to break the ice and forge connections that matter. Plus, we're ringing in the digital age by dissecting how attorney networking is evolving!Register for the ABA TechShow, held February 14-17 in Chicago!- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textCraig Goldenfarb is ready to be an open book. Between his 7-Figure Attorney Summit, held every year, and podcast episodes like this one, Craig gladly gives away the big ideas for his law firm to other lawyers and firm owners.During this episode, we dive deep into the leadership and culture systems behind his 8-figure Florida personal injury firm.Tune in for an exceptional discussion, and then make sure you sign up for the 7-Figure Attorney Summit, held April 11, 2024, in Boston!- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textEver wonder why some lawyers seem to have a secret edge? In a riveting chat with my mentor Dave Frees, we unravel the mysteries that traditional law school curriculums gloss over, focusing on the art of masterful communication and the business savvy needed to excel in legal practice. Dave, an interrogation and communication maestro, breaks down the invaluable techniques lawyers must adopt to not only argue a case but to deeply understand and connect with clients, manage stress effectively, and build a thriving legal business.Strap in for a strategic deep-dive as we explore the military-born wisdom of the OODA Loop and its powerful application to entrepreneurial law firms. Dave lays out how observing, orienting, deciding, and acting with precision can give you a competitive edge, streamline client interactions, and refine your team-building skills.

Send us a textWe continue our series on how to create an investment worthy law firm! This week, it’s all about MARKETING. What does “scale” mean? How will private equity view marketing systems? All that and more on this week’s episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list