They Don't Teach This in Law School

Dive into marketing lessons inspired by a beloved sci-fi series! Discover how keeping your client at the center is crucial to storytelling. Explore the impact of villains in your narrative and the risk of unnecessary complexity. Learn the power of origin stories that resonate with audiences. Charley emphasizes the importance of intentional budgeting in marketing efforts and reassures that minor mistakes won’t tarnish your message. Finally, see how niche storytelling cultivates loyalty among clients. Get ready to transform your marketing approach!

Send us a textBryan Austin returns as guest-host to explore one of the most overlooked growth tools in legal entrepreneurship: the stories you tell about who you are and what you stand for.In the soft, reflective week after Thanksgiving, with routines resettling and a new year on the horizon, Bryan invites listeners to look closely at the stories they use to communicate their brand. Not the stories about cases won or credentials earned, but the personal, human stories that shape trust, connection, and identity.Because even when your practice is closed for the holiday, the mindset of leadership and intentional branding never goes quiet.This episode challenges law firm owners to ask:Am I telling the stories that truly represent me and my firm?Or am I hiding behind generic language that could belong to anyone?Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Send us a textBryan Austin steps in as guest-host to unpack a subtle but powerful truth:The words you choose in your marketing can either attract your ideal clients… or push them away.With Thanksgiving on the horizon, a time of connection, conversation, and reflection,  Bryan invites listeners to take a closer look at the language they use to represent their firms.Because even when your doors are closed, the mindset of legal entrepreneurship never really shuts off.This episode challenges law firm owners to ask:Is my messaging aligned with the advocate I want to be?Or am I using language that unintentionally signals aggression, intensity, or intimidation?Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Darren Wurz, founder of Lawyer Millionaire and financial advisor, helps law firm owners tackle their often neglected financial planning. He discusses the common pitfalls of lawyers not learning personal finance in school and highlights the importance of separating personal and business finances. Darren emphasizes the need for liquidity through emergency funds and automated savings, as well as strategies for effective cash flow management. He also warns against underinvesting in growth and provides end-of-year tax strategies to maximize profits.

In this discussion, Travis Lee Howard, a partner at CGH Injury Law and founder of Mindful Business, teams up with Tony Albrecht, founder of Contender Creative, to rethink traditional success. They delve into contrasting goal-driven timelines with present-moment joy, urging listeners to find fulfillment where they are. The duo challenges the conventional success narrative, advocating for deeper self-discovery, the distinction between being a 'gift giver' and the 'gift', and the importance of aligning your career with your values. Discover how to rewrite your own success story!

Send us a textGary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content.This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence.Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up consistently for that audience.Precise marketing requires patience, commitment, and a deliberate drive to create your own luck.Including:Building Trust with Intentional BrandingTargeting your Ideal AudienceInviting the Right People to the TableAnd more!Connect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with GaryLinkedIn | Youtube | ROI360+

Send us a textWe asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part TWO, and it's outstanding!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us a textWe asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part one, and it's excellent!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us a textWhen I first sent out these ideas via email, it was an instant hit with the audience. Now, let's talk through the concepts and see what needs to be done to create fast success in your firm.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Send us a textChris Mullins, of Intake Academy, delivers a masterclass in leveling up your intake game with empathy, and capability. Mullins highlights the mindset shift between intake as someone's role, and intake as someone's specialty. Including: Building rapport with clients starts.Mastering conversation, not scripts.Scaling empathy through training and culture.And more! Connect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with ChrisLinkedIn | Youtube | Intake Academy