Contractor Growth Network

REGISTER FOR THE MILE HIGH PROFIT SUMMIT: tinyurl.com/milehighcgn Today on the podcast we uncover the evolution of content and SEO techniques. Join us as we dissect the myths around old content and learn from our host's experiences. Discover Google's stance on retaining older content, debunking the notion that freshness is the only factor that matters. We provide actionable insights for dealing with outdated content, whether it's enhancing existing articles or managing content during a website transition. Learn from real-world examples about the potential consequences of neglecting SEO value during these changes. Whether you're a business owner, marketer, or SEO enthusiast, this episode equips you with practical strategies to optimize your content approach. Tune in to understand the dynamic interplay between content quality and search engine rankings, and gain insights that can elevate your website's visibility and engagement. Listen now for valuable insights on content and SEO that can reshape your digital strategy for the better. www.contractorgrowthnetwork.com

Join our video email series! https://diy.contractorgrowthnetwork.com/free-video-marketing-series Welcome back to the Contractor Growth Network podcast! I'm excited to dive into the world of content marketing and how it can revolutionize your contracting company's growth. I share my journey of introducing content marketing to my dad's pond company back in 2014. At that time, content marketing was a relatively new concept, and it was met with skepticism by some team members. However, through dedication and perseverance, I was able to create a culture of content that transformed the company's marketing efforts. One of the most crucial aspects of creating a culture of content is buy-in from the top. As a contracting company owner or marketing leader, you need to wholeheartedly believe in the power of content marketing and lead by example. When your team sees your enthusiasm and commitment, they'll be more inclined to embrace content creation and promotion. But it doesn't stop there. Making content creation easy and accessible for your team is essential for sustained success. I'll share with you the practical strategies I used to get my team on board. By providing clear guidelines and creating a simple form for photo uploads, I made it easy for team members to contribute to our content marketing efforts. Furthermore, I'll emphasize the importance of having a dedicated content creator. When you have someone solely responsible for content production and promotion, it ensures consistency and quality. Having a designated person also allows other team members to focus on their core responsibilities, preventing content creation from becoming an afterthought. The impact of a strong content marketing strategy goes beyond marketing itself. As I'll explain, when your clients see engaging content showcasing your team's expertise and personality, it builds trust and establishes your company as an industry leader. This newfound recognition empowers your team and instills a sense of pride in their work. By the end of this episode, you'll have a clear understanding of how to create a culture of content within your contracting company, making content marketing a central pillar of your growth strategy. So, join me on this journey, and let's unlock the power of content marketing for your contracting business. If you find this episode valuable, please consider leaving a review and sharing it with fellow contractors who can benefit from this game-changing approach. Tune in now and embark on the path to success through content marketing!   www.contractorgrowthnetwork.com

REGISTER FOR THE MILE HIGH PROFIT SUMMIT HERE: tinyurl.com/milehighcgn Welcome to the Contractor Growth Network Podcast. On this week’s double-feature episode, we’ll take a deep dive into the powerful interplay of SEO and branding and unravel the game-changing concept of Google's 'information gain score.' In our first half, we explore the often overlooked but crucial role that branding plays in SEO. This in-depth analysis uncovers the intimate bond between SEO and branding, revealing how they can work together to maximize visibility on Google and strengthen your brand's presence throughout the customer journey. Lastly we discuss why having a brand makes SEO even easier for your company.  In the second half of the episode, we shift gears to unravel the mysteries of Google's "information gain score," a crucial element in SEO that quantifies the uniqueness of your content. Since Google patented this game-changing algorithm in June 2022, understanding and utilizing this score has become pivotal to enhancing search rankings and visibility. We'll take you behind the scenes of Google's "helpful content update" and show you how the information gain score can affect AI-generated content and new content farms. Our deep dive will also cover strategies for generating high-ranking content using unique data sources, competitive analysis, and content-creation tools like ChatGPT. We wrap up with a look at the implications of the surge in AI-generated content and the necessity of cutting through the noise to make your content stand out. Join us on the Contractor Growth Network Podcast, where we delve into these integral topics, transforming your understanding of SEO and empowering you with practical tips and strategies to help your contracting business achieve unprecedented growth and visibility. Let's dive in!   www.contractorgrowthnetwork.com

REGISTER FOR THE MILE HIGH PROFIT SUMMIT HERE: tinyurl.com/milehighcgn Join us for an exciting episode of the Contractor Growth Network Podcast, where host Logan Shinholser chats with Tom Reber, the mind behind The Contractor Fight. Tom discusses his journey from being a contractor to becoming a business coach, sharing valuable lessons learned from his early days in the industry. This episode is packed with insights into the importance of networking, daily sales consistency, and never backing down in the face of competition. Listen as Tom discusses the upcoming Mile High Profit Summit, its key offerings, and this year's theme, "Sell Unafraid". The conversation also delves into maintaining work-life balance, the relevance of family involvement in business, and the significance of investing in personal growth and development. Tune in to this informative episode for a crash course in overcoming hurdles and embracing success in the contracting industry.   Reminder: When you register through our link you get a FREE marketing strategy and access to a group social media coaching call!  tinyurl.com/milehighcgn tinyurl.com/milehighcgn  

On today's podcast, we dive deep into the strategies that will help you build trust and boost your online reputation on Google. In this enlightening discussion, we'll explore three key elements: Google's brand reputation guidelines, the impact of AI content, and the power of effective keyword research. By mastering these aspects, you'll be on your way to establishing yourself as a trusted authority in the digital realm. Google's brand reputation guidelines are essential to understand. We'll unravel the secrets behind making it easy for Google to grasp what your company is all about. From showcasing your expertise and unique services to leveraging engaging content that resonates with your audience, we'll guide you on the path to building a strong brand reputation. Next, we'll delve into the world of AI content. The rise of AI has brought new perspectives to content creation. We'll explore Google's evolving stance on AI-written content and the ultimate truth: good content is king. Discover how to craft high-quality content that meets user needs, regardless of whether it's AI-generated or human-written. We'll discuss the importance of user engagement metrics and how they impact Google's perception of your content. Lastly, we'll uncover the power of effective keyword research. Understanding what topics and keywords resonate with your target audience is key to optimizing your content and increasing your visibility on Google. Dive into the intricacies of keyword research, including uncovering search intent, identifying competitor strategies, and incorporating related keywords into your content. By aligning your content with search queries, you'll enhance your chances of being discovered by the right audience. So, if you're ready to take your online presence to the next level, join us in this captivating YouTube video. We'll provide you with the insights, tips, and strategies you need to unlock Google's trust and build a stellar online reputation. Hit that play button and embark on the journey to digital success!   www.contractorgrowthnetwork.com

Welcome back to the Contractor Growth Network Podcast! In this episode, host Logan Shinholser dives into the latest developments in the marketing world and how they relate to your contracting business. Get ready for an insightful conversation on two main topics: Meta's new app, "Threads," and Google's legal action against fake reviews. First up, Logan unpacks Meta's Threads app, which is making waves as the competitor to Twitter. With Elon Musk's takeover of Twitter causing some turbulence, Meta saw an opportunity to step into the business ring. Threads offers a similar interface to Twitter and has already gained over 100 million users within a week. Logan explains why even though Threads may not be the perfect fit for contractors right now, it's crucial to stay aware of its significance, considering the dominant presence of Meta, Facebook, Instagram, and WhatsApp in the online world. Next, Logan delves into Google's fight against fake reviews. He exposes the shady practice of "rank and rent," where scammers manipulate search rankings by creating fake websites and Google business profiles with phony reviews. Google has recognized this fraudulent behavior and is taking legal action to crack down on those involved. Logan warns contractors to be cautious if approached with rank and rent opportunities, emphasizing the importance of building your brand and SEO organically to align with Google's efforts to maintain a trustworthy online ecosystem. In addition to these intriguing topics, Logan shares valuable insights on effectively communicating your company's vision. Drawing from his recent experience at Contractor Growth Network's end-of-quarter meeting, he highlights the impact of visualizing and sharing the company's direction with the team. Discover how a clear vision can foster team morale, engagement, and a sense of purpose. So, if you're a contractor looking to stay ahead of the game, this episode is a must-listen! Tune in to gain valuable knowledge about the Threads app, the importance of authentic SEO practices, and the power of communicating your company vision. Subscribe to the Contractor Growth Network Podcast for more exciting discussions and expert tips on marketing strategies for contractors.   www.contractorgrowthnetwork.com

In this episode, we delve into the latest developments in Google's local search landscape. We kick off with an exploration of Google's Search Generative Experience (SGE), a new AI-driven feature that's reshaping local search results. We discuss its potential impact on residential contractors and how businesses can adapt to this closed-loop system. Next, we tackle the issue of missing reviews on Google. We share insights from a new process that Google has introduced for reporting missing reviews, a critical aspect of digital marketing for home improvement businesses. We discuss the importance of reviews in reputation management, rankings, and revenue generation. We then shift our focus to the ethical acquisition of reviews. We discuss why businesses should avoid soliciting reviews in exchange for donations and the implications of Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) concept on review acquisition strategies. Finally, we discuss a new development in Google Business Profile management - the introduction of text-based confirmations. We explore how this change can help businesses verify their profiles more efficiently and the implications for local search visibility. Join us as we navigate these changes and provide actionable tips for residential contractors to optimize their digital marketing strategies in the evolving local search landscape. Recover your Google reviews: https://support.google.com/business/gethelp Read the full article here: https://moz.com/blog/local-search-developments-q2-2023 www.contractorgrowthnetwork.com

SB Mowing has erupted online, generating over a billion views across social media. In total, Spencer has gained over 16 million followers in under 24 months.  Mike sat down with Spencer to discuss running his lawn care business, the value of creating content, and Spencer's process has evolved over the past two years. Check out SB Mowing Here: youtube.com/@UC1PrvGO58IkNPTqD_0zoVrA Check out our breakdown of Spencer's videos: https://youtu.be/vA9ynNr89A8 www.contractorgrowthnetwork.com

Pain points are the problems, big or small, that your customers face during their buyer's journey. These problems may prevent them from choosing your services or lead them to consider your competitors. Our discussion will focus on understanding the basics of customer pain points, the different categories, and how to identify them effectively. We delve into monetary concerns, one of the common pain points in contracting services. We discuss how to help your customers overcome budget constraints and misconceptions about pricing through smart content marketing. We further tackle support issues that can push potential clients towards competitors. We evaluate how businesses can streamline the buyer's journey, provide comprehensive customer service, and effectively manage interactions with customers. We also touch upon procedural setbacks and how wasting time can be as detrimental as wasting money. Learn how your business can highlight its time-saving potential and improve the overall customer experience through data, infographics, and compelling success stories. Finally, we discuss how to discover pain points through various mediums. From direct conversations with prospects, exploring online forums and reviews, monitoring social media, to consulting your sales reps, we share strategies to help you gain valuable insights into your customers' needs. This episode will also highlight how you can leverage these insights to boost your marketing campaigns and ultimately increase customer conversions. We discuss how you can team up with a professional digital marketing company like Contractor Growth Network to get the best results from your efforts. Join us on this journey of discovering and resolving customer pain points, to take your contracting business to the next level!   www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, your go-to platform for expert advice and strategies to succeed in the contracting business. In this episode, we're diving into a crucial aspect of your marketing strategy: analyzing demographics, psychographics, and behavior. You might know your target demographic, but have you ever considered the intricacies of their daily lives, attitudes, and values? It's time to step into your customer's shoes and understand the factors influencing their interactions with your brand. Market segmentation, a strategy that divides your audience into four key categories—demographic, psychographic, behavioral, and geographic—gives you the tools to do just that. During this episode, we'll discuss how each category of market segmentation impacts your digital presence and engagement rates. We'll also differentiate between demographics, which define people based on social characteristics like age, employment, and education, and psychographics that delve deeper into individuals' lifestyle habits, moral values, interests, and attitudes. Armed with your demographic and psychographic data, we'll then explore how you can apply these insights to your marketing strategy. We'll provide guidance on how you can craft engaging and relevant content tailored to your audience's specific needs and preferences. Finally, we'll provide practical steps on how to identify demographics and psychographics. From speaking to your current clients to offering online surveys, we'll equip you with methods to collect valuable data efficiently and professionally. www.contractorgrowthnetwork.com