Contractor Growth Network

In this episode, we delve into the latest developments in Google's local search landscape. We kick off with an exploration of Google's Search Generative Experience (SGE), a new AI-driven feature that's reshaping local search results. We discuss its potential impact on residential contractors and how businesses can adapt to this closed-loop system. Next, we tackle the issue of missing reviews on Google. We share insights from a new process that Google has introduced for reporting missing reviews, a critical aspect of digital marketing for home improvement businesses. We discuss the importance of reviews in reputation management, rankings, and revenue generation. We then shift our focus to the ethical acquisition of reviews. We discuss why businesses should avoid soliciting reviews in exchange for donations and the implications of Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) concept on review acquisition strategies. Finally, we discuss a new development in Google Business Profile management - the introduction of text-based confirmations. We explore how this change can help businesses verify their profiles more efficiently and the implications for local search visibility. Join us as we navigate these changes and provide actionable tips for residential contractors to optimize their digital marketing strategies in the evolving local search landscape. Recover your Google reviews: https://support.google.com/business/gethelp Read the full article here: https://moz.com/blog/local-search-developments-q2-2023 www.contractorgrowthnetwork.com

SB Mowing has erupted online, generating over a billion views across social media. In total, Spencer has gained over 16 million followers in under 24 months.  Mike sat down with Spencer to discuss running his lawn care business, the value of creating content, and Spencer's process has evolved over the past two years. Check out SB Mowing Here: youtube.com/@UC1PrvGO58IkNPTqD_0zoVrA Check out our breakdown of Spencer's videos: https://youtu.be/vA9ynNr89A8 www.contractorgrowthnetwork.com

Pain points are the problems, big or small, that your customers face during their buyer's journey. These problems may prevent them from choosing your services or lead them to consider your competitors. Our discussion will focus on understanding the basics of customer pain points, the different categories, and how to identify them effectively. We delve into monetary concerns, one of the common pain points in contracting services. We discuss how to help your customers overcome budget constraints and misconceptions about pricing through smart content marketing. We further tackle support issues that can push potential clients towards competitors. We evaluate how businesses can streamline the buyer's journey, provide comprehensive customer service, and effectively manage interactions with customers. We also touch upon procedural setbacks and how wasting time can be as detrimental as wasting money. Learn how your business can highlight its time-saving potential and improve the overall customer experience through data, infographics, and compelling success stories. Finally, we discuss how to discover pain points through various mediums. From direct conversations with prospects, exploring online forums and reviews, monitoring social media, to consulting your sales reps, we share strategies to help you gain valuable insights into your customers' needs. This episode will also highlight how you can leverage these insights to boost your marketing campaigns and ultimately increase customer conversions. We discuss how you can team up with a professional digital marketing company like Contractor Growth Network to get the best results from your efforts. Join us on this journey of discovering and resolving customer pain points, to take your contracting business to the next level!   www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, your go-to platform for expert advice and strategies to succeed in the contracting business. In this episode, we're diving into a crucial aspect of your marketing strategy: analyzing demographics, psychographics, and behavior. You might know your target demographic, but have you ever considered the intricacies of their daily lives, attitudes, and values? It's time to step into your customer's shoes and understand the factors influencing their interactions with your brand. Market segmentation, a strategy that divides your audience into four key categories—demographic, psychographic, behavioral, and geographic—gives you the tools to do just that. During this episode, we'll discuss how each category of market segmentation impacts your digital presence and engagement rates. We'll also differentiate between demographics, which define people based on social characteristics like age, employment, and education, and psychographics that delve deeper into individuals' lifestyle habits, moral values, interests, and attitudes. Armed with your demographic and psychographic data, we'll then explore how you can apply these insights to your marketing strategy. We'll provide guidance on how you can craft engaging and relevant content tailored to your audience's specific needs and preferences. Finally, we'll provide practical steps on how to identify demographics and psychographics. From speaking to your current clients to offering online surveys, we'll equip you with methods to collect valuable data efficiently and professionally. www.contractorgrowthnetwork.com 

Welcome to the Contractor Growth Network Podcast, where we empower contractors to transform their business and achieve long-term success. This week, we're diving deep into a critical topic: conducting market research to identify your target audience. In the construction industry, you've mastered delivering excellent service and quality work. But have you ever wondered who exactly your business should be targeting to get a continuous stream of clients? This episode will introduce you to the basics of market research, how it can uncover your ideal client base, and ways to keep them coming back for more. Throughout this episode, we'll unravel the mystery of market research, helping you understand its role in deciphering customer habits, buying patterns, industry trends, and the key factors impacting buying decisions. We'll also cover different market research techniques, like surveys and social media analytics, to guide you on the journey to grow your business. We then delve into the concept of a 'Target Audience.' Who are they? What's their importance? We'll help you understand how to segment and identify your target audience based on demographics, geography, behavior, and psychographics. Visit our website! www.contractorgrowthnetwork.com

Welcome to another insightful episode of the Contractor Growth Network podcast, your go-to resource for practical strategies and invaluable insights into growing your contracting business. In the driver's seat as always, we have Sean David and Mike Kyle, ready to lead you on the path to business success. In today's episode, we focus on a key concept that holds the power to transform your business strategies - The Buyer's Journey. Understanding your customers and their decision-making process is pivotal in creating effective content marketing strategies, and we're here to unravel just how you can do that. Based on our comprehensive blog post, "The Role of Content Marketing in the Buyer's Journey," we'll take you through the three stages every potential client goes through - Awareness, Consideration, and Decision. We'll explain how you can create engaging, relevant content for each stage, guiding your potential client from having a problem to choosing your contracting services as the solution. We delve into the intricacies of buyer psychology, showcasing how your content can resonate with your audience at the right place and the right time. You'll also gain insights into how storytelling can make your content more relatable and compelling, and why consistently addressing your audience's concerns can build trust and lead to conversions. This episode is perfect for both seasoned contractors looking to optimize their content strategies and newcomers eager to understand how content marketing can guide potential clients towards their services. So join Sean and Mike for this deep-dive into understanding the buyer's journey, and equip your contracting business with the tools needed to attract, engage, and convert with effective content. Tune in now, and elevate your content marketing strategy to new heights!   www.contractorgrowthnetwork.com

Welcome to another transformative episode of the Contractor Growth Network podcast, your indispensable source of insights and strategies for growing your contracting business. Hosted by industry gurus, Sean David and Mike Kyle, we're here to drive your business forward. In this episode, we delve into the nitty-gritty of content creation. It's no secret that in today's digital age, high-quality content can make or break your business. But how do you start? How can you ensure your content stands out from the crowd? With our hands-on experience and industry insights, we're here to guide you every step of the way. Drawing from our expert blog post, "Guide to Video Promotion and Distribution," we'll cover all the bases - from why creating content is vital for your contracting business, to the type of content you should create, and how you can effectively promote and distribute it to reach a broader audience. We'll explore the importance of creating compelling video content and how it can increase your online visibility and attract more clients. Whether you're a contracting business newbie or a seasoned professional seeking to take your content game to the next level, this episode is packed with valuable tips and practical advice to help you make a significant impact in the digital space. Join Sean and Mike for this enlightening episode and transform the way you see and use content in your contracting business. Make sure to tune in!   www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we have a special guest, Randy Stanbury, the owner of 4 Level Coach. Join us as we dive into the world of scaling your business and explore the four phases of growth that every contractor should strive for. In phase one, we discuss the challenges of being stuck working in your business instead of on it. Randy shares his insights on how to transition from being the primary operator to becoming a strategic leader who can focus on growing the business. Moving on to phase two, we explore the crucial step of outsourcing and hiring additional help. Randy provides valuable tips and strategies for finding the right talent, delegating tasks effectively, and building a strong team that can support your business's growth. Phase three is all about reaching a point where your business can thrive without your constant involvement. Randy reveals key principles and systems that enable contractors to scale their operations while freeing up their time to focus on higher-level tasks and opportunities. Lastly, in phase four, we delve into the exciting prospect of franchising your business. Randy shares his experiences and expertise on how contractors can expand their reach and multiply their success through franchising, offering valuable insights for those considering this avenue of growth. Whether you're a contractor looking to take your business to the next level or an aspiring entrepreneur seeking practical advice on scaling, this episode is packed with actionable strategies and expert guidance. Tune in to the Contractor Growth Network Podcast with Logan Shinholser and special guest Randy Stanbury, and unlock the secrets to growing your contracting business strategically and sustainably.   www.contractorgrowthnetwork.com   Check out 4 Level Coach! www.4levelcoach.com

In this episode of the Contractor Growth Network podcast, host Sean David and CGN Content Manager Mike Kyle discuss the different types of content marketing that contractors can use to grow their businesses. The conversation covers a range of topics, including the benefits of using videos, blogs, social media, case studies, guides, and user-generated content as part of your content marketing strategy. Sean and Mike share their insights and expertise on how to create effective content for each of these platforms, and how to measure the success of your efforts. The episode also delves into the importance of understanding your target audience when creating content, and how to tailor your content to meet their needs and interests. If you're a contractor looking to get more out of your content marketing efforts, this episode is a must-listen. Join Sean and Mike as they share practical tips and strategies for creating and sharing effective content that will help you grow your business and connect with your target audience.   www.contractorgrowthnetwork.com

On this episode of the Contractor Growth Network podcast, host Sean David welcomes CGN Content Manager Mike Kyle to discuss the differences between content marketing and traditional marketing. The conversation covers a range of topics, including how content marketing differs from traditional marketing in terms of appeal and financial investment. Sean and Mike also explore the benefits of targeting a specific audience with your marketing efforts, rather than trying to appeal to everyone. The episode also delves into the financial differences between content marketing and traditional marketing, and why investing in content marketing can be a more cost-effective strategy in the long run. Finally, Sean and Mike discuss the importance of balancing short-term sales goals with long-term brand building. While traditional marketing can be effective at driving immediate sales, content marketing is a valuable tool for building a strong, recognizable brand that will pay dividends over time. If you're a contractor looking to better understand the differences between content marketing and traditional marketing, this episode is for you. Join Sean and Mike as they share their insights and expertise on how to build a successful marketing strategy for your contracting business.   www.contractorgrowthnetwork.com