They Don't Teach This in Law School Build Your Own Media Ecosystem (So the Algorithms Don't Control You)
Jan 27, 2026
A playbook for building your own media ecosystem so algorithms do not control your reach. Practical ideas for owned formats like email, print, podcast and video. Tips on repurposing content, trading audiences with other creators, and treating social platforms as rentals while directing people into durable channels.
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Build An Owned Media Ecosystem
- Building an owned media ecosystem gives you long-term control over audience relationships.
- Repurpose content across email, podcast, YouTube and print to create overlapping distribution.
Charley’s Cross-Published Media Stack
- Charley describes his own media mix: email newsletters, print newsletter, podcast and YouTube.
- He uses repurposing and cross-promotion to link those outlets together into one ecosystem.
Tend Your Media Like Relationships
- Tend your media; treat it as relationship-building rather than set-and-forget.
- Maintain cadence, deliverables and responsiveness to keep your audience engaged.
