They Don't Teach This in Law School

Send us a textToday's guest built a great firm going against the grain. Mary Ellen O'Connor nearly hit her first seven figure year without a website and has since integrated digital marketing into her firm to catapult it past the million dollar mark. But it doesn't stop there. Mary Ellen ran a remote/hybrid firm before remote firms were all the rage. She's weathered some tough storms in the last 18 months, but actually came back out stronger than ever. There's a lot to learn, so listen in right away...- Learn more about O'Connor Law- Connect with Mary Ellen on LinkedIn- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textI hope you like puns, because this episode has a lot of them. It also has an unbelievable amount of marketing and business-building insight. During this amazing episode, discover...How to use your story in your marketingThe superpower of simplicityWhat it really takes to write a bookSecrets of super learners- Learn more about Michael and Paperback Experts- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textWant to step inside the mastermind room for a group of excellent entrepreneurs supporting law firm owners? I share what we talked about and what our actual thoughts are on working in the legal support and success space...- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textIn our longest and most esoteric episode ever, criminal defense attorney Nate Amendola shares his views on a wide range of ideas, ranging from sleep to entrepreneurship to handling the lawyer versus business builder identity crisis. Don't miss out on this wide-ranging conversation!- Learn more about Amendola Defense- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textStop creating and learn to...Well, you will have to tune into this short and POWERFUL coffee-sode of the show to find out this SUPERPOWER you can add to your marketing arsenal!Like the show? Don't forget to leave a 5-star rating and review on your podcast platform of choice!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textHow do you balance culture, KPIs, leadership, high performance, core metrics, and more as a law firm owner? It's not easy, which is why Jon Cumberworth is on the show to dissect the big issues with scaling up a law firm while staying true to the core purpose and mission.- Learn more about Acting Executives- Connect with Jon on LinkedIn- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textIs shelling out millions for 30 seconds of fame during the Super Bowl a marketing touchdown or an expensive fumble? Grab your coffee and let's scrutinize the strategy behind the glitz and glamour of the game's most talked-about commercials. In this caffeine-fueled Coffee Sode, we dissect the complex game of Super Bowl advertising, questioning the enormous $7 million investment for fleeting airtime. Through a critical lens, we examine whether these high-priced spots score in achieving long-term marketing goals or if they're merely a blitz for the eyes, neglecting the essential steps of sparking interest, fueling desire, and prompting action, as outlined in the AIDA model. No guests, no distractions—just a straightforward conversation about the effectiveness of splurging on the Super Bowl's ad mania.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textMost law firm websites fail to do one critical thing: convert visitors into callers. There is one massive mistake you see them make causing this issue. The solution to this problem is only the tip of the iceberg in this wide-ranging marketing discussion with the fantastic founder of Wise Guys Digital Marketing, Cooper Saunders.- Learn more about Wise Guys Digital Marketing- Connect with Cooper on LinkedIn- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn

Send us a textIt's time to wrap up our series on building a law firm that will attract outside investors. Of course, as you build for outside investment, you're also building the returns you get right now as the owner!Don't forget to leave a review for the show on your podcast app of choice. And if you have a series idea for the future, let us know.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textTransform the way you see your law practice—not just as a job but as a potential goldmine for investors. With the help of Ed Alexander, we navigate the intricate world of law firm valuation, discussing the pivotal moment when owners recognize the necessity to hire and delegate to cultivate their firm's growth. We'll dissect how the stability of deals and a fortified business structure can significantly boost a law firm's market appeal. Plus, we tackle the often-overlooked financial strategies that safeguard a firm's goodwill, especially when navigating the turbulent waters of acquisitions.Peek behind the curtain of partnership structures within law firms with Ed and me as we dissect innovative ways to integrate equity, driving motivation and loyalty among associates.- Learn more about Ed Alexander's law firm- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn