They Don't Teach This in Law School

Send us a textInstead of trotting out some tired old wish list for your marketing plan in 2024, what if you changed the approach? The framework in this episode is designed to show law firm owners how to build a different kind of marketing plan. We change the timeline and the processes involved to set you up not just for a great first quarter but long-term marketing growth!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textShould you use direct response marketing? What about building a brand?Or maybe... both? You can get the best of both worlds by following Kia's plan for maximizing your marketing. Discover major lessons she's learned working with some of the most powerful marketers in the world, including the legendary Dan Kennedy!- Learn more about Zine Graphics- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textIn the last five months, these were five of the most important decisions I made for Law Firm Alchemy's growth.Also, new mastermind group announced at the beginning of the episode! Will you be the right fit for it? Will it be the right fit for you? Let's find out together...- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textWhat do infomercials, a serious discussion about profit, creating value, and turning consultations into powerful conversion tools have in common? They're just a few of the topics we get into with Andy Stickel on this week's episode. Come for the marketing tips, stick around for the big strategies for growing a law firm from every angle.- Learn more about the New Year, New You Boot Camp- Watch great videos on Andy's YouTube Channel- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textHoly smokes! This episode is a powerful concoction of scalable marketing and relationship building, crossed with leveraging new media channels. Want to get actionable strategies and ideas for your law firm? Listen. This. Instant.- Learn more about Andrew Ayers and his law firm- Connect with Andrew on LinkedIn- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textGyi is one the top digital marketers we recommend at Law Firm Alchemy, and it shines through during this episode. We cover artificial intelligence, why profit comes first, how to be authentic, what's the deal with short form video, and whole lot more!Listen in on a wide-ranging discussion that can drive BIG results for your law firm's marketing.- Learn more about Attorney Sync- Connect with Gyi on LinkedIn- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textAre you stifling your creativity with an abundance of options?Having too many resources and tools can complicate the process and dilute creativity. In fact, when it comes to software, opting for one that lacks a few features might be a better choice than one that's jam-packed with options.And then we find out if you're ready to step up your game with the Genesis Mastermind...- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textHave you ever wondered who's at fault when your team falls short - is it really them or could it be you? There's a magic wand solution to this problem. You just need to be open to your team being smarter than you.During this episode, I'll tell you how to get your team up to your speed with great ideas and strategies to grow the firm. Hint: it starts with you not being the only source of ideas and information for them.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textSometimes success feels a little "woo-woo." It can feel silly to talk about self-care, stress, and mindfulness. But what if those tools are what propel you to greater focus and productivity? Jessica Harrington wants to change the dialogue surrounding these topics.Tune in while we talk about taking charge of your well-being to be the best law firm owner and entrepreneur you can be!- Learn more about Journey to Yourself- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textLaw firm marketing and sales processes often focus on the wrong thing. They sell something people don't want... and the conversion rates show it.What should you be selling to your prospective clients?You'll have to listen in to get the answer!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list