They Don't Teach This in Law School 7 Marketing Lessons from Stranger Things
Dec 9, 2025
Dive into marketing lessons inspired by a beloved sci-fi series! Discover how keeping your client at the center is crucial to storytelling. Explore the impact of villains in your narrative and the risk of unnecessary complexity. Learn the power of origin stories that resonate with audiences. Charley emphasizes the importance of intentional budgeting in marketing efforts and reassures that minor mistakes won’t tarnish your message. Finally, see how niche storytelling cultivates loyalty among clients. Get ready to transform your marketing approach!
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Give The Best Small Gift
- Give high-quality, smaller gifts to referral sources instead of cheap knockoffs.
- A premium small gift signals value and avoids being disposable.
Make The Client The Hero
- Keep the client as the clear hero in your marketing and storytelling.
- Avoid centering your firm or personality at the expense of the client's journey.
Name The Villain
- Identify the 'villain' your client faces and make it central to your message.
- Use concrete adversaries like insurers, predators, or systemic injustice to sharpen the story.
